The whey protein isolate market is rising at a steady pace and is predicted to continue to grow at a notable growth rate over the 2020 – 2030 forecast period. Firstly, whey protein isolate powder accounts for approximately 85 percent of demand for whey protein worldwide spread across several geographical locations. In fact, the demand for high-end whey protein continues to gather steam at the cost of demand for less refined whey products.
Key parameters based on which the whey protein isolate market is divided are form, grade, end use, nature, and region.
The report provides an in-depth assessment of the whey protein isolate market for the 2020 -2030 forecast period covering demand dynamics, growth indices, and opportunities. Furthermore, the report analyzes key segments in the whey protein isolate market and their growth rate projections over the forecast period. Lastly, the report examines competitive landscape of the whey protein isolate market with valuable insights into growth strategies and revenue projections of key players in the said market for the 2020 – 2030 forecast period.
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The whey protein isolate market is competitive with the presence of several large players in the fray. Product improvement and introducing new products are some key growth strategies of keen players in the whey protein isolate market.
Some key players in the whey protein isolate market are Hilmar Cheese Company, Arla Food Ingredients Group, Grande Cheese Company, Agropur Inc., Westland Milk Products, Fonterra Co-operative Group, AMCO Proteins, Prinova Group LLC, Glanbia Foods Inc., Leprino Foods, Davisco Foods International, Havero Hoogwegt B.V., Lactilas International, Carbery Group, and Milk Specialties Global.
Rising health awareness among individuals, especially in urban areas is resulting in spurt in demand for high nutrition food products. Individuals are increasingly making smart food choices and incorporating protein supplements in their daily intake. This has led to rise in demand for whey protein isolates. Besides this, government as well non-government public welfare organizations are raising awareness for the consumption of protein in various forms to fight malnutrition. This indirectly fuels whey protein isolate market.
Meanwhile, apparent trend for increasing demand of protein and high protein products in the food and beverage industry is catalyzing the whey protein isolate market. Increasing participation in sports for fitness and well-being has led to a dramatic shift in demand for whey protein isolate. A large number of commercial sports nutrition products available today primarily use whey protein as the protein source. This strengthens the whey protein isolate market.
Growth of the pharma sector is another key factor fuelling the whey protein isolate market. Pharma companies are developing new whey protein isolate formulations that are easy to use. This creates opportunities in the whey protein isolate market.
However, on the downside, with increasing milk prices, manufacturers of whey protein isolate are wary of disrupted supply chains. In particular, small manufacturers are facing the brunt of increasing milk prices, leading to hampered growth in the overall whey protein isolate market.
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Vis-à-vis revenue, Europe leads other key regions in the whey protein isolate market being a major market for whey protein isolate powders and refined food items. North America leads the whey protein isolate market vis-à-vis volume.
Asia Pacific is emerging as a key market for whey protein isolate driven by rising demand in East Asia. Protein is a key food in several parts of East Asia which is consumed in various forms. This is favorable to the growth of whey protein isolate market. Governments in several countries of East Asia promote sports intensely to qualify for international sporting events. This indirectly fuels the whey protein isolate market in the region.
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