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Wheat Protein Market

Lactose intolerance reference to a disorder under which lactose cannot be easily digested by the body. Lactose refers to a natural form of sugar that is found aplenty in milk and various other dairy items. While some people with lactose intolerance problems can metabolize whey protein isolates, everyone else find it easier to consume just vegetable proteins with no serious impact. Whilst also whey protein isolates are also processed and then filtered further for lactose elimination as compared to whey protein concentrates. Anybody with even slight intolerance towards lactose should restrain from consuming it. For those seeking to significantly boost the protein intake for training and health purposes, plant-based options are considered the best choice. A number of natural alternatives to whey proteins may comprise the isolates of wheat protein, brown rice or pea protein.

The rising demand for bakery product lines coupled with the increasing interest in food based on plants is likely to add to the expansion of the global wheat protein market in the years to come. Furthermore, wheat proteins, together with their high nutritional benefits for lactose intolerant consumers, are a viable replacement for non-animal protein in vegans. They are likely to add to the growth of the market. The outbreak of COVID-19 pandemic has a significant impact on the market. Consumers began using plant-based alternatives because they were increasingly aware of the consequences of the disease outbreak on meat production.

Wheat proteins are the proteins that are extracted from wheat. The process of extracting the proteins from wheat undergoes several processes such as the separation of SDS-insoluble protein fractions, fractionation of SDS-insoluble protein fractions, gel filtration, removal of sodium dodecyl sulphate (SDS), and various others.

The demand for wheat proteins has escalated during the past few years. Key factors driving the demand for wheat protein market include growing consumer base for meat less diets. Increased consumption of wheat is associated with several health issues such as increased risk of cancer and osteoporosis. Further meats contain high amount of toxins and saturated fat. Further, the consumption of meat is also associated with reduced life expectancy and also, the development of type 2 diabetes. Owing to these factors, health conscious consumers are choosing to adopt the consumption of food items with wheat proteins and this factor is currently one of the major factors driving the demand for the market at present.

Further, weight management was always considered to be a major issue among the population, but in recent times, the same has turned into an epidemic and the obesity level has doubled in the past 30 years. In 2014, over 2.0 billion adults were overweight and out of this population, more than 650 million were victims of obesity. According to National Institutes of Health, weight and obesity combined are one of the leading causes of death in the U.S. An approximate of 300,000 people dies due to this cause. This factor has led the consumers in the country resort to healthier alternatives and wheat protein is the preferred choice among the population. These factors are majorly responsible for the escalation in the demand for wheat protein at present.

Additionally, high demand for wheat proteins from the cosmetic industry due to the occurrence of glutens which act as an emulsifier is another major factor complementing the growth of the market at present. Usage of hydrolyzed wheat protein in cosmetic items such as lipsticks, fillers and powders are also expected complement the growth of the wheat protein market, where the cosmetics industry plays a significant role.

However, negative effects associated with the consumption of gluten such as intestinal damage, and digestive issues and various others are refraining a part of the population from consuming wheat protein infused food items and thus this is a major factor hindering the growth of the market. Further, preference for meat and low awareness about health in the developing countries is another factor highly restraining the wheat proteins market. Further, limited supply of wheat for protein extraction is also expected to hinder the growth of the market.

Developing countries are expected to enhance the growth of the market in the coming years due to several expansion opportunities by the manufacturers operating in this field. Further, increasing awareness about various nutritional food and beverage items that contain wheat proteins among the consumers is the developing countries is also expected to stimulate the growth of the market in the coming years.

Based on types, the market is segmented into hydrolyzed wheat protein and wheat protein isolates where the latter accounts for the dominant share owing to the high demand for such a type from the food and beverage industry. Wheat protein isolates are widely used in products such as frozen dough, pizzas and flat breads.

Based on applications, the market is segmented into bakery, nutritional supplements, and confectionary items among others. Bakery products accounted for dominant share and are expected to retain its position throughout the forecast period.

Based on geography, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America accounted for the dominant share owing to the large number of consumers opting for healthier alternatives. Asia Pacific and Latin America are expected to exhibit strong growth during the forecast period.

Some of the major players operating in the field of wheat protein include Manildra Group, Cargill Incorporated, Archer Daniels Midlands Company, MGP Ingredients Inc., Crespel and Deiters GmbH and various others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wheat Protein Market

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