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Global Wheat Germ Flour Market Forecast

Wheat germ is one of the most complete natural food supplements which add rich and balanced nutrients to the diet. It is one of the edible parts of the wheat kernel that consists of three different parts the bran, the germ, and the endosperm. It is produced when the wheat grains are processed for wheat flour. Wheat germ flour has been suitable to use in a variety of food products due to providing a better texture and taste along with the additional health benefits. Wheat germ contains essential nutrients such as vitamin E, folic acid, phosphorous, thiamin, and zinc which makes wheat germ flour an excellent ingredient for food products.

With the increasing urbanization and fast-paced lifestyle of consumers, there is very little time left for choosing healthy food products. Consumers neglecting the nutritional contents of their daily consumption habits is also raising concern for health problems. Thus there is an increasing demand for healthy food products in the market. Wheat germ flour is one of the healthy alternatives available for consumers that have a high protein content. Consumption of wheat germ flour can improve muscle development and provide high energy. Wheat germ flour has a high nutritional content and is an excellent product for boosting cardiovascular function and stamina. Thus with the rising demand for healthy food products, the demand for wheat germ flour is also expected to register significant growth rate during the forecast period.

What is Driving Demand for Plant-based Protein Beverages?

There is an ever-growing demand for healthy food products, thus wheat is one of the majorly consumed grains across the globe. The high demand for wheat flour in the food and beverage industry, bakery industry, and foodservice industry is creating the possibility for new types in the market. The changing consumer preference towards consumption of organic products is also expected to impact the organic ingredient market, thus increasing demand for organic products in developing countries. The advancements in technology and the ability of the manufacturers to produce wheat germ flour has created a new market opportunities for wheat product manufacturers.

The vegan trend among the consumers is on the rise with the growing awareness and consumers switching to simpler eating habits. Wheat germ based food products is a major part of plant-based diets, which is progressively creating better growth opportunities for wheat germ ingredients including wheat germ flour. With high dietary fiber and protein content, wheat germ flour certainly is a beneficial ingredient for plant-based diets. Additionally, plant-based proteins are lower in calories and fat than animal proteins, along with essential nutrients and fibers. Wheat germ flour having application in various snacks, baked goods, cookies, chips, and crackers, the healthy snacking trend is also expected to increase the use of health beneficial wheat germ flour. Moreover, the growing consumption of baked snacks is also promoting the use of wheat germ flour across various food and beverage segments.

Global Wheat Germ Flour Market Outlook

The ever-growing demand for healthy and nutritious food products will influence the demand for wheat germ flour in the market owing to its high nutritional content. Moreover, the growth in the foodservice industry will also play a major role in the consumption of wheat germ flour. Besides, North America is expected to be the most potential market for wheat germ flour with rising concern among the consumers about health and wellness. The consumption pattern of consumers is shifting towards healthy and organic foods, which is subsequently impacting the wheat germ flour market. With the presence of many key players in the region, there will be a high influence on the wheat germ flour market. Thus increasing the application of wheat germ flour and wide acceptance of consumers will also help in the growth of the global wheat germ flour market.

The considered high demand for bakery products in the European market owing to bread being the staple food among consumers. Consequently, with the innovative approach applied in the bakery industry with the inclusion of healthy flours is expected to boost growth for wheat germ flour. Thus growing bakery industry in the region is creating space for wheat germ flour manufacturers to expand their product portfolio in European region.

Who are the Key Producers and Suppliers of Wheat Germ Flour?

Some of the key players offering wheat germ flour in the product portfolio are Interquell GmbH, Ma yushan food industry co. ltd., Bob's Red Mill Natural Foods, ARDENT MILLS, Siemer Milling Company, Archers Daniels Midland Company, Central Milling, Bay State Milling Company, Cargill, Inc, ABC International, and others.

The key players operating in the wheat germ flour market invested in increasing their production facility and installing new technology to streamline their production process. The players also expanding their global distribution by partnering with different distributors to create more awareness among the consumer about wheat germ flour products.

The entire world is facing an unprecedented threat with consequences for the world economy from the COVID-19 pandemic. As a result of the pandemic, the food and beverage industry is likely to face repercussions. There has been a major shift in food consumption and eating habits, especially with new concerns such as hygiene, social distancing norms, and health care protection that have now come to light and will affect the current and future market. Closure of processing units in mid-2020 impacted the market volume of wheat germ based bakery products for certain times. Additionally, these aspects are also monitored for imported food products in the food and beverage industry.

A sustainability trend is expected to occur for food and beverage manufacturers after this pandemic. Reshaping of the supply chain is essential for food ingredient manufacturers due to problems that occurred during the pandemic. The manufacturers have understood there is a high demand for having an online presence to effectively distribute their products. To enable future supply chain, food and beverage manufacturers need to have long-term contract should be made with domestic, and regional level suppliers, as these will help the companies to meet any future contingencies like coronavirus pandemic. This pandemic is expected to have a low impact on the wheat germ flour market for the next two to three quarters.

Key Segment

By Nature

  • Organic
  • Conventional

By End-Use

  • Food and Beverages Industry
    • Bakery and Confectionery
    • Cereals and snacks
    • Beverages
    • Dairy products
    • Others
  • Foodservice Industry
  • Household/Retail

By Distribution Channel

  • Business to Business
  • Business to consumers
    • Hypermarkets/Supermarkets
    • Specialty stores
    • Convenience stores
    • Online Retail

By Region

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wheat Germ Flour Market

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