Wetting Agents Market: Overview

Wetting agents are surfactants that increase the spreading ability of liquids by lowering their surface tension. They decrease the intermolecular bond within the liquid and reinforce the bond between liquid and solid or gas phase. This allows proper spreading of liquid on solid phase.

Wetting Agents Market: Trends & Demands

Demand for paints and coatings has increased significantly owing to the rise in advancements in architectural projects & facilities, commercial/industrial businesses, and buildings; and increase in renovation activities across the globe. This, in turn, is driving the wetting agents market, as these agents are used as formulations to provide adequate wetting properties, with enhancement of compatibility of different components and improvement in surface of coatings. Wetting agents are added to waterborne coatings to increase the wetting of the substrate; improve compatibility with pigments and other components; and reduce rub-out effects.

Wetting Agents Market: Key Segments

Based on type, the wetting agents market can be segment into anionic, cationic, amphoteric, and non-ionic. Anionic have negative charge, while cationic have positive charge. Amphoteric wetting agent can act both ways, depending on the acidity of the solution. Non-ionic wetting agents do not possess any electric charge. Non-ionic wetting agents are designed for usage in waterborne coatings for metals, woods, and plastics.

Based on application, the global wetting agents market can be segregated into automotive & transportation, building & infrastructure, marine & defense, textile, and others (including protection against rusting and architectural & decorative). Rise in demand for advanced automotive products such as bikes and cars and increase in per capita income of the people are anticipated to boost the automotive & transportation industry. Wetting agents are commonly used as detergents in various textile treating processes, such as bleaching, dyeing, de-sizing, mercerizing, and finishing in the textile industry. These agents promote fast wettability of textiles, as they passes through the various baths.

Wetting Agents Market: Regional Outlook

In terms of region, the global wetting agents market can be classified into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. Europe and the U.S. are anticipated to constitute major share of the global market during the forecast period, as these companies are the major trendsetters and are engaged in innovating and introducing new products in the global market. The wetting agents market in Asia Pacific is likely to expand at a rapid pace due to expansion in developing economies such as India and China. Increase in construction activities, rise in demand for new automobiles, and growth in spending power are projected to propel the market in Asia Pacific in the near future.

Wetting Agents Market: Key Players

Prominent players operating in the global wetting agents market include Croda International Plc., BASF SE, Evonik Industries AG, BYK-Chemie GmbH, Akzo Nobel N.V, and Clariant International AG. These players are engaged in research & development activities, strategic alliances, and mergers & acquisitions to gain market share.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wetting Agents Market

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