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Wet tissue also known as wet wipes is a small piece of dampened cloth or paper used for cleaning purposes by adults, kids and for infants. This moistened piece of tissue is also used for personal hygiene and household cleaning. Wet tissues are designed to be durable, perform cleaning tasks, and are easily disposable. The fabric chosen for the cloth is based on durability and cost. The fabric material is moistened with a cleaning solution so as to be mild as well as effective. Packaging is also an important element and is made to easily dispense single sheets while keeping the remaining tissues moist and ready to use. Marketers are frequently designing new styles, sizes, and formulation of wet tissues so as to increase their market share. Wet tissues are disposable cloths and are made from non-woven fabrics including cotton and rayon as well as plastic resins such as polyester and polyethylene. Water is a main ingredient and serves as a carrier and diluent for other ingredients. The wet tissues contain mild detergents mixed with fragrance, moisturizing chemicals, and preservatives. The most common detergents used in wet tissues include amphoteric surfactants, coco phosphatidyl PG-dimonium chloride and sodium diamphoacetate. These chemicals do not remove the skin of natural oils and also decrease the potential of skin irritation. Humectants such as glycerin and propylene glycol are added to avoid premature drying of the solution and contribute to skin moisturization. The packaging used for wet tissue must keep the cloths free from contamination and easy for dispensing. Thermo molded plastic tubs are the packaging choice for most manufacturers

Rise in disposable income of people in developing countries, changes in lifestyle, demand for child care products, and rise in the number of working women is fuelling the demand and popularity of wet tissues globally. Also, the increasing concerns of personal hygiene, heath awareness, and healthy lifestyles are helping in the growth of the wet tissue market globally. The governments of many developing countries and big companies are making efforts to create awareness of the benefits of personal hygiene. Portability and convenience are the two main factors expected to drive the growth of the wet tissue market globally.

The global wet tissue market can be categorized on the basis of technology, application, distribution channel, and region. In the global wet tissue market, the technology segment can further be classified into spunlace, airlaid, wetlaid, and spunlaid. On the basis of application, the global wet tissue market can be categorized into personal care, household, industrial, commercial, and institutional and others. On the basis of distribution channel, the global wet tissue market can be categorized into online and offline (medical stores, departmental stores, brand outlets, and others). On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

The growth of the wet tissues market in developed regions especially in North America and Western Europe is mainly due to growing health awareness and high demand and penetration of facial tissues. Also, the markets in Asia Pacific and South America are expected to grow at a higher rate during the forecast period mainly due to growing hygiene awareness and increased per capita income.

Major players in the global wet tissue market are Kimberly-Clark Worldwide, Inc., Himalaya Global Holdings Ltd., Johnson & Johnson, Schülke & Mayr GmbH, 3M, S.C. Johnson & Son, The Clorox Company, Unilever, Beiersdorf, and Dr. Fischer among others. These companies are investing considerably in partnerships and marketing strategies in order to increase their market share in the global wet tissue market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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