Wet tissue also known as wet wipes is a small piece of dampened cloth or paper used for cleaning purposes by adults, kids and for infants. This moistened piece of tissue is also used for personal hygiene and household cleaning. Wet tissues are designed to be durable, perform cleaning tasks, and are easily disposable. The fabric chosen for the cloth is based on durability and cost. The fabric material is moistened with a cleaning solution so as to be mild as well as effective. Packaging is also an important element and is made to easily dispense single sheets while keeping the remaining tissues moist and ready to use. Marketers are frequently designing new styles, sizes, and formulation of wet tissues so as to increase their market share. Wet tissues are disposable cloths and are made from non-woven fabrics including cotton and rayon as well as plastic resins such as polyester and polyethylene. Water is a main ingredient and serves as a carrier and diluent for other ingredients. The wet tissues contain mild detergents mixed with fragrance, moisturizing chemicals, and preservatives. The most common detergents used in wet tissues include amphoteric surfactants, coco phosphatidyl PG-dimonium chloride and sodium diamphoacetate. These chemicals do not remove the skin of natural oils and also decrease the potential of skin irritation. Humectants such as glycerin and propylene glycol are added to avoid premature drying of the solution and contribute to skin moisturization. The packaging used for wet tissue must keep the cloths free from contamination and easy for dispensing. Thermo molded plastic tubs are the packaging choice for most manufacturers
Rise in disposable income of people in developing countries, changes in lifestyle, demand for child care products, and rise in the number of working women is fuelling the demand and popularity of wet tissues globally. Also, the increasing concerns of personal hygiene, heath awareness, and healthy lifestyles are helping in the growth of the wet tissue market globally. The governments of many developing countries and big companies are making efforts to create awareness of the benefits of personal hygiene. Portability and convenience are the two main factors expected to drive the growth of the wet tissue market globally.
The global wet tissue market can be categorized on the basis of technology, application, distribution channel, and region. In the global wet tissue market, the technology segment can further be classified into spunlace, airlaid, wetlaid, and spunlaid. On the basis of application, the global wet tissue market can be categorized into personal care, household, industrial, commercial, and institutional and others. On the basis of distribution channel, the global wet tissue market can be categorized into online and offline (medical stores, departmental stores, brand outlets, and others). On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The growth of the wet tissues market in developed regions especially in North America and Western Europe is mainly due to growing health awareness and high demand and penetration of facial tissues. Also, the markets in Asia Pacific and South America are expected to grow at a higher rate during the forecast period mainly due to growing hygiene awareness and increased per capita income.
Major players in the global wet tissue market are Kimberly-Clark Worldwide, Inc., Himalaya Global Holdings Ltd., Johnson & Johnson, Schülke & Mayr GmbH, 3M, S.C. Johnson & Son, The Clorox Company, Unilever, Beiersdorf, and Dr. Fischer among others. These companies are investing considerably in partnerships and marketing strategies in order to increase their market share in the global wet tissue market.
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