Web Content Filtering Market: Snapshot

Although web content filtering software and solutions initially started off as a niche product, these have become essential tools for organizations and firms introducing web usage policies. Growing need to protect corporate network from security breaches has led to a surge in demand for web content filtering. Higher awareness regarding the need to control the Internet-related security issues have compelled firms to adopt content-filtering solutions on a broader scale. Developers are trying to device solutions that work as firewalls, anti-viruses, and intrusion prevention systems besides serving the web content filtering functions. One of the primary trends in the web content filtering industry is the strategy of aggressive acquisitions, which helps them to strengthen their product offerings and gain market share. 

The global web content filtering market is quite concentrated with top four players accounting for nearly half of the shares. The ever-changing government regulations, growing desire to secure network data, and efforts to reduce the Internet bandwidth usage have collectively boosted the requirement for the same. Rising at a healthy CAGR, the global market for web content is projected to value US$2.6 bn by 2019. 

Security Issues at Business Organizations Driving the Demand

Business organizations represent the most prominent end-use segment in the web content filtering market, and is expected to remain the dominant end-use segment during the forecast period, reaching a valuation of US$869.3 mn by 2019. This dominance is owing to growing concerns about distractions offered by the Internet at workplace, which has increased the security concerns and necessitated the business organizations to implement strong content filtering policies and solutions to prevent several e-mail and web threats from affecting corporate networks. 

However, government agencies are likely to be significant users of these products and services while schools and institutions are projected to exhibit a robust growth rate during the forecast period. These upward trends will be attributable to the increasing usage of cell phones in school premises and use of video and audio files over the Internet for the educational purposes. 

CAN-SPAM Act of 2003 Propelling North America Market

North America is a lucrative web content filtering market for web security and content filtering vendors. This regional market was valued at US$600.8 mn in 2015, and is projected to rise to US$895.1 mn by 2019. This is primarily due to legislations and regulations enforced by the governments in the region to address concerns over access to obscene and offensive content on the web. For instance, the CIPA, enacted by the U.S. restricts school children from accessing obscene content such as pornography over the Internet. Thus, the CIPA and several other regulatory acts by the governments have compelled schools and businesses in the region to use a wide range of content filtering software packages. 

Data security has led to certain content restrictions in Canada and the U.S. Concerns over unwanted e-mails and messages reaching computers in form of spam have promoted the U.S. government to enforce content restrictions such as the CAN-SPAM Act of 2003. Thus, lawmakers in the region have empowered private organizations to push internet service providers to carry out filtering or remove the content. However, governments of countries in the region have experienced considerable resistance to content filtering policies. Consequently, some of the measures have not been implemented in North America. 

Some of the prominent players in the global market for web content filtering market are Websense, Inc., Blue Coat, Inc., McAfee, Inc. (Intel), Trend Micro, Symantec Corporation, and Palo Alto.

This report provides strategic analysis of the global web content filtering market and market growth forecast for the period 2013 to 2019. The report includes competitive analysis of various market segments based on types, techniques, end-use and in-depth cross-sectional scrutiny of the web content filtering market across different geographic segments. In order to aid in strategic decision making, the report also includes competitive profiling of the leading players in the industry, their market share and various business strategies adopted by them. The market attractiveness analysis and Porter’s Five Forces analysis included in the report provide an insight into market dynamics and industry competition.
The report also provides a breakdown and review of various factors affecting the market growth. These are being described as market drivers, restraints and opportunities. These factors determine various existing trends and their impact on market growth. In all, the report includes a holistic analysis of the global web content filtering market, and provides an estimate of growth for the period 2013 to 2019, keeping in mind the various factors affecting the market.
Web Content Filtering Market, by Technique
  • IP Filtering 
  • URL Filtering 
  • Keyword Filtering 
  • File Type Filtering 
  • Others (Profile, Image, Link Filtering)
Web Content Filtering Market, by End-use
  • Business Organizations
  • Government Agencies
  • Schools and Institutions
  • Others (Home computers, Mobile phones) 
Web Content Filtering Market, by Geography:
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (Latin America, Middle East and Africa)