Wearable Technology Market: Overview

Wearable technology is, primarily, an electronic items incorporated with certain kind of technology. The technology can be easily worn on body to track real-time information. Wearable technology implies wristbands that can be worn on wrist and helps track information such as pulse, heart rate, steps walked, sleep hours, and many other. Wristbands launched by Jawbone, Apple, Fitbit, and many other acts as activity trackers. This has gained significant customer base across the globe. The significant customer base is attributed to shift in fitness brought by wearable technology. For instance, as per report given by Fitbit, the company sold around 14 million units of its smart fitness wristbands.

Further, research and development in the field of wearable technology has resulted in innovations and new product categories. Ear-wearable and smart clothing are few examples of innovations. These products are incorporated with high-end technology. Lately, the companies are focussing on refining the design of the products to attract customers.

Even though wearable technology market is at its nascent stage, the niche segments are anticipated to have perspective for long term. In addition, changing lifestyles of consumer and shift towards fitness are providing lucrative growth opportunities for wearable technology market. Further, application of wearable device for security and healthcare are likely to drive market growth over the forecast period.

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Wearable Technology Market: Notable Developments

Integration of Internet of Things (IoT) with wearable technology is an emerging trend and yet to gain customer traction due to limited interoperability.

Once integrated, the market is likely to grow at a substantial rate in forthcoming years.

Some of the prominent players in the market are-

  • Apple
  • Sony
  • Samsung
  • Fitbit
  • Mi

Wearable Technology Market: Key Trends

Owing to increasing urbanization, demand for aesthetically appealing and advanced feature wearable technology is also rising. People are opting for devices which can serve daily requirements as well as track real time information. As a result, demand for smart watches is rising across the globe.

Considering the rising demand from millennial consumers, the companies are focusing on development of products which can also work hour tracking and maintain the luxury standards of the user.

In 2018, Fossil Group introduced seven next-generation smartwatches. The product provides aesthetic design for Indian millennial along with enhanced technological feature on the wrist.

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Wearable Technology Market: Regional Analysis

North America is considered as hub technological advancements across the world. With introduction of smart gadgets, demand for sophisticated and multi-functional device is rising. Rising disposable income and high adoption rate of latest wearable devices are key driving factors for the market in the region. Further, presence of prominent players such as Garmin, Apple, and Fitbit are adding to growth of the wearable technology market in the region.

In addition, the regional market is witnessing inflow of capital from various sports association of North America. The investment aims at production of wearable technologies which can eliminate risk of preventable injuries. The investment is likely to boost wearable technology market in the region.

For example, the US-based based basketball team Golden State Warriors has collaborated with smart clothing company Athos. The collaboration aims at production of wearable device that can help injury prevention and optimize performance of the player. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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