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Global Waterproof Textiles Market

Waterproof textiles were first introduced in the mid-1970s. These are used to make garments that offer protection from the rain and wind as well as prevent loss of body heat. Also known as waterproof breathable textiles, these fabrics prevent the penetration and absorption of water and are actively ventilated. Repelling precipitation and providing an escape route for perspiration vapor are the two major requirements of waterproof textiles. Therefore, waterproof textiles are extensively used to manufacture sportswear and outdoor equipment.

Raw materials such as polymer and polyurethane, synthetic microfilament yarn, and others including expanded polytetrafluoroethylene (ePTFE) are employed in the production of waterproof textiles. These raw materials are hydrophobic. For example, pores in ePTFE are smaller than the size of the smallest raindrops. However, these pores are large enough to let water vapor molecules pass through. Nowadays, waterproof textile manufacturers are shifting from harmful but high-performance formulation of C8 perfluorinated compounds toward C6 perfluorinated compounds for rainwear textiles. However, the formulation of C6 compounds is not as durable as that of C8 compounds.

Based on outlook, waterproof textiles are classified into membranes, coated, and densely woven. Demand for membranes is significantly high in the market, as these offer protection against ultraviolet radiation, temperature variations, and airborne pollutants. Waterproof textiles find applications in the manufacture of work wear, sportswear, outdoor equipment, tents, leisurewear, and others. Increasing demand for antiviral, antimicrobial, and dirt/stain resistant waterproof textiles in the sportswear segment is fuelling the growth of the market.                                 

Global Waterproof Textiles Market: Overview

Rising consumer preference for comfortable and high-performance apparel has boosted the growth of the global waterproof textiles market. Increase in disposable income coupled with growing awareness about fitness has further augmented the market. Introduction of plasma- and silicon-based technologies for manufacturing waterproof textiles is expected to create new opportunities for the growth of the market in the near future.

Manufacturers are focusing on creating thin and light waterproof textiles with customizable properties such as waterproofing, windproofing, and insulation. Conventional waterproof textiles are composed of two layers, along with a liner as the third layer to improve durability. However, the presence of three layers of fabric in waterproof textiles makes them heavy. Some market players are devising techniques to create single-layered waterproof textiles that are lighter. Recycled polyethylene terephthalate (PET) bottles are being increasingly used to manufacture waterproof textiles. As an initiative to counter environmental pollution due to the excessive usage of plastics, PET bottles are recycled to create polyester fiber that is further utilized to make waterproof textiles.

Global Waterproof Textiles Market: Region-wis Outlook                                   

The global waterproof textiles market has been segmented into four key regions: Europe, Asia Pacific, North America, and Rest of the World. North America has been the leading region in the market due to the presence of some of the top players. In North America, Mexico, Canada, and the U.S. drive the demand for waterproof textiles. Expansion of the sportswear market in North America has played a pivotal role in the growth of the waterproof textiles market. Europe is also contributing significantly to market growth; the U.K., France, and Germany account for major share of the market in the region. Increasing demand for waterproof textiles in China, India, and Japan has boosted the market in Asia Pacific.

Key players operating in the global waterproof textiles market include Heartland Textiles Co. Ltd., Columbia Sportswear, Dow Corning, Clariant, General Electric, Huntsman Textiles Co. Ltd., APT Fabrics, Archroma, Lowe Alpine, and WL Gore & Associates, Inc. These players are focusing on developing innovative waterproof fabrics to increase their market share.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Waterproof Textiles Market

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