Waterproof Breathable Textiles Market: Snapshot
Waterproof breathable textiles (WBT), as the name depicts, are employed in the manufacture of garments that are weather-proof, i.e., which prevent the passage of water and heat from the fabric. These textiles prevent both penetration and absorption of water, unlike water-repellent fabrics that only delay water penetration. These waterproof breathable textiles permit the flow of water vapor (perspiration) from inside the clothing to the outer atmosphere. However, these textiles prevent penetration of heat or water from outside to inside the fabric. The waterproof breathable textiles market can be bifurcated on the basis of product type into densely woven, coated, and membranes. On the basis of end-user industry, the market for waterproof breathable textiles can be segmented into garments, footwear, and gloves.
The densely woven type of waterproof breathable textiles is manufactured by combining and piling up cotton yarns together. When exposed to water, pores of these densely woven fabric are swollen, thus reducing the size of pores in the fabric. This reduction in size of pores requires very high pressure to permit the passage of water through the fabric.
For a highly dense type of waterproof breathable textiles, the standard pore size of is about 10 μm, while that of conventional fabric is 60 μm. The membranes type of water breathable textile is an absolutely thin film made from polymer. It is designed in such way that it prevents passage of liquid water into the fabric and only allows penetration of water vapor through it. This type has a thickness of about 10 μm and possesses lamination coating to impart the necessary physical strength. Materials such as polytetrafluoroethylene (PTFE) polymer and polyvinylidene fluoride (PVDF) are primarily employed during the manufacturing process. These hydrophilic membranes are thin films of chemically modified polyurethane or polyester. One surface is coated with polyurethane in coated waterproof breathable fabrics.
Waterproof Breathable Textiles Market: Trends and Opportunities
The membranes type of waterproof breathable textile exhibits properties such protection from UV radiation, airborne pollutants, and temperature variations. High demand for membranes type of waterproof breathable textile is expected to propel the market in the near future. Increasing demand for high performance and extremely comfortable fabrics is estimated to drive the global market for waterproof breathable textiles in the next few years. Rising disposable income and increasing awareness regarding fitness are expected to propel demand for waterproof breathable textiles in developing economies such as China and India.
Rising use of recycled PET bottles in the manufacture of waterproof breathable textiles is anticipated to boost growth of the waterproof breathable textiles market globally. Growing need for antimicrobial and stain-resistant fabrics in sportswear garments is likely to fuel demand for waterproof breathable textiles in this application.
Waterproof Breathable Textiles Market: Competitive Landscape
The global market for waterproof breathable textiles is highly fragmented and consists of low- and mid-sized manufacturers. Entry barrier for new entrants is low in terms of capital investment and technology.
Key players in the waterproof breathable textiles market include MITSUI & CO., LTD., Marmot Mountain LLC, Toray Industries Inc., W. L. Gore & Associates Inc., Helly Hansen, Polartec LLC, Sympatex Technologies GmbH, Jack Wolfskin GmbH & Co., Dow Corning Corporation, Nike Inc., P2i Ltd, Lowe Alpine International S.r.l., Tanatex Chemicals B.V., Patagonia, Inc., Heartland Textiles Co. Ltd, Schoeller Technologies Ag, Columbia Sportswear Company, and Clariant.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.