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Global Waterborne Polyurethane Market: Overview 

Waterborne polyurethane coatings are most commonly used for wood floorings and panels, leather surfaces, plastics, vinyl coatings, film coatings, and textile coatings. Other applications in the global waterborne polyurethane market are derived from graphic arts, including inks, paper coatings, and overprint varnishes. Additionally, the use of waterborne polyurethane has also been favored in the coating of soccer balls, ropes and threads, gloves, glass fibers, and also as fabric binders. 

This research report on the global waterborne polyurethane market is a 360-degree analytical look at what drives or restrains the overall growth rate of the market. Players and investors in the global waterborne polyurethane market can therefore seek information from this report in order to figure out where they can find greater avenues of opportunities, and what pitfalls they can avoid. The report carries the current market statistics and uses proven research methodologies to ascertain the market’s forecast. Key methods can include Porter’s Five Forces analysis and a competitively oriented SWOT analysis. 

Global Waterborne Polyurethane Market: Trends and Opportunities: 

Seeing that waterborne polyurethane is a key aspect in the paints and coatings industry, its global market is expected to rise through the impetus caught by the global construction industry. This is especially expected to be prominent in the emerging economies. The global waterborne polyurethane market is also finding new grounds of use through additional developments. Waterborne polyurethane dispersions, for instance, are currently being looked at with high optimism, as the modern variants are considered easy to use, chemically stable and safe, and relatively easier to manufacture. Other advantages of using waterborne polyurethane is their ease of application as compared to oil-based polyurethane coatings, along with their lower odor and clearer finish. 

Global Waterborne Polyurethane Market: Region-wise Outlook: 

Asia Pacific has so far been an exceptionally promising region for the inclusion of players from the global waterborne polyurethane market. China, India, Malaysia, and Indonesia are leaning heavily towards the incorporation of waterborne polyurethane into more commercial aspects, thereby providing an optimistic scope of growth for the both global and regional players present in Asia Pacific. This region is currently one of the epicenters for industrial expansion and infrastructure development, and is therefore a prime location for the manifold adoption rate of waterborne polyurethane. Similarly high growth rates can be seen in the MEA and Latin America regions as well, especially with Brazil hosting the upcoming Olympics and Qatar hosting the upcoming FIFA World Cup. 

The scope of growth for players in the global waterborne polyurethane market is also very high in the regions of North America and Europe, as the steady recovery from the recent economic collapse has resulted in a very positive growth rate for the construction industry in these regions. With a greater demand for paints and coatings, there can be a sizeable opportunity for the global waterborne polyurethane market to expand within it. 

Companies Mentioned in the Research Report:

To date, 3M, Henkel AG & Co. KGaA, The Dow Chemical Company, Bayer MaterialScience, PPG Industries, Inc., BASF SE, The Sherwin-Williams Company, RPM International Inc., and Lamberti SpA have been the leading entities in the global waterborne polyurethane market. The number of locally present players could change drastically over the coming years as the scope of using waterborne polyurethane expands at a rapid rate.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Waterborne Polyurethane Market