The world population is increasing at the annual average growth rate of approximately 1.1%. This growing population is has created for efficiency in water market. The water market includes water utilities, waste water management, and sanitation management through water, among others. The water industry is estimated to grow by 4-5% in yearly basis and water utilities account near about 50% of this industry. The United Nation’s Millennium Development Goals (MDGs), has set on a target of reducing the number of people without having sustainable access to drinking water and sanitation. This target is shared among many countries worldwide, especially developing countries where the number ofpeople meeting the UN’s criteria is high. This factors have led the increased investment in the water utilities market.

The water utility industry comprise of the companies offering safe and suitable distribution of water and services such as wastewater treatment. Mostly the companies providing this services are local government body. However the recent trends show the involvement of private companies in water market. The water utilities all over the world function in different arrangement such as integrated water system and utilities separated by functions, among others. The integrated systems consist of a single entity handling the water supply, sanitation system and wastewater treatment. Conversely, in separated by function type arrangements, the different types of utilities will be handled by different organization. 

The local authority has the maximum share in the water utilities sector. However the water utilities all over the world are facing multiple challenges. The change in regulatory models for Australia and UK, the water distribution network development in Middle East and Asia, and the aging infrastructures issues, such as in the US are part of the challenges faced by water industry. To solve these problems, the industry needs huge investment to develop operational efficiency, appropriate customer services, flexible supply, and deployment of innovative smart technologies. On addition to this, the water market is highly regulated and the policies and demand may change rapidly. The customer today is highly conscious about quality of the water and the efficiency of the related services. This creates additional burden on the government facing economic crisis such as in European region and in developing countries of Africa and Asia. However, these drivers have created huge investment opportunity for private companies. Many private companies have taken over the water utilities network in countries such as the France, Italy, Czech Republic and UK among the others. The investment in water utilities vary according to the region as the water distribution systems and demands varies from country to country.

The local governments in many countries are selling their water utilities to the private companies to raise money for other responsibilities. This has created opportunities in countries such as US. The companies in this sector are following the policy of merger and acquisitions or entering the non-regulated market to increase their scope. The need for modernization and rehabilitation projects has created the demand for totex approach for investment. In the totex approach, investments are decided on the basis of cumulative consideration of capital and operational expenditures. The stress on expansion and increasing efficiency has also created a booming market for related services to water utilities.

The European region is considered to be one of the most efficient service provider for water utilities. The private sector has already major share in Europe’s water industry. The US market facing the need of intensive refurbishment is another developing market for water utilities’ companies. Asia facing the lack of infrastructure and technological development, will create huge investment opportunities in water industry market. The Middle East and Africa are the other attractive markets as they have water supply shortage. The smart technology application and water and waste management are among the water utilities solutions estimated to have highest investment share in the forecast period.

Some of the major companies in the water utilities market are Thames Water Utilities Limited, American Water Works Company, Inc., Messe Berlin GmbH, SAUR, Veolia Water Technologies, National Oilwell Varco Connecticut Water Co., LAYNE, Artesian Water Company, Pentair plc, United Utilities Group PLC, and Watts Water Technologies, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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