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Water Treatment Additives Market Overview:

Water treatment is a process of making contaminated water suitable for drinking, industry or medicinal purposes. Removal of water contaminants from the water is achieved by the use of additives. Pollution caused by industrial activities are offering frequent growth of bacterial contamination and algal blooms which lead to low density of dissolved oxygen. Water treatments using additives such as polyethylene glycol activated carbon and selected surfactants enhance the treatment of contaminated water. Availability of freshwater is very low, which is why the demand for Wastewater treatment is huge. The efficacy of the water treatment additives depends on the rate of dosage and time of presence of the additive in the water.

Water Treatment Additives Market Segmentation:

Water treatment additives market has been segmented on the basis of the type of additive, type of water, range of application and geography. On the basis of the type of water treatment additive market is segmented into corrosion inhibitors, oxygen scavengers, scale inhibitors, biocides, defoamer organic polymer and others. Scale inhibitors and the organic polymer has the highest share in the market. On the basis of the type of water, water treatment additives market is segmented into wastewater treatment and water treatment. On the basis of range of application water treatment additives market is segmented into food and beverage industry, pulp and paper industry, wastewater industry, electronic industry, water industry, oil and gas industry and others. The electronics industry is expected to grow at a faster rate, as water industry occupies the major share in this segment. On the basis of geography water treatment additives market is segmented into Latin America, North America, Europe, Middle East and Africa and Asia Pacific.

Water Treatment Additives Market Regional Outlook:

On the basis of regional outlook, water treatment additives market is segmented into five different regions: Latin America, North America, Europe, Middle East and Africa and Asia Pacific. In the regional market, Asia Pacific has the biggest market for water treatment additives due to the increasing demand from developing country like India.

Water Treatment Additives Market Drivers:

A large volume of drinking water, approximately 80% which is used for the residential application is obtained from rivers, ocean, reservoirs, and lakes, which are found as contaminated and polluted by various industrial, residential and agricultural pollutants. Industrial pollutants generally come from chemical plants, pulp mills, steel factories and other manufacturing mills. These industries dump all their waste and billion pounds of toxic chemicals in the nearby water bodies, which affect the marine life adversely and also affects the public health via drinking water channels that are connected to the water bodies. The residential pollution also covers a major segment in the pollution of water bodies as large number of household garbage is being dumped in the water bodies, which contains microbes and various bacteria that infect the water and affect humans through drinking water channels. Agricultural pesticides and insecticides are also one of the factors for water pollution in rural areas. Toxic chemicals wash off from the fields into the water bodies causing infections in the aquatic animals and diseases in humans. Thus all these factors are expected to drive the water treatment additives market during the forecast period. Furthermore, lack of freshwater resources with regard to the increasing population is leading towards the greater demand for water treatment additives in the developing countries. A huge amount of water is consumed by the industrial sector as well as the agriculture sector worldwide, so the water treatment additives will be in huge demand, which is probably going to push the market to a great extent. The only challenge for the market players will be the proper distribution facilities of the treated water.

Market Key Players:

Some of the key players in water treatment additives market includes Nalco holding company, GE power & water, Kurita water industries, BASF SE, Kemira OYJ, Akzo Nobel N.V, Kemira Chemicals Inc., Lubrizol Corporation, Numatik Engineers Pvt Ltd., PennarEnviro Limited, Primary Chemicals LLC, RX Marine International, TG Water Additives LLC, Tiarco Chemical and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Water Treatment Additives Market