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Water Testing Meter Market: Introduction

  • A water testing meter, also known as TDS (Total Dissolved Solids) meter is a device used to measure total dissolved solids in drinking water. A basic model of TDS meter only measures the amount of total dissolved solids in a solution, while an advanced model can check water temperature, salinity, and more.

Key Drivers of the Global Water Testing Meter Market

  • Rising consumer awareness and increasing emphasis on the consumption of clean drinking water are driving the demand for water testing meters across the world. Further, rise in water-borne diseases due to water pollution requires strict measures to ensure cleanliness and safety of drinking water.
  • Growing urban population and rise in industrialization requires advanced water treatment plants to cater to the drinking water needs of large populations. Moreover, municipal corporations across different regions are investing in advanced water purification equipment for clean water supply to urban areas and industrial settings.
  • Rising water contamination due to environmental damage and industrial pollution has influenced governments to strengthen guidelines and regulations for water quality. This in turn is anticipated to expand the growth opportunities for water testing meters in the near future.

Water Testing Meter Market: Key Segments

  • The global water testing meter market can be segmented based on product type, test range, end-user, distribution channel, and region. Based on product type, the water testing meter market can be segmented into pen type TDS meter, portable TDS meter, and benchtop TDS meter. Based on test range, the market can be segmented into auto range, low range (<2000ppm), and high range (>2000ppm). In terms of end-use, the market can be segmented into municipal organizations, agriculture, industrial, environmental sciences, aquariums, and others. By distribution channel, the market is segmented into direct and indirect.

Asia Pacific Market to Expand at Highest CAGR during the Forecast Period

  • The geographical segmentation of the market includes North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • The research report provides country-level analysis for each regional segment. The North America market country-level analysis and forecast includes the U.S., Canada, and Rest of North America. The country-level analysis and forecast for the Europe market includes historical and forecast analysis for the water testing meter market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast of the water testing meter market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America water testing meter market is categorized into Brazil, and Rest of South America.
  • In Asia Pacific, demand for water testing meters is driven by increasing government initiatives for clean water supply and high consumer awareness about drinking water purification. Moreover, key brands are penetrating untapped markets through strategic investments in multichannel distribution networks.

Key Players Operating in the Global Market

Key water testing meter companies are focused on research & development and technology advancement to drive product innovation. Further, industry participants are directing their investment toward the expansion of distribution networks through strategic collaborations and partnerships with e-commerce platforms, hypermarket chains, and specialty stores.  

Some of the major companies identified in the global water testing meter market are:

  • Aquasana, Inc.
  • HM Digital Ltd.
  • Pentair Plc
  • Hanna Instruments
  • Bante Instruments
  • Geotech Environmental Equipment Inc.
  • Halma
  • Milwaukee Instruments, Inc.
  • Hach
  • Eutech Instruments Pvt. Ltd.

Global Water Testing Meter Market: Research Scope

Global Water Testing Meter Market, by Product Type

  • Pen Type TDS meter
  • Portable TDS meter
  • Benchtop TDS meter

Global Water Testing Meter Market, by Test Range

  • Auto Range
  • Low Range (<2000ppm)
  • High Range (>2000ppm)

Global Water Testing Meter Market, by End-use

  • Municipal Organizations
  • Agriculture
  • Industrial
  • Environmental Sciences
  • Aquariums
  • Others

Global Water Testing Meter Market, by Distribution Channel

  • Direct
  • Indirect

Global Water Testing Meter Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the global water testing meter market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Water Testing Meter Market