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Water Filter Pitcher Market: Introduction

  • A water filter pitcher is used for water purification. Water filter pitchers have built-in filters to remove water contaminants. The activated carbon filter in water filter pitchers remove toxic metals such as lead, mercury, cadmium, and zinc. In addition, these filters can also remove organic compounds and chemicals such as pesticides and chlorine.

Key Drivers of the Global Water Filter Pitcher Market

  • Increasing need for safe drinking water along with rising health consciousness is anticipated to be a key driver of the global water filter pitcher market. Drinking water quality plays a key role in overall health of consumers and hence has gained significant importance over the years with the rapid urbanization and growth in middle class population. Moreover, most people around the world do not have access to safe and clean drinking water, leading to additional equipment and processes to purify contaminated water.
  • Key brands are developing diversified products to offer a wide range of water filter pitchers in terms of filter capacity and size. Further, expansion of multichannel distribution networks for better customer reach and after sales service is anticipated to push the demand for water filter pitchers in the near future.

Water Filter Pitcher Market: Key Segments

  • The global water filter pitcher market can be segmented based on size, filter capacity, end-user, distribution channel, and region. Based on size, the water filter pitcher market can be segmented into up to 8 cups, 8 -12 cups, and more than 12 cups. By filter capacity, the market can be segmented less than 50 gallons, 50 to 100 gallons, and more than 100 gallons. Based on end-user, the market is segmented into residential and commercial. The commercial segment is further categorized into hotels & restaurants, office and school canteens, and others (catering service, etc.). By distribution channel, the market is segmented into online and offline. Key offline channels for water filter pitchers include large format stores, specialty stores, and independent retailers of household equipment.

Asia Pacific Market to Expand at Highest CAGR during the Forecast Period

  • Based on region, the global water filter pitcher market can be classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC)
  • Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. Country-level analysis and forecast of the Europe market covers the water filter pitcher market in the U.K., Germany, France, and Rest of Europe. Country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast of the water filter pitcher market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America water filter pitcher market is categorized into Brazil and Rest of South America.
  • Proliferation of urban population and rising importance of water purification for clean and safe drinking water is driving the demand for water filter pitchers in Asia Pacific. Filtered and purified water has emerged as a primary necessity for urban populations in developing economies due to the growth in waterborne diseases. Strong government initiatives in developing countries such as India and China to make people aware about waterborne diseases through various public campaigns is creating awareness about water purity and its benefits in rural regions. This in turn is anticipated to offer significant growth opportunities for the water filter pitchers market during the forecast period.

Key Players Operating in the Global Market

Key brands are focused on the expansion of product portfolio, distribution network, and production capacity. Additionally, technology advancement and strategic partnerships with government organizations to promote consumer awareness about water filtration needs and solutions are key focus areas of major companies operating in the global market.

Some of the major companies identified in the global water filter pitcher market are:

  • Brita
  • Aquagear
  • Zero Technologies, LLC
  • Helen of Troy, Inc.
  • Clearly Filtered, Inc.
  • Epic
  • Invigorated Water
  • Santevia Canada
  • Kent RO Systems
  • Alkaline Water Plus

Global Water Filter Pitcher Market: Research Scope

Global Water Filter Pitcher Market, by Size

  • Up to 8 Cups
  • 8 -12 Cups
  • More than 12 Cups

Global Water Filter Pitcher Market, by Filter Capacity

  • Less than 50 Gallons
  • 50 to 100 Gallons
  • More than 100 Gallons

Global Water Filter Pitcher Market, by End-user

  • Residential
  • Commercial
    • Hotels & Restaurants
    • Office and School Canteens
    • Others (Catering Service, etc.)

Global Water Filter Pitcher Market, by Distribution Channel

  • Online
    • Company Owned Websites
    • E-commerce Websites
  • Offline
    • Large Format Stores
    • Specialty Stores
    • Independent Retailers

Global Water Filter Pitcher Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

The report on the global water filter pitcher market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Water Filter Pitcher Market