Global Water Dispersible Polymers Market: Overview

Water dispersible polymers can form networks between themselves and water molecules when they are submerged into water. This causes the solution to thicken. This property enables the formulation of different solutions that are employed in various applications in end-user industries. Key applications include adhesives, emulsifiers in skin care products, admixture for concrete and mortar, and thickeners in paints & coatings formulations.

Some polymers are more readily dispersible in water compared to others. Usually, water dispersible polymers are used while generating a water vortex when dispersed into water. It is essential that all the particles of these polymers are completely dispersed at the time of the contact with water. If the particles are not appropriately dispersed before mixing them with water, they can form aggregates, which can create problems in final formulations of a product. Sometimes, polymers are pre-dispersed into small quantity of glycerin before their dispersion into a mixture of water for ease of formulations in applications such as styling aids and serums in the personal care & cosmetics industry.

Water dispersible polymers build viscosity, provide stability, and enhance the feel of emulsions in final applications. Water dispersible polymers are easier to disperse into melted or hot oil phase during their application in emulsions. The particles are separated when dispersed into oil and are coated with oil. When both the phases of the emulsions (water phase and oil phase) are mixed together, the process of emulsion formation begins as polymers start their migration from the oil phase to the water phase.

Global Water Dispersible Polymers Market: Key Segments

Based on end-user industry, the water dispersible polymers market can be segmented into building & construction, adhesives, personal care & cosmetics, oil & gas, paints & coatings, and others. Use of water dispersible polymers as aqueous thickeners is common in paint formulations, organic solvents, and cements & mortar mixtures. These polymers enhance the workability of these mixtures.

Water dispersible polymers act as multifunctional ingredients in skin care applications such as sunscreen creams and lotions, hair gel & sprays, color makeup, hair conditioners, shampoos, and cold creams. These polymers act as pigment dispersants, emulsifiers, thickeners, and in formation of films. Many polymers utilized in skin care applications possess excellent water resistance along with high compatibility with metal oxides such as zinc oxide or titanium dioxide. These polymers can be dispersed into water with or without the assistance of surfactants or other additives.

Water dispersible polymers used for adhesive applications typically do not require any added treatment. They are thermally stable materials, which can be used as hot melt adhesives. They can either be dispersed in water or utilized as re-dissolvable waterborne adhesives (after their initial dispersion in water). Compatibility with tackifiers and plasticizers used in adhesive compounding is required to produce water-dispersible hot melt adhesives.

Global Water Dispersible Polymers Market: Key Players

Key players operating in the water dispersible polymers market include Wacker Chemie AG, Eastman, BASF SE, DowDuPont, Akzo Nobel N.V., Arkema Group, Gelita, Kuraray, CP Kelco, Ashland Inc., and Kemira Oyj.

Many companies offer their products under various trademarks and brands. For instance, Eastman provides AQ polymers especially for adhesives and personal care & cosmetics applications. Wacker Chem AG offers products under the trademark VINNAPAS. These products are offered under various groups such as N-class, E-class, H-class, T-class, and L-class. Ashland’s Antaron (Ganex) polymer is used for skin care applications such as sunscreen emulsions and color cosmetics. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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