A wallpaper is a style of material that is used to beautify, cover, and decorate inner walls of offices, entertainment building, homes, and other buildings. Wallpaper is one of the attributes of interior beautification. Owing to its wide range of characteristics that cannot be compared with other interior wall covering and decoration materials, such as color diversity, environment protection, rich patterns, appropriate price, and convenient installation, wallpaper has gained significant adoption among customers across the world. 

Growth of the real estate primarily fuels the demand for wallpaper. Convenience of installation and durability in contrast to the conventional wall decoration methods, for instance, wall painting, drive the demand for wallpaper. Moreover, wallpaper can cover flaws in the wall. Lack of harmful substances, such as lead, in wallpaper also drives the market. Moreover, innovative and technological advancements across several industries, including residential and non-residential construction, are estimated to drive the global wallpaper market during the forecast period.

Rising demand for green buildings and increasing investments in infrastructure development projects in developing economies are projected to create growth opportunities for the wallpaper market in these countries in the near future. Additionally, factors such as growing awareness, rising standards of living, increasing disposable income, rapid urbanization, and technological innovations in developing countries are anticipated to fuel the global wallpaper market during the forecast period. 

The global wallpaper market can be classified based on product type, wall covering type, installation, room type, end-user, and distribution channel. In terms of product type, the market can be segmented into vinyl-based wallpaper, non-woven wallpaper, pure-paper-type wallpaper, fiber-type wallpaper, and others. Based on wall covering, the market can be divided into 3D wall covering, natural wall covering, and others.

Based on installation, the market can be divided into paste the paper, paste the wall, and pre-pasted. In terms of room type, the global wallpaper market can be segmented into bedroom, kitchen & bathroom, living room, office area, and others. Additionally, based on end-user, the wallpaper market can be categorized into residential and commercial. The commercial segment can be sub-divided into administrative, entertainment, and others. In terms of distribution channel, the market can be segmented into online and offline. 

Based on region, the global wallpaper market can be classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA). North America comprises the U.S., Canada, and Rest of North America. Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, Australia, and Rest of Asia Pacific. Middle East & Africa comprises GCC, South Africa, and Rest of Middle East & Africa. The South America wallpaper market includes Brazil, Mexico, Argentina, and Rest of South America. The wallpaper market in Asia Pacific is projected to expand rapidly during the forecast period. With the rising population, the demand for building, construction, and infrastructure in Asia Pacific is also rising. This is leading to rising foreign investments in the Asia Pacific market, with its growing residential and non-residential construction sectors. This, in turn, is likely to drive the market in the region during the forecast period. 

Some of the major players operating in the global wallpaper market Laura Ashley, SEO Corporation Pvt. Ltd. (Ultrawalls), York Wallcoverings, Marburger Tapetenfabrik, Brewster Home Fashions LLC, Osborne & Little, Romo Group, Grandeco Group, Your4walls, Arte-International, Zambaiti Parati Spa, A.S. Création Tapeten AG, Sandberg Wallpaper, Wa.Ltd., Sangetsu Corporation, Texam, CASADECO, Lewis & Wood, Walker Greenbank PLC, Dongnam Wallcoverign, Holden Décor, and Beitai Wallpaper. These players are adopting several growth strategies to expand their presence worldwide and gain a higher market share. Expansions, mergers and acquisitions, investments, partnerships, and new product launches are a few of the key strategies adopted by major players operating in the global wallpaper market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wallpaper Market