A wallpaper is a style of material that is used to beautify, cover, and decorate inner walls of offices, entertainment building, homes, and other buildings. Wallpaper is one of the attributes of interior beautification. Owing to its wide range of characteristics that cannot be compared with other interior wall covering and decoration materials, such as color diversity, environment protection, rich patterns, appropriate price, and convenient installation, wallpaper has gained significant adoption among customers across the world. 

Growth of the real estate primarily fuels the demand for wallpaper. Convenience of installation and durability in contrast to the conventional wall decoration methods, for instance, wall painting, drive the demand for wallpaper. Moreover, wallpaper can cover flaws in the wall. Lack of harmful substances, such as lead, in wallpaper also drives the market. Moreover, innovative and technological advancements across several industries, including residential and non-residential construction, are estimated to drive the global wallpaper market during the forecast period. Rising demand for green buildings and increasing investments in infrastructure development projects in developing economies are projected to create growth opportunities for the wallpaper market in these countries in the near future. Additionally, factors such as growing awareness, rising standards of living, increasing disposable income, rapid urbanization, and technological innovations in developing countries are anticipated to fuel the global wallpaper market during the forecast period. 

The global wallpaper market can be classified based on product type, wall covering type, installation, room type, end-user, and distribution channel. In terms of product type, the market can be segmented into vinyl-based wallpaper, non-woven wallpaper, pure-paper-type wallpaper, fiber-type wallpaper, and others. Based on wall covering, the market can be divided into 3D wall covering, natural wall covering, and others. Based on installation, the market can be divided into paste the paper, paste the wall, and pre-pasted. In terms of room type, the global wallpaper market can be segmented into bedroom, kitchen & bathroom, living room, office area, and others. Additionally, based on end-user, the wallpaper market can be categorized into residential and commercial. The commercial segment can be sub-divided into administrative, entertainment, and others. In terms of distribution channel, the market can be segmented into online and offline. 

Based on region, the global wallpaper market can be classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA). North America comprises the U.S., Canada, and Rest of North America. Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, Australia, and Rest of Asia Pacific. Middle East & Africa comprises GCC, South Africa, and Rest of Middle East & Africa. The South America wallpaper market includes Brazil, Mexico, Argentina, and Rest of South America. The wallpaper market in Asia Pacific is projected to expand rapidly during the forecast period. With the rising population, the demand for building, construction, and infrastructure in Asia Pacific is also rising. This is leading to rising foreign investments in the Asia Pacific market, with its growing residential and non-residential construction sectors. This, in turn, is likely to drive the market in the region during the forecast period. 

Some of the major players operating in the global wallpaper market Laura Ashley, SEO Corporation Pvt. Ltd. (Ultrawalls), York Wallcoverings, Marburger Tapetenfabrik, Brewster Home Fashions LLC, Osborne & Little, Romo Group, Grandeco Group, Your4walls, Arte-International, Zambaiti Parati Spa, A.S. Création Tapeten AG, Sandberg Wallpaper, Wa.Ltd., Sangetsu Corporation, Texam, CASADECO, Lewis & Wood, Walker Greenbank PLC, Dongnam Wallcoverign, Holden Décor, and Beitai Wallpaper. These players are adopting several growth strategies to expand their presence worldwide and gain a higher market share. Expansions, mergers and acquisitions, investments, partnerships, and new product launches are a few of the key strategies adopted by major players operating in the global wallpaper market.

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