Global Wall Covering Materials Market: Introduction

  • Wall covering materials improve the esthetic appeal of building structures and protect them from scratches and other extreme environmental elements. Wall covering materials can enhance the value, safety, and saleability of buildings, while needing little to no maintenance.
  • Wall covering entails layering one material on top of another material, which protects walls and internal works of a building from excessive sunlight or water. Wall covering materials provide thermal insulation to exterior façade, and preserve internal heat load state. These materials can also feature an acoustic barrier against noisy social conditions outside the building. Wall cladding helps protect a building from exterior damage.
  • Traditionally, wall covering materials include stones, paints, tiles, and bricks. Several modern variants consist of ceramics; concrete fibers; wood & wood composites; fiber reinforced plastic; glass reinforced concrete panels; and metals such as zinc, steel, copper, and aluminum composites.

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Key Drivers of Global Wall Covering Materials Market

  • Demand for wall covering materials has been rising across the globe, led by an increase in housing requirements for the expanding global population. This has boosted the construction of smart city projects and infrastructure development projects in various countries. Global construction spending activity is likely to expand in areas including single-family construction, residential refurbishment, and educational facilities in the near future. Demand for wall covering materials is expected to increase substantially, particularly in new construction, during the forecast period due to their enhanced esthetic appeal.
  • Demand for traditional wall covering materials is anticipated to be low in the construction industry in the near future, as these materials are highly energy intensive. Demand for more sustainable variants of wall covering materials such as metal or wood composites is estimated to increase in the construction industry during the forecast period.

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Global Wall Covering Materials Market: Key Product Segments

  • Based on product type, the global wall covering materials market can be divided into concrete, brick, metal, fiber cement, wood, vinyl, stone, tile, fabric, and others
  • Fiber cement wall covering materials possess unique characteristics of less water absorption ratio, termite resistance, fire resistance, and minimal sound insulation. These features of fiber cement make it a suitable option for exterior applications.
  • Vinyl based wall coverings are durable, nonporous, stain-resistant, and easy to clean & disinfect. These attributes make them compatible in health care environments and other public spaces where infection control is of utmost importance.
  • Demand for metal wall covering materials is likely to increase for exterior applications, particularly in the commercial construction segment, by 2030. For instance, aluminum-based wall coverings tend to be lightweight and UV & weather resistant, with quick installation capabilities, longer lifecycle, and less maintenance.

Global Wall Covering Materials Market: Key Application and End-use Segments

  • Based on application, the global wall covering materials market can be bifurcated into interior and exterior. In terms of end-uses, the market can be segregated into residential construction, non-residential construction, and commercial construction.
  • In terms of demand, the exterior segment is anticipated to expand substantially in the near future. Wall covering materials protect the mechanical structure of a building amid varying weather conditions. These materials also reduce the volume of water that is being absorbed.

Asia Pacific to be Key Region of Global Wall Covering Materials Market

  • In terms of region, the global wall covering materials market can be classified into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Asia Pacific has been experiencing high rate of industrialization and urbanization along with growth in population. Increase in construction and infrastructure development in India’s tier-II and III cities, spurred by various central & state government and municipal corporation initiatives, is likely to boost the demand for wall covering materials. India has been witnessing significant interest from international investors in the infrastructure space, led by the ongoing government, social, and public mega infrastructure projects.
  • China is redefining the urban landscape by creating new cities. The country plans to create 19 gigantic urban clusters (supercities) by strengthening the links among cities to achieve greater urbanization. This is estimated to propel the wall covering materials market in Asia Pacific region in the near future.

Key Manufacturers Operating in Global Market

The global wall covering materials market was fragmented in 2019. Key manufacturers operating in the global market are:

  • Adfors (Saint Gobain)
  • All American Exterior Solutions
  • Ahlstrom-Munksj Oyj
  • Asian Paints Limited (APL)
  • Benjamin Moore & Co
  • Brewster Home Fashion
  • Grandeco Wallfashion Group
  • J. Josephson Inc.
  • Nippon Paint Holdings Co. Ltd
  • Roysons Corporation
  • Schumacher (F.) & Company
  • Vescom BV
  • Walker Greenbank PLC
  • York Wallcoverings Incorporated
  • 3A Composites Holding AG
  • James Hardie Australia Pty. Ltd.
  • Jindal Mechno Bricks Pvt. Ltd.
  • Jyi Shyang Industrial Co., Ltd.

Global Wall Covering Materials Market: Research Scope

Global Wall Covering Materials Market, by Product Type

  • Brick
  • Concrete
  • Fiber Cement
  • Stone
  • Wood
  • Vinyl
  • Tile
  • Metal
  • Fabric
  • Others

Global Wall Covering Materials Market, by Application

  • Interior
  • Exterior

Global Wall Covering Materials Market, by End-use

  • Residential Construction
  • Non-residential Construction
    • Educational Institutions
    • Health Care
    • Others
  • Commercial Construction
    • Office Spaces
    • Malls & Supermarkets
    • Leisure & Hospitality

Global Wall Covering Materials Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Wall Covering Materials Market