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Volumetric Video Market: Introduction

  • Volumetric video is a method that records videos in three-dimensional, capturing a 3D space or an object-like location in real-time. The captured data using such volumetric video method can be viewed on web, TV, mobile phones or VR goggles, and 3D displays. Exhibitions, shows, presentations, conferences, and live events are major application areas of volumetric video. Companies have established studios to facilitate volumetric video services to their customers according to their requirements on a customized basis. Volumetric video technology with the aid of several video cameras captures images of real objects using multiple sensors and simultaneously creates naturally moving dynamic 3D models in order to detect the motion of the object. These images are used to create animatedly moving 3D models that can be arbitrary viewpoints in a virtual scene. For instance, volumetric video used to record a person can be viewed from all the angles in their real shape and dimension. Rise in number of studios established by major market players for entertainment, filmmaking, and gaming applications is boosting the volumetric video market.
  • The COVID-19 pandemic has negatively impacted the volumetric video market and has led to a major interruption in the sports calendar with major sporting events such as Wimbledon, Indian Premier League, Euro 2020, and Formula One being delayed or cancelled indefinitely. However, presently, the situation is recovering as Olympics 2020 were held successfully and other sport events have also resumed. This, in turn, is anticipated to create significant opportunities for the volumetric video market during the forecast period.
volumetric video market size and forecast

Global Volumetric Video Market: Dynamics

Global Volumetric Video Market: Key Drivers

  • Increase in application of volumetric video in entertainment and gaming industry, development of augmented reality facilitated software is also rising as it required three-dimensional and two-dimensional volumetric video capture. Three-dimensional volumetric video capturing includes more complexity than two-dimensional. Augmented reality enabled entertainment applications has further increased the demand for capture of three-dimensional volumetric video. Demand for three-dimensional volumetric video capture in the entertainment sector has increased, where it is utilized for gaming and cartoon character improvement.
  • Industries using volumetric video include retail, healthcare, automobile, and information technology. Companies such as Coca-Cola, Harley-Davidson, and Zara are using real-time volumetric video provided by consumers using their mobile application. Hence, rising use of techniques including augment reality across different business sectors is boosting the volumetric video market.

North America to Account for Major Share of Global Volumetric Video Market

  • In terms of region, the global volumetric video market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America dominated the global volumetric video market owing to the rising demand for volumetric video solutions in numerous industries in the region. Significantly high demand for volumetric video systems in the U.S. is estimated to boost the market in the region.
  • The market in Asia Pacifica is anticipated to expand at a rapid pace, as compared to that in other regions, due to an increase in number of professional creative studios and technological advancements in the region
volumetric video market region analysis

Global Volumetric Video Market: Competitive Landscape

Key Players Operating in Global Volumetric Video Market

Providers of volumetric video solutions are implementing development strategies to enhance their presence and consolidate their share in the market. Volumetric video solution providers have adopted major growth strategies such as product launches, partnerships & acquisitions, and forming regional and global distribution networks in order to increase their presence in the market. For instance, in October 2020, Sam Smith partnered with Spotify, an audio streaming and media services provider, to launch an immersive AR experience for three-dimensional studios.

In October 2019, Intel entered into partnership with Liverpool FC, Arsenal FC, and Manchester City, to deliver immersive experiences at the Anfield, Emirates Stadium and Etihad Stadium through the company’s True View, which transforms volumetric video data into three-dimensional replays.

Key players operating in the global volumetric video market include:

  • 4D view Solutions SAS
  • 8I Ltd.
  • Canon, Inc.
  • Facebook, Inc.
  • Google LLC
  • Holoxica
  • Intel Corporation
  • IO Industries, Inc.
  • LightSpace Technologies
  • Microsoft Corporation
  • RealView Imaging Ltd.
  • Samsung Electronics America, Inc.
  • Sony Pictures Digital Productions Inc.
  • Stereolabs
  • The Coretec Group
  • Voxon Photonics
volumetric video market size by competition landscape

Global Volumetric Video Market: Research Scope

Global Volumetric Video Market, by Component

  • Hardware
  • Software
  • Services

Global Volumetric Video Market, by Application

  • Healthcare
  • Sports
  • Events & Entertainment
  • Education & Training
  • Others

Global Volumetric Video Market, by Region

  • North America
    • U.S.
    • Mexico
    • Canada
  • Europe
    • Germany
    • France
    • Spain
    • Italy
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Argentina
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Volumetric Video Market