Global Automotive Voice Command System Market: Introduction

Automotive voice command system has witnessed consistent development in recent years. Voice command system enables a vehicle to be operated by voice inputs. These inputs are read and analyzed by the computer or the system embedded in the vehicle and operates as per the instruction provided. The evolution of the automotive voice command system is among the key factors that are expected to drive the automotive voice command system market during the forecast period. Increase in demand for safety/security features in vehicles, stringent government norms, and rise in safety concerns among customers are some of the other factor fueling the expansion of the voice command system market. The new vehicle assessment program is leading to awarding security ratings dependent on vehicles safety performance. Automakers are progressively incorporating automotive voice command system in vehicles.

Automotive Voice command system is majorly accessible in premium and luxury vehicles. However, some automakers are integrating such features into lower/entry level vehicles. This is likely to drive the automotive voice command system market during the forecast period.

Global Automotive Voice Command System Market: Competition Landscape


BMW AG was founded in 1916 and is headquartered in Munich, Germany. The company is a leading automobile manufacturer. It operates through two major segments: automotive segment and motorcycles segment, which are further divided into various product verticals, such as hatchbacks, sedan, coupe, SUV, etc. BMW AG operates through 31 production centers located across 15 countries worldwide. The company has research and development centers located in over 16 countries globally, while it invested over US$ 5.79 Bn in research and development in 2018. BMW Group’s major brands include MINI, Rolls Royce, and BMW.

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HARMAN International

HARMAN International was founded in 1980 and is headquartered in Stamford, Connecticut, the U.S. The company designs, develops, and sells connected products and solutions for automakers and consumers across the globe. Its products include audio & visual products, connected car systems, connected services, and enterprise automation solutions. HARMAN also provides audio systems through brands AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel.


Microsoft was founded in 1975 and is headquartered in Redmond, Washington, the U.S. It is a multinational technology company that develops, manufactures, licenses, supports, and sells consumer electronics, computer software, and personal computers, and related services. The company offers its products and services to various industries, including manufacturing, automotive, education, lifestyle, health, retail, government, and financial services. The company had over 134,944 employees in 2018 globally.

Global Automotive Voice Command System Market: Dynamics

Rise in Demand for Technologically Advanced Vehicles

Increase in demand for technologically advanced vehicles is a major factor driving the automotive voice command system market. Vehicles are equipped with several systems and sensors that can be operated remotely by gesture, remote, or voice and are able to perform the desired activities. Presently, vehicles are connected via internet and also with smart devices, which enables the user to access vehicles remotely by phone or through commands using apps or voice. These factors are anticipated to propel the growth of the global automotive voice command system market during the forecast period.

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Global Automotive Voice Command System Market: Segmentation

The global automotive voice command system market can be segmented based on:

  • Technology
  • Application
  • Propulsion Type
  • Vehicle Type
  • Sales Channel

Global Automotive Voice Command System Market, by Technology

In terms of technology, the global automotive voice command system market can be classified into:

  • Inbuilt or Embedded
  • Hybrid

Global Automotive Voice Command System Market, by Application

Based on application, the global automotive voice command system market can be bifurcated into:

  • Artificial Intelligence
  • Non-artificial Intelligence

Global Automotive Voice Command System Market, by Propulsion Type

On the basis of propulsion type, the global automotive voice command system market can be divided into:

  • IC Engine
  • Electric vehicle
    • PHEV
    • BEV

Global Automotive Voice Command System Market, by Vehicle Type

Based on vehicle type, the global automotive voice command system market can be segregated into:

  • Luxury/Premium Vehicle
  • Mid-range Vehicle

Global Automotive Voice Command System Market, by Sales Channel

In terms of sales channel, the global automotive voice command system market can be categorized into:

  • OEM
  • Aftermarket

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Voice Command System Market