Vitamin K2 Market: Overview

The letter ‘K’ in the term vitamin K is derived from the Germanic word Koagulation. It means, the ability to prevent hemorrhage or to clot blood. Researches are being carried out on vitamin K2 and its role in osteoporosis, osteoarthritis, vascular calcification, cognition, and cancer. Lack of vitamin K2 has been directly correlated with osteoporosis and vascular calcification Vitamin K inhibits soft and vascular tissue petrification when activated. Vitamin K2 MK-4 intake is quite safe. It does not induce hyper-coagulation. Vitamin K2 addition reduces inflammation in rheumatoid arthritis by lowering the CRP levels. Vitamin K2 could cause apoptosis in rheumatoid arthritis synovial cells. Vitamin K2 in the form of MK-7 is commonly used as a supplement. Usage of MK-7 beyond 50 ????gm/day is harmful for health, as it interferes in anticoagulation therapy. Vitamin K2 inhibits the invasion and growth of hepatocellular carcinoma in the human body through protein kinase-A activation. It results in moderate suppression of tumor recurrence Menaquinones (vitamin K2) form a sub-family, wherein the length of the side chain ranges from 1 to 13 isoprene residues. The remaining isoprene is unsaturated. The menaquinones are denoted as MK-n. The “n” represents the number of isoprene residues placed in the aliphatic side chain. Moreover, menaquinones have a short chain such as in MK-4, whereas the long chain menaquinones are MK-7, MK-8, MK-9, and MK-10. All the menaquinones are present in the human diet. Some small proportion of MK-6 has also been found in other foods. 

A traditional Japanese food named Natto, which is made of fermented soybeans, contains Bacillus subtilis. Natto is a high source of vitamin K2, primarily MK-7. It contains up to 1,100 mg of K2 per 100 grams of food. Vitamin K2 is produced by different types of bacteria such as lactic acid bacteria (which induce MK-8 and MK-9) and propionic acid bacteria (MK-10). Different targeting tissues have different transport systems for vitamins. No specific receptors for vitamin K have been identified over the outer membrane of many cells. It could be the LDL which binds the vitamin K and is carried inside. The vitamin K subsequently dissolves in the membrane structures of the cells. 

Vitamin K2 Market: Key Trends

The global vitamin K2 market is projected to be driven primarily by rise in vitamin deficiency disorders. Increase in health consciousness, surge in consumer demand for nutritional supplements, rise in esthetic standards, and increase in cases of osteoporosis are the other factors that propel the global market. Strict and unfavorable regulations by governments for the approval of supplements are factors expected to hamper market growth. 

Vitamin K2 Market: Segmentation

The global vitamin K2 market can be segmented based on product type, source, form, application, and region. In terms of product type, the market can be categorized into MK-7, MK-4, and others. The MK-7 segment is projected to account for large market share due to increase in usage of dietary supplements. Based on source, the global vitamin K2 market can be bifurcated into natural and synthetic. The synthetic segment is anticipated to capture major market share because of high production. In terms of form, the market can be classified into oil, powder, and others. The powder segment is expected to dominate the global market in terms of share, as powdered form of vitamins dissolve quickly in water and other liquids. Based on application, the global vitamin K2 market can be divided into Nutraceutical & food and pharmaceuticals. The Nutraceutical & food segment is likely to grow at a rapid pace due to high demand for nutritional and food supplements among customers to take care of different deficiencies. 

Vitamin K2 Market: Regional Analysis

In terms of region, the global vitamin K2 market can be segmented into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America is projected to be a major market for vitamin K2 during the forecast period. 

Vitamin K2 Market: Competitive Landscape

Key players operating in the global vitamin K2 market are Kappa Bioscience, NattoPharma, GNOSIS S.p.A., Viridis BioPharma, Seebio Biotech, DSM, DuPont, Geneferm Biotechnology Co. Ltd., International Flavors & Fragrances, Inc., and KYOWA HAKKO BIO CO., LTD., among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vitamin K2 Market

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