Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market: Overview 

Over the last decade, the global vitamin fortified and mineral enriched foods and beverages market has witnessed robust growth. These foods contain added minerals to help replace the nutrients lost during storage or manufacturing. As consumers around the world increasingly focus on healthy diet, they are anticipated to realize the significance of vitamin fortified and mineral enriched food as an important source of nutrients. 

In the report, Transparency Market Research provides a detailed analysis of the opportunities present for the vitamin fortified and mineral enriched foods and beverages across the world. By segmenting the global market based on various parameters, the market study aims at presenting an in-depth analysis. It studies the various growth drivers and factors restraining adoption of vitamin fortified and mineral enriched foods and beverages. Besides evaluating the prevailing trends in the market, the report also includes insights from veterans in the industry. 

A detailed assessment of the prevailing vendor landscape is included in the report. It not only profiles the leading players operating in the market, but highlights their strengths and weaknesses as well. Using industry-leading analytical tools, the report gauges the threats and opportunities that these companies may face over the course of the forecast period between 2016 and 2024.. 

Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market: Trends and Opportunities 

The global vitamin fortified and mineral enriched foods and beverages market is majorly fuelled by the widespread adoption of healthier lifestyle and food habits. The market is thus forecast to exhibit an impressive CAGR during the forecast period. Besides inclination towards healthier lifestyle, the market is driven by factors such as accelerating demand for packed and ready-to-eat meals, considerable investment in product development and innovation, globally rising health concerns, presence of a substantially high number of small and large market players, and rising significance attributed to preventive medicines. 

Despite witnessing robust growth, stringent regulations often hamper the market’s penetration. This challenge however provides several opportunities for the leading players in the market to experiment with new ideas and invest in innovation. 

Global Vitamin Fortified and Mineral Enriched Foods and Beverages Market: Regional Outlook 

The consumer base for vitamin fortified and mineral enriched foods and beverages is the biggest in developed markets such as North America and Europe. Besides high living standard, these regions boast a higher level of health consciousness. This, combined with the growing prevalence of obesity and related health concerns in countries such as the U.S., has fuelled the demand for fortified and mineral enriched foods and beverages in North America. However, economic stability and the increasing awareness about the benefits of vitamin fortified and mineral enriched foods and beverages is expected to fuel demand for the same across emerging economies of Asia Pacific and Rest of the World. This will provide the market with considerable opportunities for growth in the forthcoming years. 

Companies Mentioned in Report 

To present an in-depth assessment of the competition prevailing in the market, the report profiles companies such as PepsiCo/Tropicana, Ocean Spray Cranberries, Inc., General Mills, Inc., The Proctor & Gamble Company, Philip Morris Companies, Hain Food Group Inc., Campbell Soup Company, H.J. Heinz Company, Kellogg Company, Abbott Laboratories, Nantucket Allserve, Inc., South Beach Beverage Company, The Coca-Cola Company, and Land O’Lakes. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vitamin Fortified And Mineral Enriched Foods And Beverages