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Published Date: 2015-08-14Number of Pages: 120

Visible Light Communication Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

The growing number of Internet users and increasing demand for communication technology have collectively resulted in an increased demand for visible light communication (VLC) solutions. The fact that the maximum wireless traffic emerges indoors that are also well illuminated has significantly augmented the application of visible light communication in retail indoor positioning. The demand from retailers to improve the shopping experience of retail consumers by notifying them about product offers while shopping requires a technology such as VLC to deliver accurate and quick results. Thus, in the coming years, VLC is expected to compete with technologies such as Wi-Fi and Bluetooth to help retailers increase footfalls by challenging the emergence of e-commerce. 

According to Transparency Market Research, the global VLC market is anticipated to represent an opportunity worth US$113.27 bn by 2022 as it rises from US$267.6 mn in 2014. During the forecast period of 2015 and 2022, the global visible light communication market is anticipated to expand at a CAGR of 109.2%. This market is also expected to receive a substantial boost from the ongoing research and development and the large amounts of funding received for the same. The biggest advantage of VLC technologies is that they enable extensive energy savings as they operate through indoor lights, thus negating the need for extra energy for information transmission. 

Product Innovation and Strategic Acquisitions Make North America the Frontrunner

The overall visible light communication market is still in its nascent stage. However, it has achieved remarkable progress in the region of North America. The presence of leading players that are aggressively developing and promoting upgraded services in the region have been  helping n the overall market. The ongoing product innovation, acquisitions, and partnerships have also gone a long way in establishing this market across North America. The trend of lighting companies acquiring or teaming up with VLC start-ups is also anticipated boost the overall adoption of VLC. Analysts predict that the North America visible light communication market will be worth US$47.88 bn by 2022 as it expands at very high CAGR of 108.65% from 2015 to 2022. 

On the other hand, Asia Pacific has also been identified as an emerging VLC market due to a heavy focus on research and development activities. The efforts to commercialize and develop VLC solutions by various players is expected to drive the growth of this market in the region. 

Retail Indoor Positioning to become the Leading End-Use Segment

Visible light communication technologies are used for underwater communication, retail indoor positioning, hospitality, connected devices, in-flight communication, and light-based Internet amongst others. Out of these, the retail indoor positioning segment is expected to thrive in the forthcoming years. The ability of VLC solutions to deliver accurate positioning is being used by retailers to establish valuable communication with customers. For instance, sending coupons, notifying customers of discounts, and helping customers reach the exact position of the product by communicating with them on the smartphones has become exceptionally easy through VLC modules. The advantage of locating the end goal indoors, which GPS fails, has propelled the retail indoor positioning segment in the recent years. 

The research indicates that the retail indoor positioning segment in expected to represent an opportunity worth US$33.54 bn by 2022 as it expands at a CAGR of 93.82% between 2015 and 2022. The adoption of LEDs to achieve energy savings over a longer period of time in several retail stores is also expected to boost the usage of VLC technologies in this segment. 

Some of the leading players operating in the global visible light communication market are Lightbee Corp., pureLiFi, Ltd., Nakagawa Laboratories, Inc. Axrtek, Inc., Koninklijke Philips N.V., LVX System, and Fraunhofer Heinrich Hertz Institute. Companies are focusing on investing in developing energy-efficient products and aiming at product innovation to stand out in the highly competitive market.

Visible Light Communication (VLC) is an emerging technology that uses visible light (which lies between 400 and 800 THz of electromagnetic spectrum) as a communication medium. VLC technology uses Light Emitting Diodes (LEDs) from a variety of sources such as indoor and outdoor lighting, monitors, illuminated signs, toys, televisions and other consumer electronics devices for communication purpose. Communication/data transfer is achieved through switching on and off of LEDs in wide range of applications.
 
The research report provides a detailed analysis of trends in visible light communication market. The report also includes extensive analysis of the industry drivers, restraints, opportunities and challenges. The market study provides comprehensive assessment of vendor’s strategies for succeeding in the business. The report segregates the market based on end-user application, data rate, distance, and communication type across different geographies, such as North America, Europe, Asia Pacific, Middle East and Africa and Latin America. For each of these geographies drivers, restraints and opportunities have been analyzed and have been provided in the report. Different regions analyzed in this report include India, China, Japan, The U.K., The U.S., Scandinavia, EU5 (Spain, Germany, Italy, UK, France), CIS, GCC Countries, Israel, South Africa and Mexico among others. The market research study analyzes the visible light communication market on global level, regional level and country level.
 
The research report estimates visible light communication market terms of revenue (US$ billion) for years 2013 and 2014, along with market forecast for the period 2015 to 2022. The detailed value chain analysis provided in the report assists ecosystem players to formulate their business strategies at every stage of their business. Moreover, the market estimates have been evaluated keeping in mind different environmental, technological, social, economic and legal factors. The market attractiveness of different end-user applications of visible light communication such as retail indoor positioning, underwater communication, hospitality, automotive and transport, connected devices, in-flight communication/infotainment, light based internet, others (aerospace and defense, mining, charging) elucidates the most attractive segment. This will help vendors in the ecosystem of visible light communication to invest in the right segment for gaining competitive advantage. 
 
Key players have also been profiled on the basis of financial overview, company overview, segmentation, business strategies, and recent developments in the visible light communication market. Market participants profiled in this report are pureLiFi, Ltd., ByteLight, Inc. (Acuity Brands, Inc.), Nakagawa Laboratories, Inc. Axrtek, Inc., Koninklijke Philips N.V., General Electric Lighting (General Electric Company), Outstanding Technology Co. Ltd., LVX System, Fraunhofer Heinrich Hertz Institute, Lightbee Corp. The research report also explains the market positioning of the key players in the ecosystem of the visible light communication market.
 
The segments considered within the scope of the report are – based on end-user application: retail indoor positioning, underwater communication, hospitality, automotive and transport, connected devices, in-flight communication/infotainment, light based internet, others (aerospace and defense, mining, charging); based on data rate: up to 1 Mb/s, above 1Mb/s; based on distance: up to 10m, above 10m; based on communication type: unidirectional, bidirectional. Out of these segments, currently, retail indoor positioning with distance up to 10m and data Rate up to 1Mb/s is the most attractive segment. Visible light communication market growth is mainly driven by growing adoption LED in wide range of applications. Increased energy-efficiency provided by visible light communication network is driving its adoption globally.
 
Market Segmentation of Global Visible Light Communication Market:
 
Global Visible Light Communication Market, by End-user Application
  • Retail indoor positioning
  • Underwater communication 
  • Hospitality
  • Automotive and transport 
  • Connected devices 
  • In-flight communication/infotainment
  • Light based internet
  • Others (aerospace and defense, mining, charging) 
Global Visible Light Communication Market, By Data Rate
  • Up to 1Mb/s
  • Above 1Mb/s
Global Visible Light Communication Market, By Distance
  • Up to 10m
  • Above 10m
Global Visible Light Communication Market, By Communication Type
  • Unidirectional
  • Bidirectional
Global Visible Light Communication Market, By Geography
  • North America
  • Europe
  • Asia Pacific 
  • Middle East and Africa
  • Latin America


 
 
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