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Viscose is a type of rayon known as semi-synthetic fiber. It is manufactured from naturally occurring polymers. Viscose is manufactured from the solution of cellulose, primarily from wood pulp. Rayon is a fiber used in the manufacture of fabric. It offers properties similar to that of nylon. Viscose differs from other types of rayon due to its distinct manufacturing process and properties. Modal and lyocell are other types of rayon available in the market.

Viscose is manufactured from regenerated cellulose. The material is broken down either mechanically or chemically and transformed into fibers. Viscose rayon is produced from cellulose of soy, bamboo, and sugarcane. In order to manufacture viscose, pulp of sugar cane, bamboo, or soy is treated with aqueous sodium hydroxide to form alkali cellulose. This alkali cellulose is then treated with carbon disulfide to form sodium cellulose xanthate. The xanthate is then dissolved in aqueous sodium hydroxide and allowed to depolymerize. After depolymerization, rayon fiber is produced from the ripened solution. The structure of viscose rayon is similar to that of cotton. Its appearance is akin to that of silk.

Viscose fabric, a soft and fine material, is primarily used in t-shirts, shirts, dresses, etc. It is also used in the manufacture of clothing for the medical industry. Viscose rayon is primarily employed in apparels, upholstery fabric, industrial clothing, and medical hygiene. Apparels, upholstery fabric, and industrial clothing segments account for key share of the viscose market. The medical hygiene segment is anticipated to expand during the forecast period. Demand for viscose fiber is anticipated to increase significantly in the near future due to the rise in global population, increase in standard of living, and growth in disposable income. Viscose is an eco-friendly product; thus, increase in awareness about eco-friendly products and decrease in production of cotton are estimated to augment the demand for viscose fiber. Prices of cotton are rising. This is adversely affecting the demand for cotton, as people are shifting toward substitutes. However, rise in competition from synthetic fibers and retaliatory tariff on viscose in the U.S. are projected to hamper market growth, especially in North America.

Asia Pacific dominated the viscose market across the globe in 2016. It was followed by North America and Europe. China is a major producer and consumer of viscose fiber. This is driving the viscose market in Asia Pacific. Demand for viscose fabric in the region is driven by the growth in industries in developing countries such as China and India. High economic growth and significant investments in industries such as oil & gas, automotive, and construction are expected to boost the viscose market in Asia Pacific. Expansion in the health care sector and rise in government regulations requiring the implementation of safety measures are also propelling the viscose market in the region. The viscose market in Middle East & Africa is projected to expand at a faster rate due to the growth in end-use industries. Latin America held low share of the market in 2016. 

Key manufacturers operating in the global viscose market include Aditya Birla Group, Lenzing AG, Shandong Helon Textile Sci. & Tech. Co. Ltd., Tangshan Sanyou Group, Xingda Chemical Fibre Co. Ltd., and Kelheim Fibers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Viscose Market

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