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Virtual Production Market: Contours

The virtual production market has come a long way over the past decade. Ability to fuse live action footage and computer graphics in real-time has shaped the evolution, thanks to an array of software tools and growing VFX expertise across the film-making processes. The entire filmmaking ecosystem, comprised mainly of directors, producers, cast members, and stunt coordinators, has undergone a massive change with advances in technologies in virtual production market.

Advancements in computing power, game-engine technology, and creative techniques, the virtual production market has seen broadening pipeline. VFX studios have leveraging cloud data management to reap the benefits of these advancements. Additionally, they are spending on R&D for constant innovation in the production pipeline. The transformation in art and craft of filmmaking has helped open up incredible possibilities in virtual production market.

The study on the virtual production market offers a scrutiny of key drivers and avenues, trends shaping the current investments, and how technological advancements in filmmaking will impact the future landscape.

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Virtual Production Market: Drivers, Current Prospects, and Emerging Avenues

The shift of incorporating virtual production processes from post-production to pre-production stage is a key trend that has shaped the recent slew of opportunities for players in the virtual production market. The incessant drive to making better movies has propelled directors and filmmakers to explore new approaches to visualization. As a result, a growing number of filmmakers across genres are embracing new techniques and tools, which has increasingly shaped the prospects in virtual production.

The growing demand for solutions that overcome the limitations of photorealistic virtual backgrounds has enamoured filmmakers to apprise the benefits of virtual production technological advancements.

The power of visualization technology for film making has transcended geographical boundaries, thanks to the realization of the potential during the ongoing COVID-19 pandemic. The outbreaks in 2020 and early 2021 has brought various creatives in filmmaking to use stage-like digital environments for real-time production. This evidently has spurred new opportunities for players in the virtual production market to attract filmmakers.

For instance, the adoption of LED volume virtual production techniques has risen. The adoption of the contemporary technologies in virtual production has helped plug the gap between traditional filmmaking and VFX, thereby creating massive potential for future R&D in technologies in the virtual production market. The technologies have eventually empowered real-time decisions and changes.

Virtual Production Market: Competitive Scenario

Players in the virtual production market are leaning on expanding the range of services. Service providers are leveraging mixed reality VFX technologies and other cutting-edge real-time visual effects technologies to explore new positioning strategies. The approach has helped players strengthen their position in the key virtual production markets. Various players are focused on offering products that easily integrate with clients’ workflows. Some production houses are using their propriety technologies and are jostling for targeting niche segments of the virtual production market.

A few pioneers in entertainment industry are also keenly looking to attract clients with a customized approach toward virtual production. Some of the key players in the virtual production market are Vicon Motion Systems, NVIDIA Corporation, HumanEyes Technologies, Epic Games, Inc., Autodesk Inc., Adobe, and VFX expertise.

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Virtual Production Market: Regional Avenues

Asia Pacific has emerged as a potentially lucrative market in the global virtual production market landscape. The sizable rise in opportunities can be ascribed to the trend of rapid rate of adoption of new software and technologies in filmmaking, notably in China, India, and South Korea.

North America has offered hotbed of opportunities to players in the global virtual production market. Key factors accelerating the expansion of avenues have been advancements in the game-engine technology. Furthermore, presence of many established production houses in the U.S. who revel in vast experience in virtual production technologies has helped spurred the revenue generation in the North America virtual production market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Virtual Production Market