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The need for aggregation of distributed electricity has created increased demand within the global virtual power plant market. Presence of a seamless industry for controlling power distribution units and systems has played an integral role in market maturity. Sale of power in the electricity market also necessitates the development of cloud-based virtual power plant market. Multiple sources of power exist across a regional territory, and there is a need to record the capacity of each of these units. The ability of virtual power plant to integrate multiple power sources has created fresh opportunities for growth within the market. Moreover, relevance of flexible power load has brought virtual power plants under the spotlight of attention.

  • The power industry has emerged as the torchbearer of growth across local and national territories. Need for power distribution has led to the induction of improved systems across the industry. Henceforth, the total volume of revenues within the global virtual power plant market is slated to increase in the years to follow. The need for increased flexibility and efficiency across the power sector shall usher an era of growth within the global virtual power plant market. There is humongous demand for power across the residential, commercial, and industrial sectors. This factor has played a pivotal role in induction of virtual power plants across several regions.
  • Australia, Europe, and the United States are amongst the most prominent integrators of virtual power plants. These regions have shown immense dexterity in developing virtual power plants that can collate electricity. Furthermore, presence of a sophisticated power industry across these regions has helped in driving sales. The vendors in the virtual power plant market are focusing on capturing new territories. This trend shall help in driving sales across the global virtual power plant market, and could improve the performance index of the overall market.

Virtual Power Plant (VPP) refers to a cluster of small-scale generators, such as combined heat and power (CHP) units, biogas plants, and backup generator sets, which collectively act akin to a single large power plant.

A virtual power plant does not physically exist. It is the pool of distributed energy resources that acts as a single large facility using sophisticated software to operate them as a group. Every single generator that belongs to the VPP needs a gateway to communicate with the remote control software managing the whole network.

In the VPP model, an energy aggregator gathers a portfolio of smaller generators, and operates them as a unified and flexible resource on the energy market or sells their power as system reserve. The objective of a virtual power plant is to let go the load on the grid by smartly distributing the power generated by the individual units during periods of peak load. Additionally, the combined power generation and power consumption of the networked units in the virtual power plant is traded on the energy exchange. The power traders within a virtual power plant are able to use real time data to enhance forecasting and trading of renewable energies. As a result, virtual power plants gradually take over the role of traditional power plants – selling their output on wholesale markets and assuming responsibility for a balanced grid.

Currently, the global energy market is in the midst of a paradigm shift, from a model dominated by large centralized power plants owned by big utilities to a mixed bag of distributed energy generation facilities and smaller residential, commercial, and industrial power generation systems — many of which use renewable resources.

The Increase in smaller power plant installations, are benefitting from new technological developments and business models are declining the economies of the scale. When all power is generated by renewable energy sources, thus would need to produce the electricity demand adapt to the wind and solar power supply. In virtual power plants, clients let their unused assets such as data center or base station reserve power to be used to balance the grid while they are not needed for business use. 

VPPs are designed to maximize owners’ profits, while also balancing the grid. The virtual power plant forms a reserve that can be sold to a local transmission system operator during the off-peak electricity demand when additional output is needed to ensure electricity system functionality.

The VPP market can be further classified based on technology, which includes demand response, distributed generation, and mixed asset. Based on end-use, the market can be segregated into industrial, commercial, and residential. In terms of geography, the VPP market can be divided into North America, Europe, Asia Pacific, Latina America and Middle East & Africa.

The virtual power plant ecosystem comprises power and automation technology companies such as ABB Ltd., Siemens AG, Schneider Electric SE, and General Electric. Furthermore, major players operate as demand response aggregators such as EnerNOC, Inc., Comverge, Inc., Limejump, and Flexitricity.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Virtual Power Plant Market

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