Vinyl Labels: Market Significance
Labels is usually a piece of plastic, paper, fabric, or alike entity applied on a product thus providing broad information about the packaged product. Over the course of time, labels are likely to play decisive role on customers buying decisions and thus have a high impact in product promotion.
When faced to choose as what material is best for labeling requirements, the choices you may face include vinyl. Vinyl (also known as PVC) servers as one of the most cost effective materials for manufacturing labels and indeed a good choice when looking for a durable labeling solutions. Vinyl label/tag/stickers forms to be a tough waterproofing tagging product that displays company/institutional logo seamless in almost every circumstances. Vinyl labels are anticipated to serve this purpose, which in turn is expected boost the growth of global labels market.
One major factor that largely influence the growth of vinyl labels market is its easy application on the curved surfaces due to its high level of flexibility. Moreover, vinyl labels are specially designed to withstand very harsh chemicals as well as environmental conditions, both indoors and outdoors.
Vinyl labels have thus emerged as an alternative to traditional polyester as well as paper-based labels owing to its scratch resistant & hard wearing nature resulting in minimized wear & tear ratio.
In terms of printing, vinyl labels are usually printed on big sheet/rolls at printing press with support of screen, flexographic and digital printing and are further can be cut into custom shapes, sizes, and thicknesses to meet the customer needs. Vinyl labels are most prevalent in the consumer durables and automobile industry.
Global Vinyl labels Market: Segmentation
The global vinyl labels market has been segmented as follows –
On the basis of printing technique, the global vinyl labels market has been segmented as –
- Digital printing
- Flexographic printing
- Screen printing
- Gravure printing
On the basis of substrate used for label application, the global vinyl labels market has been segmented as follows –
On the basis of end use industry, the global vinyl labels market has been segmented as –
- Automobile industry
- Consumer Durables & Electronics Goods (CDEG)
- Pharmaceutical & Medical equipment
- Food & Beverages
- Cosmetic & Personal care
- Other Industrial packaging
Global Vinyl Labels Market: Key Players
Some key players that currently operate in vinyl labels market across the globe are Avery Dennison Corp., 3M Company, CCL Industries, Inc., Lintec Corp., Flexi Labels., Uline., Vinyl Revolution Limited., Avery Products Pty Ltd., UPM Raflatac., Keen Print Ltd., Bemis Company, Inc., Roemer Industries, Inc., WS Packaging Group, Inc., Herma Gmbh., Fuji Seal International, Inc., Brady Worldwide, Inc. and many more.
Exhibit 2: Global Labels Market: Company Share Analysis
Key developments & Trends
The established market players that currently operate in the labels market are out to acquire or collaborate with local/regional players in order to expand its market presence and gain significant market share.
- In September 2017, Bemis announced plans to acquire Evadix Labels and Evadix MPI from Evadix
- In 2016, Lintec announced plans to acquire UK Lintec Graphic Films Limited
- In 2011, the company Fuji Seal International, Inc. acquired Pago Holding AG, which supplies labels and labelling systems.
The road ahead
Over the years, growing automobile industries coupled with an increase in the usage of consumer durables is projected to the growth of the vinyl labels market in emerging economies over the forecast period. The market has also seen continuous shift in customer’s buying preferences with growing inclination towards glossy & appealing labels/tags. However, drawbacks which include requirement of additional
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