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Vinyl Acetate Monomer Market: Snapshot

Vinyl acetate monomer (VAM) is an organic compound. It is a colorless liquid, which is precursor to polyvinyl acetate. Increased use of these compounds in the production of emulsions and adhesives is driving the growth of the global vinyl acetate monomer market. Besides, VAM copolymers are increasingly used in paints and coatings industry. As a result, the global vinyl acetate monomer market is witnessing rising demand.

The global vinyl acetate monomer market is projected to showcase upward graph of sales in the upcoming years. Key factor supporting this projection is increased use of vinyl acetate monomer in a gamut of applications. Food and beverages, construction, furniture, and automotives are some of the key industries propelling the global vinyl acetate monomer market.

Vendors are chasing diverse strategies to expand their footprint in the global vinyl acetate monomer market. Some of the key tactics gaining popularity among the key market players are partnerships, collaborations, and expansion of product portfolios. Many vendors are increasing efforts to enhance the quality of products they offer. All these activities signify the potential for the growth of the global vinyl acetate monomer market in the forthcoming years.

Ethylene-vinyl alcohol is increasingly used in the food-packaging sector. In recent period, the food packaging industry is witnessing remarkable development on a worldwide level. This factor is projected to support the growth of the global vinyl acetate monomer (VAM) market in the upcoming period.

However, some factors are hindering the growth of the global vinyl acetate monomer market. Unstable price of raw materials is one of the key reasons making the market growth sluggish to some extent. Besides, major players in the market for vinyl acetate monomer need to focus on the incorporation of advanced technology during their production activities in the upcoming period.

Global Vinyl Acetate Monomer (VAM) Market: Snapshot

Owing to the increasing requirement for ethylene-vinyl acetate in both energy industry and packaging segments, the market for vinyl acetate monomer (VAM) is high in demand. VAM is one of the important polymers that is used for the manufacturing of emulsions and adhesives. Coating and Paints industry demand for VAM and this increases the requirement in the global market.  There is also an increase in demand for ethylene-vinyl alcohol and ethylene-vinyl acetate from the food packaging and solar PV cells industries which is likely to boost the growth of the VAM market over the forecast period.

There may be a few factors that may restrain the market for VAM. Due to over production, limited technology, and high volatility of raw material process in the market, the growth of vinyl acetate monomer may face challenges in the years to come. However, the growing requirement for adhesives and paints for construction and furniture making is likely to boost the growth of the vinyl acetate monomer market.

The global vinyl acetate monomer market is presumed to be worth a US$9.26 bn by the end of 2019. It is also expected to showcase a vigorous CAGR in the forecast period.

Ethylene-Vinyl Alcohol Generating More Revenue Owing to Food Packaging Industry

Based on segmentation by application, the important classifications of vinyl acetate monomer market are Ethylene-vinyl alcohol (EVOH), Polyvinyl alcohol (PVOH), Ethylene-vinyl acetate (EVA), and Polyvinyl acetate (PVAc). Out of these, the requirement of Ethylene-vinyl alcohol (EVOH) is anticipated to witness a remarkable growth in food packaging. This adds to an unprecedented growth in the food and beverage industry and is likely to showcase greater opportunities in the years to come.

Apart from EVOH, Ethylene-vinyl acetate (EVA) is used in photovoltaic cells as a film. Solar panels are employed by typical photovoltaic systems, generating electrical power. Solar energy being an important source also rises in applications globally and this is also predicted to stimulate the rise in market.

With further applications in textile and packaging industries, PVOH is used for producing films and resins and PVA for the production of copolymer in adhesive industry. Vinyl acetate monomer market is estimated to hold its market revenue to 7% CAGR. polyvinyl acetate and polyvinyl alcohol are also used in the paper industry along with paint and adhesive industries.

Asia Pacific Contributing Larger Share to Dominate VAM Market Due to Industrial Growth

The global vinyl acetate monomer market is studied on the basis of key geographies North America, Asia Pacific, Europe and the Rest of the World. Due to briskly emerging economies, countries like China, India and Japan are contributing significantly to the economy. Asia Pacific is likely to hold roughly half of the total market share in the past years and is estimated to continue this same trend on account of the expanding industrial growth in the region. Europe is also anticipated to become a remarkable importer as of vinyl acetate monomer.

Some of the key players in the global vinyl acetate monomer market are LyondellBasell, Celanese Corporation, The Dow Chemical Company, Sinopec, and Dairen Chemical Corporation.

The report covers forecast and analysis for the vinyl acetate monomer market on a global and regional level. The study provides the historical data of 2013 along with forecast for 2014 to 2020 based on volumes (Kilo Tons) and revenue (USD Million). The study includes drivers and restraints for the vinyl acetate monomer market along with their impact on demand during the forecast period. Additionally, the report includes an analysis of opportunities available in the vinyl acetate monomer (VAM) market on the global and regional level. The drivers, restraints and opportunities mentioned in the report are justified with the help of quantitative and qualitative data which is verified by primary and secondary resources.
We have included a detailed value chain analysis in order to provide a comprehensive view of the vinyl acetate monomer market to the users of the report. Value chain analysis will provide details such as integration in the market, distribution channels, applications and end-users for the market. An analysis of Porter’s Five Forces model for the vinyl acetate monomer market has also been included to help understand the competitive landscape of the market. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, compounded annual growth rate (CAGR), general attractiveness and company market share. The report includes company market share analysis which helps to understand business strategies of the major manufacturers in the market.
The study provides a decisive view of the vinyl acetate monomer market by segmenting it in terms of applications. All application segments have been analyzed based on present and future trends, and the CAGR for the market has been estimated between 2014 and 2020. Regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific and Rest of the World (RoW). The report also includes demand for individual applications across all the regions.
The report covers a detailed competitive outlook including market share and company profiles of key participants operating in the global market. Key players profiled in the report include Celanese Corporation, Dairen Chemical Corporation, LyondellBasell Industries, The Dow Chemical Company, China Petroleum & Chemical Corporation (Sinopec Corp.), Saudi International Petrochemical Company (Sipchem), Japan VAM & POVAL Co. Ltd., Ningxia Yinglite Chemical Co., Ltd., Kuraray Co. Ltd. and Wacker Chemie AG. Company profiles include attributes such as company overview, product portfolio, financial overview, business strategy, SWOT analysis and recent developments related to the market. 
Inflation is not a part of pricing in this report. Prices of vinyl acetate monomer and its copolymers vary in each region; hence, a similar volume to revenue ratio does not follow for each individual region. The same price for each application has been taken into account while estimating and forecasting market revenue on the global basis. Regional average price has been considered while breaking down this market by application segment in each region. We use models and estimates in order to produce comprehensive data sets when there is no hard data available. We have used the bottom up approach to arrive at the global market considering individual application segments and integrating them to arrive at the global market. The applications have been further bifurcated using top down approach to derive the regional product market consumption.
For the research report, we conducted in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represented the bulk of research efforts, supplemented by an extensive secondary research. We reviewed key players’ product literature, annual reports, press releases and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade, technical writing, internet sources, and statistical data from government websites, trade associations and agencies. This has proven to be the most reliable, effective and successful approach for obtaining precise market data, capturing industry participants’ insights and recognizing business opportunities.
The market has been segmented as below:
Vinyl Acetate Monomer (VAM) Market - Application Analysis
  • Polyvinyl acetate (PVA)
  • Polyvinyl alcohol (PVOH)
  • Ethylene-vinyl acetate (EVA)
  • Ethylene-vinyl acetate (EVOH)
  • Others (Including vinyl acetate ethylene, etc.)
Vinyl Acetate Monomer (VAM) Market - Regional Analysis
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

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Vinyl Acetate Monomer Market

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