Global Vinyl Acetate Market: Snapshot

The global market for vinyl acetate is prognosticated to undergo a healthy rise, owing to its multitude of applications in a variety of industries such as automotive, construction, furniture, paints & coatings and packaging. The vinyl acetate monomer (VAM) is largely used as a catalyst during the production of various homopolymers and copolymers, such as polyvinyl alcohol, ethylene-vinyl acetate, and polyvinyl acetate among others. It is a primary component used in the manufacture of coatings, paints, emulsions and adhesives.  The growing demand for furniture and construction, along with paints and adhesives, is expected to play a significant role in uplifting the market.

The demand of ethylene vinyl alcohol copolymer (EVOH) in food packaging is witnessing a phenomenal growth due to the unprecedented boost to the food and beverages industry. Over the forecast period, this segment is likely to showcase greater market opportunities. Photovoltaic cells require the use of ethyl vinyl acetate (EVA) as a film. Solar energy as a source is also rising in applications globally, and this factor is also predicted to act as an impetus to market rise.

The worldwide vinyl acetate market is foretold to reach an estimated valuation of US$9.26 bn by the end of the 2019, and is expected to showcase a vigorous CAGR.

Ethylene-Vinyl Alcohol to Emerge As a Lucrative Segment Due to Industry Demand

The international market for vinyl acetate monomer is classified on the basis of application into polyvinyl alcohol (PVOH), polyvinyl acetate (PVA), ethylene-vinyl acetate (EVA), vinyl acetate ethylene (VAE), and ethylene-vinyl alcohol (EVOH). PVA held the dominant market share over the past years, owing to it being a significant copolymer used in the adhesives industry. PVOH, used in production of resins and films, finds itself being a significant segment as well, with further applications in textile and packaging industries. Holding about 7% share in market revenue, VAE is a substantial segment of the industry.

The contemporary avenues come to light on account of the food and beverage industry, such as food packaging requirements, is expected to augur well for the vinyl acetate monomer market. The surging demand of packaging, distribution and disposal of food and beverages is necessitating the application of EVOH in the food industry. This factor is predicted to be pivotal in contributing to the rise of the vinyl acetate market. The segment is prognosticated to exhibit a steady CAGR over the forecast period. Also, applications such as polyvinyl butyral and VAE are expected to contribute towards market revenue as well.

The global market is anticipated to face some challenges over the forecast duration. The volatility of the costs of raw materials is a significant determinant of the industry. The sudden rise or fall of prices could seriously hinder the global vinyl acetate monomer market. The regulations placed on the chemical industry, and strict environmental regulations may also add to hindrance faced by the market. However, the flourishing demand of industrial applications of the vinyl acetate monomer, on account of construction, packaging and furniture is likely to boost the chances of market growth, well enough to overcome the restraints that may be faced.

Asia Pacific to Lead Geographically on Account of Industrial Growth

On the basis of geography, the international vinyl acetate monomer market may be divided into Asia Pacific, North America, Europe, and Rest of the World. Among these, Asia Pacific, held roughly half of the total market share in the past couple of years. The trend is anticipated to continue, on account of the burgeoning industrial growth of the region. Countries such as India, China and Japan are the significant contributors of the market revenue, due to briskly emerging economies. Europe is expected to become a significant importer of vinyl acetate monomer, along with being the next biggest market share holder.

The Dow Chemical Company, Dairen Chemical Corporation, Celanese Corporation, Sinopec and LyondellBasell are some of the leading names of the vinyl acetate monomer market worldwide.

The report covers forecast and analysis for the vinyl acetate monomer market on a global and regional level. The study provides the historical data of 2013 along with forecast for 2014 to 2020 based on volumes (Kilo Tons) and revenue (USD Million). The study includes drivers and restraints for the vinyl acetate monomer market along with their impact on demand during the forecast period. Additionally, the report includes an analysis of opportunities available in the vinyl acetate monomer (VAM) market on the global and regional level. The drivers, restraints and opportunities mentioned in the report are justified with the help of quantitative and qualitative data which is verified by primary and secondary resources.
We have included a detailed value chain analysis in order to provide a comprehensive view of the vinyl acetate monomer market to the users of the report. Value chain analysis will provide details such as integration in the market, distribution channels, applications and end-users for the market. An analysis of Porter’s Five Forces model for the vinyl acetate monomer market has also been included to help understand the competitive landscape of the market. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, compounded annual growth rate (CAGR), general attractiveness and company market share. The report includes company market share analysis which helps to understand business strategies of the major manufacturers in the market.
The study provides a decisive view of the vinyl acetate monomer market by segmenting it in terms of applications. All application segments have been analyzed based on present and future trends, and the CAGR for the market has been estimated between 2014 and 2020. Regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific and Rest of the World (RoW). The report also includes demand for individual applications across all the regions.
The report covers a detailed competitive outlook including market share and company profiles of key participants operating in the global market. Key players profiled in the report include Celanese Corporation, Dairen Chemical Corporation, LyondellBasell Industries, The Dow Chemical Company, China Petroleum & Chemical Corporation (Sinopec Corp.), Saudi International Petrochemical Company (Sipchem), Japan VAM & POVAL Co. Ltd., Ningxia Yinglite Chemical Co., Ltd., Kuraray Co. Ltd. and Wacker Chemie AG. Company profiles include attributes such as company overview, product portfolio, financial overview, business strategy, SWOT analysis and recent developments related to the market. 
Inflation is not a part of pricing in this report. Prices of vinyl acetate monomer and its copolymers vary in each region; hence, a similar volume to revenue ratio does not follow for each individual region. The same price for each application has been taken into account while estimating and forecasting market revenue on the global basis. Regional average price has been considered while breaking down this market by application segment in each region. We use models and estimates in order to produce comprehensive data sets when there is no hard data available. We have used the bottom up approach to arrive at the global market considering individual application segments and integrating them to arrive at the global market. The applications have been further bifurcated using top down approach to derive the regional product market consumption.
For the research report, we conducted in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represented the bulk of research efforts, supplemented by an extensive secondary research. We reviewed key players’ product literature, annual reports, press releases and relevant documents for competitive analysis and market understanding. Secondary research also includes a search of recent trade, technical writing, internet sources, and statistical data from government websites, trade associations and agencies. This has proven to be the most reliable, effective and successful approach for obtaining precise market data, capturing industry participants’ insights and recognizing business opportunities.
The market has been segmented as below:
Vinyl Acetate Monomer (VAM) Market - Application Analysis
  • Polyvinyl acetate (PVA)
  • Polyvinyl alcohol (PVOH)
  • Ethylene-vinyl acetate (EVA)
  • Ethylene-vinyl acetate (EVOH)
  • Others (Including vinyl acetate ethylene, etc.)
Vinyl Acetate Monomer (VAM) Market - Regional Analysis
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World