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Vinyl acetate-ethylene (VAE) is a copolymer of ethylene and vinyl acetate. Vinyl acetate-ethylene appears to be a dispersion due to the variation in the densities of the products. The product is also available in a powder form, which is used as a construction adhesive. The product offers unique moisture resistance, flexibility, and improved tack and adhesion in low temperature and wet conditions, due to which it is employed in packaging adhesives and laminating. Vinyl acetate homopolymers are hard and polar, while ethylene forms polymers that are soft and hydrophobic. Consequently, the ethylene acts as an internal flexibilizer for the hard vinyl acetate component of the copolymer. Therefore, VAEs do not require an external plasticizer.

Based upon application type, the vinyl acetate-ethylene dispersions market can be segmented into paints & coatings, packaging, construction, textiles, paper, and others. Under paints & coatings segment, VAE is utilized due to its advantages such as low-VOC emission & low-odor, gloss & blocking behavior, easy applicability, and no plasticizers or additional solvents needed. The paints & coatings segment holds a major share of the vinyl acetate-ethylene dispersions market. Demand for vinyl acetate-ethylene dispersions is anticipated to increase across the regions, as the demand for architectural coatings is projected to rise across the globe. Expansion of the building & construction industry along with the rise in population in developing nations is anticipated to lead to the increase in demand for vinyl acetate-ethylene dispersions. Vinyl acetate-ethylene dispersion is used as an adhesive in most end-use industries. The product provides broad adhesion and heat-resistance range, bonding to a wide range of different substrates, fast setting & wet tack, and reliable & clean machinability. These properties of VAE dispersion provides benefits and increased applications across various domains.

As per the rising demand of architectural coatings and other applications in Asia Pacific region, it Asia Pacific is projected to hold a major share of vinyl acetate-ethylene dispersions market across the globe due to the rise in demand for VAE dispersions in architectural coatings and other applications. Rise in population, increase in number of industries, rise in net income of people in developing nations in the region are likely to boost the market in Asia Pacific region. North America held the next major share of vinyl acetate-ethylene dispersions across the globe, followed by Europe. In North America, expanding overall economy but tighter housing market due to low inflation, rising consumer confidence, personal income, and construction spending is anticipated to propel the economy forward. The U.S. economy is currently emerging from a period of considerable turmoil; however, it is still prominent and important in the world. Middle East & Africa and Latin America account for lesser share in the market; however, the share of the regions is projected to rise at an average CAGR during the forecast period.

Key manufacturers operating in the vinyl acetate-ethylene dispersions market are Celanese Corporation, Wacker Chemie AG, Air Products and Chemicals Inc. and AkzoNobel.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vinyl Acetate Ethylene Dispersions Market

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