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Video as a Service: Introduction

  • Video as a Service (VaaS) is the delivery of point-to-point and multiparty video conferencing capabilities over IP network and servers, which are managed by service providers. Video as a Service is a process through which an organization or individual can view live video coverage in a specified location.
  • Beside it, Video as a Service falls under Software as a Service (SaaS), and so is also known as Video Conferencing as a Service (VCaaS) which provides the infrastructure needed for linked communications between all the endpoints.
  • Furthermore, Video as a Service can enhance workplace flexibility in remote work platforms, by connecting members of a team among themselves, for developing video-based applications such as live streaming platforms, video chat tools, and video hosting sites.
video as a service market size and forecast

Global Video as a Service Market: Dynamics

Global Video as a Service Market: Key Drivers

  • Growing acceptance of 3D video conferencing among organizations is expected to enhance the growth of the Video as a Service market.
  • Increasing adoption of browser-based video conferencing using Web real-time communication (WebRTC) and rise in focus on mobile video conferencing is expected to fuel the growth of the Video as a Service market.
  • Increase in demand for cloud-based Video as a Service platform among enterprises is expected to boost the growth of the market during the forecast period.
  • Rising penetration of the internet across developed and developing countries is a major factor which is likely to drive the growth of the Video as a Service market.
  • Growth of the cloud-based systems market is expected to trigger the growth of the Video as a Service market.
  • Rise of 5G technology by using artificial intelligence and machine learning capabilities is projected to create new opportunities for the Video as a Service market during the forecast period 2021- 2031.

Global Video as a Service Market: Restraints

  • Growing concerns regarding data security and privacy and poor internet connectivity are the major factors which can hamper the growth of the Video as a Service market over the forecast period.

Impact of COVID-19 on the Global Video as a Service Market

The COVID-19 outbreak has been a major challenge for the post-pandemic business environment. Governments of different countries across the world have imposed lockdowns to curb the spread of the disease. Hence, people are adopting Video as a Service to confine themselves at home for a prolonged period. This could have a positive impact on video streaming services' viewership and engagement. In addition, organizations are adopting Video as a Service during the pandemic outbreak, due to remote work platforms for online video conferencing. Video as a Service is extensively used by organizations across both developed and developing countries during the pandemic outbreak to expand digital operations by eliminating manual processes. This in turn is likely to enhance the growth of the Video as a Service market during the COVID-19 outbreak.

North America to Hold a Major Share of the Global Video as a Service Market

  • In terms of region, the global Video as a Xervice market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America dominated the global Video as a Service market in 2020. The U.S. is the key market in the region due to the increasing adoption of Video as a Service by companies, for collaboration and communication in real- time. Additionally, presence of well-established players who offer Video as a Service is expected to boost the market in the North American region.
  • The Video as a Service market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to increasing initiatives by the governments of China, Japan, Singapore, Australia, and India, to promote digital experiences to customers, and to meet the needs of consumers by adopting cloud Video as a Service platforms.
video as a service market outlook by region

Global Video as a Service Market: Competition Landscape

Several local, regional, and global players are active in the Video as a Service market with a strong presence. Hence, the market is fragmented in nature. Rapid technological advancements have created significant opportunities in the global Video as a Service market. Market players are increasingly focusing on collaboration, mergers, and acquisition activities with technology partners to develop innovative and advanced solutions to improve their offerings and market reach.

Key Players Operating in the Global Video as a Service Market Include:

  • Adobe Inc.
  • Amazon Web Services Inc.
  • Avaya
  • Cisco Systems, Inc.
  • Dolby
  • Google LLC
  • Kaltura, Inc.
  • Lifesize Inc.
  • Microsoft Corporation
  • Polycom, Inc.
  • RingCentral, Inc.
  • Vonage
  • Wistia, Inc.
  • Zoho Corporation
  • Zoom Video Communications, Inc.
video as a service market size by competition landscape

Global Video as a Service Market: Research Scope

Global Video as a Service Market, by Deployment

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Global Video as a Service Market, by Application

  • Corporate Communications
  • Training and Development
  • Marketing and Client Engagement

Global Video as a Service Market, by End-user

  • BFSI
  • Government
  • IT & Telecommunications
  • Healthcare
  • Media & Entertainment
  • Manufacturing
  • Retail & Consumer Goods
  • Education
  • Others

Global Video as a Service Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Video As A Service Market

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