Vestibular and visual systems are interconnected to the eye muscles and neck, enabling the maintenance of balance. Head movements or stimulation of the inner ear sends signals to the nervous system that in turn controls the movements of the eye muscles. This system for a reflex pathway is known as the vestibulo-ocular reflex (VOR). Vestibular tests include a number of tests that help determine the dysfunctioning or diseases associated with the vestibular portion of the inner ear. These tests are performed to determine whether the dizziness and other neurological diseases in humans are caused by the brain, or due to medical disorders such as low blood pressure, or other psychological disorders such as anxiety. Vestibular tests include fistula test, rotational chair test, vestibular evoked myogenic potential (VEMP), computerized dynamic posturography (CDP), and electronystagmography. These tests monitor the eyes and study their normal and abnormal movements upon the stimulation of the vestibular system.
Electronystagmography tests are the most common group of tests used on people afflicted with vertigo, dizziness, and imbalance. Rotation chair tests can be further divided into computerized rotary chair, and auto head rotation, among others. These tests study the functioning of the balance organs. VEMP test evaluates the functioning of the saccule and the inner vestibular nerve. CDP tests examine the postural stability. Additionally, hearing tests such as pure-tone audiometry, speech audiometry tests, tympanometry, acoustic-reflex test, otoacoustic emissions, auditory brainstem response test, and electrocochleography, are also performed. An increasing number of vestibular diseases, their growing prevalence, focus on the development of newer tests, and the rising awareness among people, among others, contribute to the growth of the global vestibular testing systems market. However, lack of reimbursement, higher costs of these tests, and low disposable income among the people in developing regions, might hamper the growth of the market during the forecast period.
The global vestibular testing systems market can be segmented based on product type, end-user, and region. In terms of product type, the market can be categorized into rotary chairs, videonystagmography system, frenzel goggles, electronystagmography systems, head-impulse testing systems, and others. Based on end-user, the market can be segmented into hospitals, clinics, ENT centers, and others. The ENT centers are anticipated to dominate the market in the forecast period. This segment growth can be attributed to patient demand for specialist treatments.
Geographically, the global vestibular testing systems market can be segmented into five regions namely, North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America dominated the market in 2016 in terms of revenue and is anticipated to continue this trend during the forecast period. This growth can be attributed to well-established healthcare infrastructure in the region, rising prevalence of vestibular disorders, growing awareness among the people, and other factors. Europe is anticipated to be the second largest region in terms of revenue. The slow growth of this region can be attributed to its sluggish economic recovery. Asia Pacific is anticipated to expand at a significantly high CAGR during the forecast period. The regional growth can be attributed to the rising patient pool and government initiatives to enhance healthcare facilities in India and China.
The leading players in the vestibular testing systems market include Balanceback, BeOn Solutions, BioMed Jena GmbH, Instrumentation DIFRA, Ecleris S.R.L., MEDI-CARE SOLUTIONS srl, Faromed, GAES MÉDICA, Interacoustics, Micromedical Technologies, Nagashima Medical Instruments Co. Ltd., Natus Medical Incorporated, Neuro Kinetics, Inc., Otometrics A/S, and Synapsys SA.
This upcoming business intelligence report is intended to be a one-stop market research solution to guide organizations in taking timely and effective decisions for their business growth. The ongoing study is the culmination of our deep expertise on data science methods, combined with an unparalleled understanding of the external environment and analysis of the industries. Each of the reports by TMR aims at offering a detailed scrutiny of the value chain of our current and prospective customers, takes them from identifying value propositions, and subsequently assist their business executives to implement right strategies to create customer value. We believe that creating and sustaining the customer value is the key pivot on which business executives can create profits for their organizations and increase the market shares, continuously and with sustainability.
Each of our touchpoints through which we engage with the organization/enterprise during the primary research enables us to understand the internal environment it operates in and the ways in which the external environment influences its growth.
Always Evolving with Competition
Excellence is built into the DNA of TMR, and all our teams work collaboratively and committedly toward achieving that in whatever they do. From the very first interaction our teams of research analysts have with any interested market participant to the final preparation processes in each of our reports reflects a rigorous understanding of the dynamic industry environment that businesses operate in.
We relentlessly work to be a differentiator in whatever we do in the current era of hypercompetitive global environment. The result of our unceasing focus on excellence is reflected clearly in the insights and guidance we offer to our customers in order to empower them to create brand equity. Our simple yet very powerful underpinning for navigating the competition is to always keep evolving with changing business environments. Our close-kinit team of research analysts not only believe in this simple philosophy but also implement the same.
Constantly Innovating Our Research Methodologies and Models
We do not limit with any specific market research tool or one standard approach for obtaining or analyzing data. Undoubtedly, our report making process is ever-evolving to meet the customer needs and demands supported broadly by a vast knowledge of data science methods that we combine with business acumen our teams have built upon for several years. Evidently, our primary and secondary research data about customers and consumers have shown that we can go to any lengths to obtain them. This is followed by applying next-gen automation tools integrated with human judgement to clear the clutter, ascertain the most relevant and recent qualitative and quantitative insights, and package them in digestible chunks in our reports for our customers.
We Take Pride in No-One-Size-Fits-All Approach
Over the past several years, we have been conducting market intelligence studies across all industries for all types of organizations — big and small, profit and not-for-profit, and Fortune 500 and Unicorns, as we believe that a sound decision making must be based on no-one-size-fits-all approach. Without doubt, each of the organizations regardless of the industry they are in are affected differently by changes in political, economic, socio-culture, legal, ecological, and legal environments. The research models and the value chain analysis process that our analysts employ for conducting the study uphold this approach.
We look at myriad components of internal and external business environment affecting the growth strategies of organizations. Some of the broader aspects that we focus on are:
- Our team of Analysts and Support Teams always strive to see the bigger picture in life cycle stages of any industry
- The Teams focus on obtaining valuable insights into different models of competitive advantage while making an internal environment analysis
- They keep on modifying the value chain analysis processes of organizations to understand on how customer value is created
Some areas of assessing market dynamics that are used in the research models and methodologies adopted by our analysts can be summarized as:
- Corporate and business strategies underlying new brand positioning strategies
- Mapping for strategic planning for business units
- Various metrics for business portfolio analysis, including BCG matrix
- Value chain analysis
These will help create and sustain competitive advantage for our prospects and current customers.
Key focus areas and agenda that underpin and catalyze our primary and secondary research initiatives and endeavors are:
- What are some of the core competencies and distinctive competencies of new entrants and established players in the industry we are analyzing?
- What are some of the branding opportunities that are emerging at a rapid pace?
- What are the major competitive forces and elements of external environment shaping the industry life cycle stages of most organizations?
- Why some competitive strategies are popular than others among leaders in a certain market?
- What customer-based brand equity strategies companies have leveraged in a certain industry or set of related industries in a sector?
- What are some of the key pricing strategies that companies in an industry are implementing for marketing their products internationally?
- Identifying whether market-push or market-pull strategies are more relevant to a certain product or a service?
Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.