Vestibular and visual systems are interconnected to the eye muscles and neck, enabling the maintenance of balance. Head movements or stimulation of the inner ear sends signals to the nervous system that in turn controls the movements of the eye muscles. This system for a reflex pathway is known as the vestibulo-ocular reflex (VOR). Vestibular tests include a number of tests that help determine the dysfunctioning or diseases associated with the vestibular portion of the inner ear. These tests are performed to determine whether the dizziness and other neurological diseases in humans are caused by the brain, or due to medical disorders such as low blood pressure, or other psychological disorders such as anxiety. Vestibular tests include fistula test, rotational chair test, vestibular evoked myogenic potential (VEMP), computerized dynamic posturography (CDP), and electronystagmography. These tests monitor the eyes and study their normal and abnormal movements upon the stimulation of the vestibular system.

Electronystagmography tests are the most common group of tests used on people afflicted with vertigo, dizziness, and imbalance. Rotation chair tests can be further divided into computerized rotary chair, and auto head rotation, among others. These tests study the functioning of the balance organs. VEMP test evaluates the functioning of the saccule and the inner vestibular nerve. CDP tests examine the postural stability. Additionally, hearing tests such as pure-tone audiometry, speech audiometry tests, tympanometry, acoustic-reflex test, otoacoustic emissions, auditory brainstem response test, and electrocochleography, are also performed. An increasing number of vestibular diseases, their growing prevalence, focus on the development of newer tests, and the rising awareness among people, among others, contribute to the growth of the global vestibular testing systems market. However, lack of reimbursement, higher costs of these tests, and low disposable income among the people in developing regions, might hamper the growth of the market during the forecast period.

The global vestibular testing systems market can be segmented based on product type, end-user, and region. In terms of product type, the market can be categorized into rotary chairs, videonystagmography system, frenzel goggles, electronystagmography systems, head-impulse testing systems, and others. Based on end-user, the market can be segmented into hospitals, clinics, ENT centers, and others. The ENT centers are anticipated to dominate the market in the forecast period. This segment growth can be attributed to patient demand for specialist treatments.

Geographically, the global vestibular testing systems market can be segmented into five regions namely, North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America dominated the market in 2016 in terms of revenue and is anticipated to continue this trend during the forecast period. This growth can be attributed to well-established healthcare infrastructure in the region, rising prevalence of vestibular disorders, growing awareness among the people, and other factors. Europe is anticipated to be the second largest region in terms of revenue. The slow growth of this region can be attributed to its sluggish economic recovery. Asia Pacific is anticipated to expand at a significantly high CAGR during the forecast period. The regional growth can be attributed to the rising patient pool and government initiatives to enhance healthcare facilities in India and China.

The leading players in the vestibular testing systems market include Balanceback, BeOn Solutions, BioMed Jena GmbH, Instrumentation DIFRA, Ecleris S.R.L., MEDI-CARE SOLUTIONS srl, Faromed, GAES MÉDICA, Interacoustics, Micromedical Technologies, Nagashima Medical Instruments Co. Ltd., Natus Medical Incorporated, Neuro Kinetics, Inc., Otometrics A/S, and Synapsys SA.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vestibular Testing Systems Market

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