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Market Introduction:

Owing to changing lifestyles and increasing consciousness among consumers regarding what they consume, manufacturers have started to innovate the water products such as flavored water, functional water, water with added minerals, spring water, sparkling water, vertical water etc. Individuals are also increasingly preferring these innovative products. Vertical water is extracted directly from the sap of trees such as maple tree, birch tree, bamboo tree etc. These waters are natural sap which is extracted directly from the trees during spring season, and are considered healthy as it contains phytonutrients, electrolytes and multiple minerals. These waters were exclusively used as a base in fermenting beer in western countries in ancient times. Owing to its health benefits, the demand for vertical water is increasing especially in North America and Europe market. Maple water, a type of vertical water is also used in preparation of maple syrup which is exclusively used in food industry.

Increasing health consciousness among individuals and benefits of vertical water is expected to drive the sales of vertical water market over the forecast period. The vertical water market is expected to witness significant growth over the forecast period, owing to increasing awareness among consumers across the globe.

Vertical Water Market: Segmentation

Vertical water market is segmented on the basis of nature, product type, sales channel and region.

On the basis of nature, vertical water market is segmented into organic and conventional. Organic segment of vertical water market is expected to witness relatively high growth over the forecast period, as it is assumed that organic products are more healthful as compared to conventional food products.

Vertical Water market is further segmented on the basis of product type into birch water, maple water, bamboo water, and others. Bamboo water is the most niche segment of vertical waters and is expected to increase with significant value CAGR over the forecast period.

Vertical Water market is further segmented on the basis of sales channel into modern trade, convenience stores, specialty outlets, modern grocery stores, online retailing and other retailing formats. Modern trade segment is expected to exhibit relatively high value CAGR over the forecast period.

Vertical Water market: Drivers, Restraints, and Trends

In the recent years, increasing number of millennial are getting health conscious across the globe and is expected to increase over the forecast period, leading to growth of vertical water market over the forecast period. In many developed regions such as Europe, Canada, the U.S., vertical water market is booming, owing to couple of reasons such as high disposable income, and high cultivation of birch and maple trees in the region. Millennial demographic of the world is increasingly inclined towards healthy food and beverages, which is a factor driving growth of vertical water market. Changing lifestyles, influence of social media and internet, increasing social awareness, is also expected to drive sales of vertical water market. Because of health benefits associated with vertical water, people are preferring to consume vertical water, which is driving growth of the vertical water market and this is expected to continue over the forecast period.

On the other side, cross contamination of raw unprocessed water and poor packaging could impede the market’s trajectory over the forecast period and affect the sales of vertical water market. In addition, relatively high prices of vertical water also limits the scope for the sales and could possibly hamper the growth of vertical water market to an extent.

Shifting focus of individuals towards healthy food and beverages consumption is trending. Also, increasing number of individuals in North America and Europe are preferring to buy organic food products irrespective of high prices.

Vertical Water Market: Regional Outlook

On the basis of region, vertical water market is segmented into five different regions: North America, Latin America, Europe, Asia Pacific and MEA. Among these regions, Europe and the U.S. is expected to have the major value share of vertical water market globally, as both of these regions accounts for relatively high consumption of vertical water. The Latin America vertical water market is expected to grow significantly over the forecast period, but is anticipated to account for a lower growth rate than the APAC region, owing to a greater number of emerging economies in APAC. In Asia Pacific region the countries like China, Japan, India and Australia are generating the major revenue. The APAC vertical water market is estimated to account for relatively high value CAGR over the forecast period, owing to a larger consumer base, combined with a higher number of retail outlets than any other region.

Vertical Water Market: Key Players

Some of the key players in Vertical Water market are Sibberi, Nordic Koivu Oy, Bamboo Beverages Limited, DRINKmaple, Happy Tree Maple Water, Oviva Maple Water Company, Feronia Forests, LLC (Vertical Water), SEVA Maple Water Inc., Nature On Tap Ltd (Tapped Birch Water), Sapp, Inc., Oy Arctic Birch Ab, Sealand Birk, 52 north and others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vertical Water Market

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