Ventilated Automotive Seats Market: Introduction

  • Ventilated automotive seats are premium seats offered in vehicles, which have an integrated air circulation fan that directs air to the cushion of the back-rest and seat. Ventilated automotive seats are effective in reducing the seat temperature and maintaining a comfortable environment for the occupant.

Key Drivers of Ventilated Automotive Seats Market

  • Rise in consumer demand for comfortable seating coupled with an increase in consumer affordability for advanced and luxurious seating is projected to drive the ventilated automotive seats market during the forecast period
  • Significant expansion witnessed by the auto industry in developing regions, such as Asia Pacific and Latin America, and increase in affordability of consumers in these regions are anticipated to drive the ventilated automotive seats market in APAC and LATAM region. Asia Pacific witnessed significantly high sales of premium vehicles that where earlier concentrated to developed regions such as North America & Europe. Increase in sales of premium & luxury vehicles is estimated to propel the ventilated automotive seats market globally.

Challenges of Ventilated Automotive Seats Market

  • Ventilated automotive seats are expensive and have low penetration in entry and mid-segment vehicles. Additional cost of fan ventilation components and seamless design of seat to integrate the same is a major barrier for the adoption of ventilated automotive seats.

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Passenger vehicle segment to hold dominant share of the global ventilated automotive seats market

  • The passenger vehicle segment held a dominant share of the global ventilated automotive seats market with passenger cars witnessing considerable high penetration of ventilated seats. The heavy commercial vehicle segment is projected to expand significantly, as truck manufacturers are starting to incorporate ventilated automotive seats in truck cabins.

North America & Europe to hold dominant share of global ventilated automotive seats market

  • North America and Europe, together, held a leading share of the global automotive ventilated seats market in 2019. The U.S., Germany, and France held a key position in the global ventilated automotive seats market in 2019.
  • The market in Latin America region is estimated to expand at a considerable pace owing to a rise in sale of premium vehicles in Mexico and Brazil

Key Players Operating in Ventilated Automotive Seats Market

The global ventilated automotive seats market is expanding consistently, as a large number of players operate in the market. A few of the key players operating in the global ventilated automotive seats market are:

  • Adient PLC
  • Faurecia
  • Lear Corporation
  • Toyota Boshoku Corporation
  • Magna International

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Global Ventilated Automotive Seats Market: Research Scope

Global Ventilated Automotive Seats Market, by Vehicle Type

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Commercial Vehicle

Global Ventilated Automotive Seats Market, by Sales Channel

  • OEM
  • Aftermarket

Global Ventilated Automotive Seats Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Nordic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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