Get In Touch

Market Introduction:

Veneer labels are pressure sensitive labels and are manufactured using hardwood and are backed with films. These labels can be hot stamped and embossed. Veneer labels are generally used for luxury and high end products such as, wines, high-end beverages, spirits, gourmet foods, cosmetics, perfume and others to enhance consumer appeal. Two of the widely used wood types used for production of veneer labels are cherry and birch stocks, as they provide good texture and are smooth enough for printing. Veneer labels are ideal for short haul and can be printed using UV digital ink jet and flexographic printers. The wood material can be tinted with translucent ink in order to match the color of the wood. The rising level of competition in the global market has compelled brand owners to come up with innovative solutions as part of their consumer engagement strategies. Constant change in consumer preferences has created an absolute need for customization. Therefore, products such as veneer labels are critical to brand owners, for marketing their products.

Manufacturing process involved:

veneer labels market

Veneer labels bear limited embossing. If embossing is done too deep, it may crack the wood material. Veneer labels can go under cold or hot stamp, but they will have limitations due to the texture of the surface. It is recommended to store veneer labels in standard temperature conditions and keep the press rolls wrapped until they are ready to use. Generally, veneer labels have shelf life of approximately one year for storage in different environment. Veneer labels are ideal labels and can accept variety of pressure sensitive adhesives.


The veneer labels market has been segmented on the basis of wood type, backing material type, printing technology used, adhesives used, application, and end use industry.

The pricing has been captured on the basis of wood type, cherry being the most expensive, followed by maple and birch.

On the basis of wood type, the global veneer labels market has been segmented as:

  • Cherry based
  • Birch based
  • Hard maple based

On the basis of backing material used, the global veneer labels market has been segmented as:

  • PET
  • PE
  • Polyester
  • Others

On the basis of printing technology used, the global veneer labels market has been segmented as:

  • Water-based printing
  • UV printing
    • UV offset printing
    • UV flexo printing
  • Waterless printing
  • Flat screen printing
  • Lithographic printing
  • Rotary screen printing
  • Digital printing

On the basis of adhesives used, the global veneer labels market has been segmented as:

  • Solvent based adhesives
  • Emulsion based adhesives

On the basis of application, the global veneer labels market has been segmented as:

  • Glass Bottles
  • Plastic Products
  • Metal Containers
  • Others

On the basis of end use industry, the global veneer labels market has been segmented as:

  • Food & Beverage Industry
    • Alcoholic beverage bottles
    • Confectionery
  • Personal Care & Cosmetics Industry
  • Others

Backing material are used in the production of veneer labels in order to give support to the product. Veneer labels are made up of wood which can be affected easily from water or moisture and is prone to cut. Generally, PET is used as backing material, but polyethylene and polyester can also be used as a backing material.

Key factor influencing market growth:

Veneer labels are mainly used in alcoholic packaging. Changing consumer preference towards beer and wines, especially by millennials, translates into high demand for veneer labels, as the youngsters find it attractive. They want variety. Millennials walk through beer and wine alley expect lots of varieties and are always on a way to try something new rather than stick to the same brand. An attractive label in the retail outlet plays important role in sale of product.

Consumers are more likely to buy products that catches their attention on a shelf. This might outweigh advertisements, coupons, promotions and product recommendations. It is very important to understand that ‘what is on the package is just as important as what is in the package. Veneer labels is one such product which provides attractive and eye-catching look to the product which attracts the customers.

The demand for such attractive packaging increases the chances of impulse buying. Keeping in mind the consumer preferences and effective product presentation, market players are focusing on attractive marketing solutions such as veneer labels.

Production Cluster:

Exhibit 2 indicates production output of veneer labels across the world. The size of cluster indicates the production capacity of the region. The North America region leads the global veneer labels market followed by Western Europe and Asia Pacific excluding Japan. North America and Western Europe are the prime markets for veneer labels due to the presence of a large number of brewery and winery companies in these regions which require these labels for enhancing their product appeal. The same trend is followed by other regions across the globe. Veneer labels are generally used to provide rich look to the products, and it is expected to drive the veneer labels demand in the veneer labels market


Key Players operating in the market:

  • Avery Dennison Corporation
  • Multi Packaging Solutions
  • Graphic Wood Technologies, LLC.
  • Wausau Coated Products, Inc.
  • Adcraft Labels, Inc.
  • Overnight Labels, Inc.
  • Oakwood Veneer Company
  • Green Bay Packaging Inc.
  • Fort Dearborn Company
  • Lizard Label Co.

Estimated Tier Structure of Companies:

Tier 1 Companies (with revenues > US$ 100 Mn):

  • Green Bay Packaging
  • Avery Dennison Corporation
  • Fort Dearborn Company

Tier 2 Companies (with revenues between US$ 60 Mn and US$ 100 Mn):

  • Multi Packaging Solutions
  • Overnight Labels, Inc.
  • Wausau Coated Products, Inc.

Tier 3 Companies (with revenues < US$ 60 Mn):

  • Graphic Wood Technologies, LLC
  • Adcraft Labels, Inc.
  • Oakwood Veneer Company
  • Lizard Label Co.

Key Developments:

  • In July 2014, Avery Dennison launched veneer labels as part of its wine portfolio. The brand owners are looking for shorter run labels. According to them, there is a trend towards shorter run, fuses digital direct printing and pressure sensitive capabilities.
  • In August 2013, Multi Packaging Solutions had launched a type of pressure sensitive made with wood veneer. These labels can accept almost all kind of pressure sensitive adhesives. MPS made veneer labels with cherry wood and are digitally printed at its facility in Lansing, Michigan. MPS manufactured veneer labels for a company named Jim Beam. Jim Beam actually want pressure sensitive labels made up of wood veneer. Veneer labels are introduced to the market through Jim Beam’s limited edition American Stillhouse Clermont Kentucky Bourbon Whiskey.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Veneer Labels Market

Pre Book