Mobile Application Security: Overview

The business environment in modern times is hyperconnected, with organizations exploring ways to enhance their mobile connectivity, thereby enabling easy access to critical information regarding the business from anywhere at any time. This puts confidential data at risk and makes businesses vulnerable to cyber theft.

Mobile application security has thus emerged as a crucial field, providing in-depth cover for mobile-based applications. The services provided include custom scans and vulnerability checks through testing capabilities such as dynamic application security testing (DAST), interactive application security testing (IAST), and static application security testing (SAST). Mobile application security is designed to help businesses identify critical threats and secure important applications from potential threats.

This involves studying the structure of mobile applications and examining the methods in which they can exchange data in a cohesive manner. Mobile application security also helps businesses locate the key patches in the application that can be exploited by hackers for financial gains. The functionalities offered by mobile application security therefore include source code review, threat mitigation, behavioral analysis, vulnerability ratings, and identification of vulnerability patterns.

Mobile application security is designed as a holistic security approach that ensures the confidentiality of data transferred among mobile networks, while ensuring visibility among business processes.

The report is compiled with the intent of reviewing the major vendors in the mobile applications security solutions market. To this end, it outlines the key strategies adopted by the vendors and analyzes their product offerings. The vendor comparison included in the report is based on classification in terms of two aspects: business strategy and product offerings.

Mobile Application Security Market: Vendor Comparison

The mobile application security market has a consolidated vendor landscape, with a few prominent enterprises, such as VMware, Symantec, Avast Software, McAfee, Trend Micro, AVG Technology, and Kaspersky, holding a majority share in the market. In order to outline the share held by these companies individually, the report categorizes them based on their revenue range. For instance, the first category includes companies with revenues of less than US$ 500 Mn, the second covers companies in the revenue range of between US$ 500 Mn and US$ 1.0 Bn, and so on.

The major strategies adopted by these companies and the influence they have had on the prevailing market trends are evaluated to provide an in-depth vendor comparison report. The report studies and compares the performance exhibited by these companies based on their financial overview, product portfolio, company size, key strategies, recent developments, and development status.

Using SWOT analysis, the report weighs the strengths and weaknesses of the companies profiled. The analysis has also helped the report in identifying the opportunities and threats that these companies may face in the near future. Based on results obtained, the report presents information in a coherent chapter-wise format, interspersed with relevant statistics, infographics, and graphs.

The marketing and advertising strategies adopted and deployed by a company play a crucial role in determining its success. The report therefore exclusively dedicates a section to examine the most successful marketing and advertising campaigns conducted by the prominent companies operating in the global mobile application security market. The impact of these campaigns on the overall revenue generated by the company is also monitored and evaluated. This is a critical factor of vendor comparison included in the report.

Furthermore, the report also studies the effect of Porter’s Five Forces on the overall market operations.

This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

This report provides comprehensive analysis of

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

Reasons for Buying this Report

  • This report provides pin-point analysis for changing competitive dynamics
  • It provides a forward looking perspective on different factors driving or restraining market growth
  • It provides a six-year forecast assessed on the basis of how the market is predicted to grow
  • It helps in understanding the key product segments and their future
  • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
  • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
  • It provides distinctive graphics and exemplified SWOT analysis of major market segments
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Vendor Comparison Mobile Application Security Market

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