Variable Data Printing Market

Variable Data Printing: Introduction

• Variable data printing, also called variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as graphics, images, and texts can be transformed from one printed piece to other. Variable data printing is a method or technique that uses software to change the output of a digital printing with unique information from a database or spreadsheet.
• Variable data printing is used to customize direct mailing on a massive scale. Therefore, variable data printing is a really useful tool for organizations to cater to the needs of customers through individually tailored direct mail. Moreover, variable data printing utilizes the information from the computer database in order to create personalized material by using the offset printing process.

Global Variable Data Printing Market: Dynamics

Global Variable Data Printing Market: Key Drivers

• Increase in rate of adoption of interactive label & tag printers for enhanced printing quality and durability of prints is fueling the demand for variable data printing
• Rise in rate of adoption of variable data printing among healthcare and food & beverage sectors is projected to further boost the demand for variable data printing across the globe
• Growing trend of printing product labels is expected to boost the variable data printing market
• Rising demand for printing of barcodes/QR code labels across various industries is expected to create new opportunities for the variable data printing market during the forecast period

Global Variable Data Printing Market: Restraints

• High costs of printing systems is a major factor that is expected to restrain the global variable data printing market in the next few years
• Lack of investment in research & development on variable data printing is also anticipated to hamper the market during the forecast period

Impact of COVID-19 on the Global Variable Data Printing Market

The COVID-19 outbreak has been a major challenge for the post-pandemic business environment. Governments of different countries across the world have imposed lockdowns to curb the spread of the disease. Hence, companies are adopting variable data printing solutions and software to boost e-commerce during the pandemic outbreak in order to track and trace digital printing applications. Variable data printing is being extensively used by industries such as food & beverage, healthcare, pharmaceutical across both developed and developing countries during the pandemic outbreak in order to enhance their productivity and efficiency by using variable data printing for their labels and packaging. This, in turn, is estimated to propel the variable data printing market during COVID-19 outbreak. During the COVID-19 outbreak, the need for QR codes, brand protection, printing barcodes, sequential numbers for serialization, and anti-counterfeiting is more essential and critical than ever before. 

North America to Hold Major Share of Global Variable Data Printing Market

• In terms of region, the global variable data printing market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
• North America dominated the global variable data printing market in 2020. The U.S. is a key market in the region due to a rise in the rate of adoption of variable data printing for generating customized product information and serialized number printing at low cost and in less time. Additionally, presence of well-established players that are offering variable data printing is expected to further boost the variable data printing market in North America.
• The variable data printing market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to a rise in adoption of variable data printing across China, Japan, Singapore, Australia, and India due to growing trend of barcode scanning for generation of invoices across various industries such as food & beverages, and pharmaceutical.

Global Variable Data Printing Market: Competition Landscape

Several local, regional, and global players are active in the variable data printing market with a strong presence. Rapid technological advancements have created significant opportunities in the global variable data printing market. Market players are increasingly focusing on collaboration, mergers, and acquisition activities with technology partners to develop innovative and advanced solutions in order to improve their offerings and market reach.

Key players operating in the global variable data printing market include:

• 3M
• Avery Dennison Corporation
• Canon, Inc.
• Cenveo, Inc.
• DesignMerge
• Esko-Graphics BV
• FusionPro Creator
• HP Inc.
• Mondi PLC
• Quad/Graphics, Inc.
• RR Donnelley & Sons Company
• Ws Packaging Group, Inc.
• Xerox Corporation
• Anheuser Busch Inbev SA
• Sony Corporation
• R.R. Donnelley & Sons Company

Global Variable Data Printing Market: Research Scope

Global Variable Data Printing Market, by Component

• Variable Data Printing (VDP) Machine
• Variable Data Printing (VDP) Software
• Services
  • Personalized Printing Services
  • Support Services

Global Variable Data Printing Market, by Application

• Barcodes/QR Code Labels Printing
• Advertising Stickers Printing
• Plastics Cards/PVC Printing
• Product Labels Printing
• Others

Global Variable Data Printing Market, by Printing Technology

• Thermal transfer
• Electrophotography
• Direct thermal
• Inkjet

Global Variable Data Printing Market, by End-user

• Food & beverage
• Consumer durable
• Pharmaceutical
• Home & personal
• Retail sector
• Others (industrial lubricants and paints)

Global Variable Data Printing Market, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Rest of South America