A vanity mirror is a personal grooming mirror which is used while doing makeup, hairstyles etc. Vanity mirrors come in different shapes and sizes. They generally have LED lights all over the mirror to lessen the effect of shadow and help to see the face perfectly.

Mirrors have a great impact on our day-to-day life and they have been used from ancient times. However, vanity mirrors came into existence in the beginning of the 20th century. Vanity mirrors are the mirrors that are used at home, in salons, grooming centers etc. for personal grooming and makeup application. Changing lifestyles of people is affecting the vanity mirror market. Nowadays, consumers are more conscious regarding their personality and style. They groom themselves well in order to enhance their style quotient and overall personality. Men are also increasingly adopting the use of vanity mirrors in their daily grooming to enhance their appearance. One of the major requirement for proper application of makeup is a good quality mirror. Mirrors are used while applying cosmetics, hairstyles, to pluck eyebrows, for shaving etc. Vanity mirrors with LED lights are becoming popular as LED lights can illuminate the room to the extent that it seems like daylight which makes the application of makeup more convenient and easy. Vanity mirrors are more compact and they also have certain degree of magnification, which gives them a better view while plucking eyebrows or shaving. These factors are anticipated to fuel the vanity mirror market over the forecast period. Increasing demand from modular houses over the last few years has improved market penetration of vanity mirrors in the residential sector. Rising demand for vanities with some value-added amenities such as built in chip that allows usage of curling iron, and pull-out drawers is anticipated to boost the vanity mirror market during the forecast period. Increasing demand for non-residential applications can be credited to growing number of retail shops, shopping malls, offices, healthcare facilities, restaurants, hotels etc. Rising number of shopping malls and restaurants is also expected to fuel the demand for vanity mirrors, as these mirrors are compact and can fit in lesser space.

However, the high prices of vanity mirrors is hampering the growth of the market. Availability of substitutes and introduction of smart mirrors is another major factor restricting the growth of the vanity mirror market.

The vanity mirror market can be segmented in terms of product type, end-use, sales channel, and geography. Based on product type, the vanity mirror market is categorized into mirror cabinet, surface mounted mirror, and extendable makeup mirror. In terms of end-use, the market is fragmented into household, salons, hospitality, film industry etc.  Based on sales channel, the market is categorized into online and offline. Online channel is expected to rule the market due to availability of a wide variety of products on various e-platforms at discounted prices. The offline segment can be sub divided into specialty stores, hyper markets, supermarkets etc. On the basis of geography, the market is bifurcated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Key players in the vanity mirror market are American Standards, Argent Crystal, KEUCO GmbH & Co. KG, Huida Sanitary Ware co. Ltd, Inax, etc. The vanity mirror market is growing due to presence of large number of big and local players. The market is expected to become more competitive in the future, due to launch of new products. Manufacturers are focusing on launch of new types of mirrors in order to sustain in the market and remain competitive.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Vanity Mirror Market

Pre Book