eCommerce Helps Revive Market Growth During COVID-19 Outbreak

The business of spices and seasonings has gained momentum during the COVID-19 (coronavirus) pandemic due to lockdown restrictions and home quarantine norms. The trend of home cooking is gradually growing and has become significant due to the onset of the pandemic. Online recipe tutorials have become popular during the pandemic and have created business opportunities for companies in the U.S. spice & seasonings market. However, supply chain disruptions and trade restrictions hinder market growth. Hence, manufacturers are relying on eCommerce platforms to meet the growing demands of customers.

Spices and seasonings such as ginger, lemon balm, peppermint, etc. are under scrutiny for reducing the symptoms of COVID-19. Anti-inflammatory properties of spices are being highly publicized by healthcare professionals. This trend is emerging as a key market driver for the U.S. spice & seasonings market.

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Transparency with Suppliers in Asia Aid in Easy Source of Ingredients

The U.S. spice & seasonings market is projected to climb a revenue growth from US$ 1.1 Bn in 2020 to US$ 2.3 Bn by the end of 2030. Though spices are an essential part of a brand’s product portfolio, it has become challenging for manufacturers to sustainably source ingredients. Hence, companies in the U.S. spice & seasonings market are closely working with farmers and suppliers to better understand spices supply chains. For instance, Nestle— a Swiss multinational food and drink processing conglomerate corporation is collaborating with suppliers in Vietnam, India, and Malaysia since their agronomic conditions are favorable.

Apart from Asia, companies are sourcing ingredients from Canada and the Ukraine, since these countries are popular spice hubs. Ingredient suppliers are increasing efforts to deploy transparency and visibility in supply chains of spices

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Full-bodied, Robust-tasting Flavor Profiles of Spices Being Preferred by Customers

Various online information outlets are boosting the popularity of rare spices and seasonings such as sazon, file powder, and recado rojo, among others. A wide range of dishes involving beef, fish, beans, and rice are fueling the demand for spices and seasonings in the U.S. The ever-evolving consumer quest for spiciness and authenticity is acting as a key driver for the U.S. spice & seasonings market. An increased desire for navigating new taste territories has fueled the demand for spices that can be mixed and matched to create lesser-known blends in food.

Spices and seasonings have become customary in Mediterranean food applications. The growing demand for full-bodied, robust-tasting flavor profiles has compelled companies in the U.S. spice & seasonings market to advertise their products via creative marketing strategies. The rising number of quick service restaurants (QSRs) in the U.S. is another key driver for the market.

Suppliers of Custom Spice Blends Benefit from Popularity of Indian Cuisines

Traditionally flavored smoked natural salts are being preferred by customers. Since many people in the U.S. are dining away from their homes, companies in the U.S. spice & seasonings market are increasing efforts to strengthen their supply chains for ingredients that are reminiscent of restaurant-quality food. On the other hand, ethnic cuisines are trending across the board. Hence, companies in the U.S. spice & seasonings market are increasing their supply of premium, custom seasoning blends to meet requirements of millennial.

Southeast Asia, Indian, North African, and Eastern Mediterranean cuisines are among top influencers of trending ingredients worldwide. This trend is gaining increased prominence in the U.S. Research data reveals that North African and Middle Eastern cuisines are facilitating increased sales for spices & seasonings. Suppliers of custom spice blends and functional ingredients can benefit from the popularity of Indian and Eastern Mediterranean cuisines

Asian and Southwest Flavors in Marinades Increasing Product Uptake

Spicy is a popular flavor trend in alcohol-infused and health-infused global cuisines. Hence, companies in the U.S. spice & seasonings market are emphasizing on the use of cinnamon and citrus ingredients to enhance flavor profiles of recipes. Since meat is a billion-dollar industry in the U.S., companies in the U.S. spice & seasonings market are tapping into incremental opportunities for introducing new sausage blends that spark excitement among customers. Smoky and earthy notes in sausages are being highly preferred by customers.

Mouthwatering marinades are triggering the demand for spices and seasonings. Different fusions of Asian and Southwest flavors in marinades are grabbing the attention of customers. Thus, innovative food products are bolstering the growth of the market, which is expected to expand at a CAGR of 6.9%. As such, garlic, tarragon and cumin are among the popular choices of adding citrus flavors in dishes.

Craveable and Memorable Veg Meal Experience in Demand from Southern Californian Customers

Striking the right balance between health and indulgence has become important for companies in the U.S. spice & seasonings market. Health-driven dishes such as salads and protein bowls are serving as attractive snack options for health-conscious guests in QSRs. As such, customers are moving toward convenience and diversity with respect to spices & seasonings whilst focusing on healthy food options. The ever-increasing vegan food concept is anticipated to boost market growth. Veggie-forward dishes are gaining prominence in the U.S. QSRs in order to provide customers with a craveable and memorable meal experience.

A well-balanced vegetarian meal is being hyped with savory sauces to meet taste profiles of millennial. Increasing number of people is resonating with Mediterranean cuisines, owing to the popularity of health-driven spices and herbs, since Mediterranean flavors mimic preferred taste profiles of the Southern Californian audience.

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Analysts’ Viewpoint

Customers are relying on eCommerce to purchase lesser-known spice brands during the ongoing COVID-19 crisis to seek unexplored regional and national cuisines. The Aleppo pepper from North Africa is resonating with customers in the U.S. who wish to try new blends in cuisines. However, it is important for manufacturers in the U.S. spice & seasonings market to responsibly source their ingredients. Hence, companies should team up with farmers and suppliers from spice hubs such as India, Malaysia, and Vietnam since their agronomic conditions are relatively favorable. They should tap into business opportunities for product launches of sausages, sauces, and spreads to broaden their revenue streams.

U.S. Spice & Seasonings Market: Overview

  • The U.S. spice & seasonings market’s value is estimated to be US$ 1.18 Bn in 2020, finds Transparency Market Research (TMR) in a recent study. According to the report, the market is expected to reach US$ 2.3 Bn by 2030, at a CAGR of 6.9% during the forecast period.
  • Trends, such as ‘Changes in Consumers’ Food Habits in Search of New Mouthfeel’ and ‘Incorporating Spices into Ready-to-eat and Ready-to-drink Foods and Beverages’ are positively impacting market growth
  • Retail sale of spices and seasonings at hypermarkets and supermarkets is anticipated to exhibit higher value CAGR of 9.1% during the forecast period, attributable to increasing sales of spices & seasonings in supermarket chains and quick seek out deals offered by these retailers for quality specific spice and seasonings
  • Spices and seasonings are used in salads, soups, processed food, and bakery for adding flavors to them. Spices, such as pepper, in meat and seafood are used for natural flavor, along with being naturally preservative. Fortification of dairy foods with spices and seasonings helps to provide functional dairy products with nutritional and medicinal values. Demand for spices & seasonings in the food industry is witnessing considerable growth since the past few years.

U.S. Spice & Seasonings Market: Market Frontrunners

  • Cosmetics & personal care segment is expected to witness the highest value CAGR of 9.1% in the U.S. spices & seasonings market due to increased application of spices in oil and powder form for their different properties
  • The food industry holds the highest volume share of 46% in the year 2020, owing to increased use of spices and seasonings as food additive for enhancing the flavor and color of food products with immense health benefits
  • The whole form in U.S. spices & seasonings market has highest value share of 68.1% in the year 2020, attributable to the longer shelf life of spices and seasonings, and property of retaining freshness until the intense flavor is extracted
  • Mustard is expected to witness the highest value CAGR of 10.1%, owing to increased application of mustard oil in food and cosmetics industries, owing to its therapeutic properties

U.S. Spice & Seasonings Market: Key Market Trends

  • Growing Trend of Incorporating Spices into Ready-to-eat and Ready-to-drink Foods and Beverages: Consumers’ rapid changing lifestyle and working population showing keen inclination toward ready-to-eat and ready-to-drink products is driving food demand. Convenient food is becoming indispensable in urban kitchens whilst being great time-savers for consumers with hectic schedules. Spices and seasonings are being increasingly used in these convenient foods, owing to vibrant flavor and several health benefits. Moreover, food manufacturers are utilizing these to make different types of beverages, which are widely being accepted by consumers. Cinnamon spiced tea, apple cinnamon spritzer, cinnamon spiced coffee, and cinnamon spice punch are some of the cinnamon-flavored beverages, which are becoming popular among consumers. The preference for flavored alcohol such as spiced rum, cannella spirits, and fireball cinnamon whisky are also rising, as spices impart distinct flavor to alcohol.
  • Changes in Consumer Food Habits: Consumers are willing to experiment with taste and cuisines from different parts of the world, as the trend of cooking and learning new recipes has renewed. Spices and seasonings are finding their way into common kitchen in the U.S., as complementing food with right spices derives authenticity in the dish. Spices and seasonings such as cinnamon, cardamom, garlic, pepper, and others add a healing punch to meals, along with enhancing the mouthfeel of consumers by providing a sour and spicy flavor to the food. The major shift in consumer palates toward less-sweet products and increasing interest in flavor experiences from around the globe are driving the sales for spices and seasonings in the U.S.

U.S. Spice & Seasoning Market: Strategies

  • The U.S. market has a strong growth potential for spices and seasonings, and offers lucrative opportunities for manufacturers. The nutraceutical industry is using spices for multiple applications, owing to the health benefits and nutritional properties in it. Hence, nutraceutical manufacturers are increasingly using spices in dietary supplements for offering health benefits to consumers with natural ingredients.
  • Major players in the U.S. spices & seasonings market are adopting strategies such as increasing existing capacity and business expansion. Moreover, companies are focused on offering organic and high quality products to customers. With the ongoing trend of preference for nutritious and healthy food products, manufacturers are taking innovative approach to provide higher quality and quantities of spices and seasonings to food and beverage manufacturers, and other end users.

U.S. Spice & Seasoning Market: Market Players

  • Some of the market participants operating in the U.S. spice & seasonings market identified across the value chain include
    • McCormick & Company, Inc.
    • Worlée NaturProdukte GmbH
    • Olam International
    • Prymat sp. z o. o.
    • Sleaford Quality Foods Ltd.
    • Kräuter Mix GmbH
    • RAMÓN SABATER S.A.U.
    • El Clarín Spices S.L
    • Royal Spices
    • Elite Spice
    • DF World of Spices GmbH
    • Everest Spices
    • Mahashian Di Hatti Pvt. Ltd.
    • Koninklijke Euroma BV
    • The British Pepper & Spice Company Limited
    • Paulig Group
    • Cinnatopia
    • Verstegen Spices & Sauces B.V.
    • SOLINA GROUP
    • TOUTON S.A.
    • among others

U.S. Spice & Seasonings Market – Scope of the Report

Transparency Market Research (TMR) has recently published a market study on the U.S. spice & seasonings market. It provides a detailed assessment of key market dynamics, including drivers, trends, opportunities & restraints, and detailed information about the U.S. spice & seasonings market structure. The market study presents exclusive information about how the U.S. spice & seasonings market will grow during the forecast period of 2020-2030.

Key indicators of market growth, which include year-on-year (Y-o-Y) growth of the market, value chain, supply chain analysis, and compounded annual growth rate (CAGR) are elaborated in the study in a comprehensive manner. This information is intended to help readers understand the quantitative growth prospects of the U.S. spice & seasonings market during the forecast period.

The study is intended to offer a holistic market overview to stakeholders in the U.S. spice & seasonings market, including manufacturers, suppliers, distributors, cultivators, brands, and investors, and to help them develop winning growth strategies. Stakeholders in the U.S. spice & seasonings market, which include investors, industry experts, researchers, and journalists, and business researchers can leverage the information and data presented in TMR’s study.

The study also includes statistics and facts related to macro as well as microeconomic factors that are impacting the expansion of the market. It also offers actionable insights into the future trends in the U.S. spice & seasonings market. Furthermore, small businesses and new entrants in the U.S. spice & seasonings market can make use of the information presented in this study based on which, they can make appropriate business decisions in order to gain momentum in the market.

Key Questions Answered in TMR’s U.S. Spice & Seasonings Market Report

  • Which segment will continue to remain the most profitable regional market for the U.S. spice & seasonings market players?
  • Which factors will induce a change in the demand for the U.S. spice & seasonings during the assessment period?
  • How will changing trends impact the U.S. spice & seasonings market?
  • How can market players capitalize on low hanging opportunities in the U.S. spice & seasonings market in developed regions?
  • Which companies are leading the U.S. spice & seasonings market?
  • What are the winning strategies of stakeholders in the U.S. spice & seasonings market to catapult their position in the forefront?

U.S. Spice & Seasonings Market: Research Methodology

In TMR’s study, a unique research methodology is used to conduct extensive research on the growth of the U.S. spice & seasonings market and identify future growth parameters. This research methodology is a combination of primary and secondary research to help analysts ensure the accuracy and reliability of conclusions.

Secondary sources referred to by analysts for compiling the U.S. spice & seasonings market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers who contributed to the development of this report as a primary source.

Information acquired from primary and secondary sources is compiled in a comprehensive manner. This also acts as a validation from companies in the U.S. spice & seasonings market, which makes TMR’s projections more accurate and reliable.

U.S. Spice & Seasonings Market – Segmentation

TMR’s study on the U.S. spice & seasonings market offers information divided into important segments — type, nature, form, end use, and distribution channel. This report offers comprehensive data and information about important market dynamics and growth parameters associated with these categories.

Type

  • Cardamom
  • Cinnamon
  • Clove
  • Nutmeg
  • Paprika
  • Pepper
  • Turmeric
  • Cumin Seed
  • Garlic
  • Mustard

Nature

  • Organic
  • Conventional

Form

  • Whole
  • Powder/Granule
  • Oil

End Use

  • Food Industry
    • Soups, Sauces, & Dressings
    • Processed Food
    • Bakery & Confectionery
    • Meat & Seafood
    • Dairy & Frozen Products
    • Others
  • Beverage Industry
    • Alcoholic Beverages
    • Non-alcoholic Beverages
    • Foodservice Industry
    • Personal Care & Cosmetics
    • Household/Retail
    • Others

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

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