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Urology ultrasounds are excellent diagnostic as well as therapeutic tools for urological disorders. Urology ultrasounds are used to visualize anatomies such as prostate, bladder, and kidney. These ultrasounds are also used for interventional purposes, which include biopsy and ablation therapy. The high-intensity focused ultrasound imaging (HIFU) urology ultrasounds are used as therapeutic application for tumor ablation.

The number of diagnostic procedures using urology ultrasounds as a primary imaging modality is increasing exponentially, primarily due to ease of testing, lack of ionizing radiation, and higher cost-efficiency. Major manufacturers are focusing on technological advancements to miniaturize devices, which is a growing trend in the global urology ultrasound market. Low capital maintenance, reduced time for diagnostic procedure, precise and reliable diagnosis owing to integrated systems, and higher uptime are likely drivers of the global urology ultrasound market. However, limited availability of radiologists are likely to restrain the global urology ultrasound market during the forecast period. Technological innovations such as remote monitoring technology, intelligent patient positioning, fusion of imaging modalities, virtual navigators, and electronic health record systems is likely to create excellent opportunity for business expansion in the global urology ultrasound market.

The global urology ultrasound market can be classified based on technology, product type, application, end-user, and region. In terms of technology, the global urology ultrasound market can be categorized into 2-D and 3-D imaging, high-intensity focused ultrasound imaging (HIFU), 4-D imaging, Doppler imaging, and lithotripsy imaging. Based on product type, the global urology ultrasound market can be divided into ultrasound systems, transducers, and accessories. The ultrasound systems sub-segment is further bifurcated into portable ultrasounds and on-the platform ultrasounds. In terms of application, the global urology ultrasound market can be segmented into tumor ablation, urolithiasis, renal treatment, scrotal imaging, transrectal ultrasound (TRUS) biopsy, erectile dysfunction treatment, and others. Based on end-user, the global urology ultrasound market can be divided into ambulatory care centers, hospitals, diagnostic centers, and others. The diagnostic centers sub-segment is likely to expand at a relatively high CAGR during the forecast period. Expansion of the segment can be attributed to growing patient preference due to ease of reach and increase in reimbursement coverage.

Based on region, the global urology ultrasound market can be categorized into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The U.S. is likely to account for a dominant share of the global urology ultrasound market due to favorable reimbursement policies, significant adoption of technologically advanced software modalities, and increase in government initiatives to raise patient awareness for early diagnosis. Europe is another key region in the global urology ultrasound market due to established distribution networks of local manufacturers in this region. The market in Asia Pacific is anticipated to expand by 2026 due to increase in health care expenditure, improving infrastructure as an effect of rising investments in the health care industry, and growth in the number of patients with urological disorders, among others. High patient preference for ultrasounds as a primary imaging modality in China and India has induced major players to expand their business in these countries through strategic distribution agreements with local distributors having significant regional presence.

Key players operating in the global urology ultrasound market include GE Healthcare (General Electric Company), Esaote SpA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., BK Ultrasound, Hitachi, Ltd., Verathon Inc., LABORIE, and Samsung Medison.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Urology Ultrasound Market

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