Turbinado Sugar Market

Market Outlook

Raw cane sugar is made from extracted juice of sugar cane.  Turbinado sugar also known as raw sugar is derived from first pressing of cane sugar. Turbinado sugar is one of the most healthy alternative to white sugar due to the fact that it goes through little processing as compared to other types of sugars.  Turbinado sugar retains most of its taste and flavor from molasses as the sugar undergoes minimal refining process and is highly appealing among young consumers. Turbinado sugar gets its name form the process of refining it to a light tan color by washing it in a centrifuge to remove surface molasses. Turbinado sugar is available in the form of large, medium brown colored crystals and is often confused with brown sugar which is also a type of sugar. Consumption of turbinado sugar is predominantly concentrated in regions including, north America and Europe attributable to growing number of health conscious consumers. Turbinado sugar does not have a specific place of origin, however, Asia pacific is one of the largest producer of sugar cane globally. The global turbinado sugar market is expected to gain benefit from increasing government to increase fair and remunerative price for sugarcane.

Reasons for Covering this Title

Consumers across the globe are becoming health conscious and are looking for food products that are not only healthy but also derived from natural ingredients which has pushed the market revenues for natural ingredients. Turbinado sugar is widely used in food and beverages industry where it can be used as a sweetener in baking, dairy, beverages, chocolates and other food products. Turbinado sugar is less processed as compared to the granulated white sugar due to which more and more consumer are incorporating it in their diet. Furthermore, consumers are also interested in raw and unrefined products which is further pushing the food manufacturer to incorporate these ingredients in their food products. As per an independent survey conducted in Europe, the potential of raw and unrefined product is higher in Germany. In 2015, Germany launched maximum number of with claims “raw food products”, thus pushing the revenue generation in the overall turbinado sugar market. Furthermore, consumption of artificial sugar leads to several health concerns such as, depression, headache and autism which has shifted consumer’s preference from white to brown sugar and thus, turbinado sugar contributing towards the overall market growth in the near future.

Also, growing consumer’s interest in ethically sourced food products has delivered immense opportunity for Fairtrade certified raw cane sugar in Europe and thus, for the market growth of turbinado sugar. Demand for organic certified food products have further pushed the market revenue generation in the global turbinado market over the forecast period. 

Global Turbinado Sugar: Market Segmentation

On the basis of nature, the global turbinado sugar market has been segmented as –

• Organic Turbinado Sugar
• Natural Turbinado Sugar 

On the basis of form, the global turbinado sugar market has been segmented as –

• Granules
• Cubes

On the basis of packaging, the global turbinado sugar market has been segmented as –

• Pouches
• Carton Packaging
• Others 

On the basis of sales channel, the global turbinado sugar market has been segmented as –

• Direct
• Indirect
• Modern Grocery Retailers
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Discount Stores
  • Specialty Retailers
• Traditional Grocery Retailers
• E-Commerce

On the basis of end use the global turbinado sugar market has been segmented as –

• Industrial
  • Bakery Products
  • Ice-cream and Desserts
  • Confectionary
  • Beverages
  • Other products
• Commercial (HoReCa)
• Household (Retail) 

Exhibit 1

Key Drivers Turbinado Sugar and Likely Demand Intensity 

Global Turbinado Sugar Market: Key Players

Some of the key players operating in the global turbinado sugar market are Tate & Lyle plc., Hain Pure Foods, Whole Earth Sweetener Co LLC., Sunco Foods Inc., Incauca S.A.S., Native Orgânicos, DW Montgomery & Company, Redpath Sugar Ltd., Louis Dreyfus Company among others. 

Key Developments

• In January 2018, Starbucks launched two new drinks, Starbucks Okinawa Brown Sugar Latte and Salted Caramel Mocha Crumble with the ingredients such as whipped cream, caramel sauce and a blend of turbinado sugar.  
• In Feburary 2013, Whole Earth Sweetener Company which is provider of natural sweetener, introduced Pure Via Turbinado Raw Cane Sugar and Stevia Blend, which is all natural, zero calorie sweetener for health conscious consumers. 

Exhibit 2

World Centrifugal Sugar Production, Top Six Countries (000’ MT, Raw Value)? 

Opportunities for Market Participants

Consumers, especially younger consumers, have a different outlook about the food they eat. Moreover, consumers demand for products that are tasty, healthy, convenient, all natural, and clean label. Approximately, three-forth of the U.S. consumers claim to have clean label food products, and nearly as many strongly believe to have food labels to contain mostly recognizable ingredients which is one of the most important factors for market growth of turbinado sugar globally. Furthermore, increasing application of turbinado sugar in various beverages is also expected to raise the global market value of turbinado sugar in the near future.