A tube is a hollow and cylindrical container, made up of plastic, aluminum or paperboard and is primarily used for containing viscous liquids such as ointment, toothpaste and adhesive among others. During manufacturing and filling processes, both ends of the tube are treated in a different way. There is an oval orifice on one end of the tube body, which can be closed by caps and closures. The other end is folded or sealed after addition of contents. Tube packaging containers are extruded and customized with printing, labeling, punching, slicing, crimping and other fabrications in order to create a functional and unique package.
Some of the key driving factors for tube packaging market are significant growth in packaging industries coupled with innovative packaging and excellent barrier properties and trending mindset of end-users towards sustainable packaging among others. Moreover, this packaging technique has a wide range of application areas in different segments of industry which increases scope of its applications. In addition, there are other geographical drivers which are also responsible for the growth of the market. However, due to presence of large number of manufacturers, the global tube packaging market is witnessing intense competition. Hence, in order to ensure proper growth in the market, major players are likely to adopt certain key strategies in the future, such as mergers and acquisitions, partnerships and expansions among others. Global economic meltdown and packaging raw material price volatility are two major restraints for tube packaging industry.
Global tube packaging market can be broadly classified into different segments based upon materials, applications, product and geography. By material type, this market is segmented into laminated tubes, aluminium tubes, plastic tubes and others. Laminated tubes have excellent barrier property and thus will drive the global tube packaging market even further in the future. There are different application areas of tube packaging, such as cosmetics and oral care, food and beverages, pharmaceuticals and consumer goods. The cosmetics and oral care segment is anticipated to witness huge growth in the future due to improved lifestyle globally, followed by pharmaceutical segment. In terms of product types, the market for global tube packaging is further classified into squeeze tubes, twist tubes and others. Increasing demand for convenient packaging is likely to drive the market for squeeze tubes.
The global tube packaging market is significantly large in Europe and North America, majorly due to increasing per capita income and consumer spending. Currently, Europe is dominating the market in terms of revenue. Moreover, Asia Pacific is expected to be the fastest growing segment. The key factors attributed to the demand for sustainable and innovative packaging in emerging economies, such as China and India among others. Moreover, there has been remarkable transition of end-users’s preference from traditional packaging to innovative packaging in parts of Middle East and Africa, which is eventually helping the market to develop even further in the future.
Some of the prominent players in the market for global tube packaging are Sonoco Products Company (U.S.), Essel Propack (India), Visipak (U.S.), Huhtamaki OYJ (Finland), Amcor Limited (Australia), Albea Group(France), Montebello Packaging (Canada), Unette Corporation (U.S.) and Worldwide Packaging (U.S.) among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.