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Travertine Market: Overview

Travertine is a terrestrial sedimentary rock with crystalline-texture and composed of calcium carbonate (CaCO3), which is a form of limestone deposited by hot mineral springs. It is formed by the precipitation of carbonate minerals and its porosity due to the presence of organisms such as macrophytes, bryophytes, and algae. Natural color of travertine is white; however, travertine is also found in shades of cream, tan, and rust. Presence of iron carbonate provides travertine with a red color. This natural stone is primarily formed at the mouth of hot springs or in limestone caves.Until the 1980s, Italy was the key supplier of travertine and had a monopoly on the market. Guidonia Montecelio and Tivoli are famous quarries in Italy. The word travertine originates from the Italian travertine, which is derived from the Latin word tiburtinus. The stone has been quarried since the time of ancient Romans and was primary employed as building material. Currently, Turkey, Mexico, Peru, and Iran are significant suppliers of travertine. There are two-three small producers in the U.S.

Travertine Market: Trends & Development

Increasing urban construction & demand for the architectural aesthetics by consumers is anticipated to drive the demand for the travertine market in the forecast period. Limited supply, maintenance & high cost are the main restrain for the travertine market. Infrastructure projects in the emerging economies is a huge opportunity for the travertine market.

Travertine Market: Key Segments

Travertine provides a distinct weathered and rustic look. This porous stone is available in two variants, filled and unfilled. The filled travertine is smoother, more durable, and has a more modern look as compared to the natural porous ones. The finishing of the tile is also important as it defines the quality. Honed, polished, brushed, and tumbled are the four types of finishes that are applied to travertine. Polished travertine is bright, shiny, and very smooth. It reflects light and is considered equivalent to marble. However, polished travertine is quite slippery, especially when wet. Honed travertine, is a preferred option for floor and counter top applications. The surface is polished, but not to a glossy bright extent, and is left matte, thus making it non-slippery. This type of finish is similar to the natural look of the stone. Tumbled and brushed travertine look similar to each other. The tiles with such a finish have muted colors and are almost non-reflective. Tumbled travertine has a distinctive weathered and antiqued look.

Travertine Market: Key Applications

In terms of application, the global travertine market can be classified into building materials, sculptures, and others. In the building material application, travertine tiles are used for floors and walls, pool decks, courtyards and patios, pool coping, driveways, walkways and paths, stair treads, and others. Some modern artists have also turned the stone into beautiful sculptures.

Travertine Market: Regional Outlook

Based on regions, the global travertine market can be classified into Asia Pacific, Europe, North America, Latin America, and Middle East and Africa (MEA). Europe and North America are major markets for travertine. Europe and North America extensively utilize travertine in the construction industry. In China and India, the construction industry is growing at a rapid pace and hence, Asia Pacific is projected to be an emerging region for the travertine market during forecast period. Latin America is anticipated to create opportunities for the travertine market.

Travertine Market: Key Players

Key players operating in the global travertine market include Natamar Madencilik San. Ve Tic. Ltd. Sti., Namco Co. Srl., Levantina, Topalidis, Dermitzakis, Antolini, Temmer Marble, and Indiana Limestone Company. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Travertine Market

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