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Travel Mug Market - Overview

Travel mugs are containers in which people can carry hot and cold liquid while they travel. These mugs use specific technology to keep the drink hot or cold for longer duration. Vacuum and custom foam technology are used which protects the mug from surrounding temperature. Steel travel mugs are preferred to keep the drinks cold for 24 hours and hot for six hours. These travel mugs are recyclable, especially those made from steel and glass. Travel mugs are available in different sizes in the market such as up to 399 ml, 400-749 ml, and more than 750 ml.

Increase in urban population have encouraged the use of travel mugs. Fast lifestyles have changed the food habits of people and they prefer to drink and eat while travelling. Travel mugs are also demanded by mountaineers and tourists who prefer hot and cold drinks. People are becoming more aware about reducing waste and prefer reusable travel mugs. These mugs can be re-used after a wash and hence decrease the degradable and non-degradable waste. Many manufacturers are innovating and designing the product to make it more attractive and durable. The online channel of distribution is a major factor driving the demand for travel mugs. Many of the brands sell their products online and give offers and discounts. Many private label companies have tie-ups with e-commerce companies to sell their products online.

Travel Mug Market - Drivers and Restraints

Travel mugs have certain advantages which helps in driving their demand. Many manufacturers focus on improving the product to make them more sustainable and durable. Most travel mugs are dishwasher safe and can easily be washed without human intervention. Travel mugs prevent condensation which protects surrounded things from getting moist. Travel mugs have custom foam or vacuum which keep the drinks hot or cold. Travel mugs are cheaper compared to big vacuum bottles. Most of the plastic and glass travel mugs are microwave safe so that consumers can directly heat the drink.

However, travel mugs have some disadvantages that can affect the demand for the product. Some stainless steel travel mugs can cause a metallic taste, especially during the first several uses. Stainless steel also absorbs liquid particles and it may create a lingering taste in the bottle that gets transferred to other liquids. Some manufacturers add BPA in plastic travel mugs and it can cause cancer and other conditions. Many companies ensure that the travel mugs they manufacture should be produced without BPA, but certain risks still exist. Travel mugs made from glass are fragile and can be easily brake during traveling. These factors are projected to decrease the demand for travel mugs during the forecast period.

Travel Mug Market - Segmentation

The global travel mug market can be segmented based on product type, capacity, distribution channel, and region. Based on product type, the global travel mug market can be classified into stainless steel travel mug, plastic travel mug, and others (porcelain travel mug and ceramic travel mug). In terms of capacity, the travel mug market can be classified into up to 399 ml, 400-749 ml, more than 750 ml. Based on distribution channel, the travel mug market can be categorized into online and offline. Further, offline channel is segmented into hypermarkets and supermarkets, specialty stores, and small retail shops. Based on region, the travel mug market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Travel Mug Market - Key Players

Some of the key players in the global travel mug market are Caribou Coffee Company, De’Longhi Appliances S.r.l., Epoca International, Inc. (Primula), Hamilton Housewares Pvt. Ltd., HANOWA and SWISS MILITARY, Ignite USA, LLC, Keurig Dr Pepper, SharkNinja Operating LLC, Thermos L.L.C., and Zojirushi America Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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