Transparent barrier films have been an essential part of the packaging industry and since past 10 years have been gaining significant attention of manufacturers owing to their high application in the packaging of products such as foods and toiletries, electronic devices, and industrial materials. Transparent barrier films are coated with an inorganic layer coating on the surface through vapor deposition processing to suit multiple applications. Transparent barrier film prevents the permeations of gases, such as water vapor and oxygen, into the packaged content. It therefore helps keeping the content fresh and protects it from deterioration, such as rotting, drying, color and aroma loss, and vitamin breakdown caused due to the exposure to oxygen and water.
With the various developments and extensive research related to packaging technology, transparent barrier films now also allow electromagnetic permeability, which allows the content to be cooked or heated in ovens and microwaves. High demand from various industries, such as pharmaceuticals, consumer goods, and specifically food and beverages industry, has provided a significant boost to the transparent barrier film market. The rise in demand for transparent barrier films can also be attributed to the growing focus of the consumers on convenience and sustainability. However, the market in certain regions is restricted owing to the increasing environmental regulations in these regions, and also because of the competition posed by cheap alternate technologies.
The transparent barrier film market is segmented on the basis of end user industry into food & beverages, pharmaceutical packaging, personal care product packaging, household care product packaging, and other non-packaging markets. The food packaging market segment is the largest end user segment in the transparent barrier film market and is anticipated to remain the most dominant segment in the market during the forecast period. Transparent barrier films are also being used for the encapsulation of electronic devices and flexible solar cells and, thus, have a significant growth potential in the coming years. The transparent barrier film market is segmented on the basis of polymer type into PET, polyamide, polypropylene, polyethylene, and others. On the basis of different coatings, the transparent barrier film market is segmented into silicon oxide, aluminum oxide, and ceramics.
Besides, the transparent barrier film market is segmented on the basis of regions into North America, South America, Western Europe, Eastern Europe, APAC, and the Middle East and Africa. Western Europe is one of the largest contributors to the global transparent barrier films market in terms of demand and supply, followed by APAC and North America. During the forecast period, North America and Western Europe regional markets are expected it witness moderate growth, while the APAC, Latin America, and the MEA markets are anticipated to exhibit above global average growth owing to the growing consumer class and increasing consumption of packaged products in these regions. In APAC, China, India, and Japan are the major markets spearheading the demand for transparent barrier films in the region. Likewise, the sustainable expansion of the food processing and pharmaceuticals industry in the MEA, Eastern Europe, and Latin America is expected to boost demand for transparent barrier films in these regions.
In order to benefit from the increasing demand for transparent barrier films, there are numerous manufacturers engaged in the supply of transparent barrier films to the regional and local markets, providing films of different grades and thicknesses for different applications. Some of the prominent players identified in the transparent barrier films market are Toppan Printing Co. Ltd., Mitsubishi Plastic Inc., Amcor Limited, Toray Industries, Inc., and OIKE & Co., Ltd.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.