Traffic jam assist (TJA) system is a combination of various functions consisting of adaptive cruise control system, auto-go capability and lane-keeping assists system, and vehicle cameras that help the vehicle driver in heavy congestion or traffic situation. In traffic jams, the vehicle automatically takes over driving, acceleration, braking, and steering within the same lane with the help of traffic assist system and helps avoid rear-end collisions in dense traffic and traffic jams. Increasing road accidents across the globe is a major factor fuelling the traffic jam assist systems market, globally.
Key Drivers of Traffic Jam Assist (TJA) Market
Mandatory safety regulations enacted by governments and regulatory authorities in order enhance safety of vehicle occupants are expected to propel the global traffic jam assist (TJA) market. Traffic jam assist (TJA) is a safety system that is deployed in modern vehicles in order to reduce rate of road accidents. Majority of vehicle collisions occur due to human error. The traffic jam assist system eliminates these errors through computation and artificial intelligence in the vehicle.
Advancements in vehicle safety technologies are expected to drive the global traffic jam assist (TJA) market. For instance, Volvo Motor has developed Adaptive Cruise Control system that uses a combination of a cameras and radar to maintain a safe, set distance behind the car in front and Lane Keeping Aid system, which uses a network of cameras and sensors to keep the car centered within its lane. These technologies coupled together are the basic working principles behind Volvo’s Traffic Jan Assist system.
Robert Bosch GmbH has developed the traffic jam assist system as a comfort system that is suitable for installation in automated vehicles. The Robert Bosch traffic jam assist system takes over the longitudinal and lateral guidance of the vehicle, automatically, to reduce front-end and rear-end vehicle collisions.
Increase in preference for driver assistance system (DAS) coupled with mandatory installation of DAS owing to government safety regulations is driving the global traffic jam assist (TJA) market. Mandatory installation of driver assistance systems are propelling the use of traffic jam assist (TJA) technology at a rapid pace in several countries across the globe including the U.S., Germany, Norway, France, Italy, China, Japan and the U.K.
Traffic Jam Assist (TJA) Market: Restraint
TJA systems are expensive to integrate and repair in case of damage or failure. In terms of aftermarket, the retrofit of the TJA systems in existing vehicles is complex and requires skilled labor, which further increases the cost of the system. Therefore, the high initial cost and complex retrofit process are expected to hamper the traffic jam assist (TJA) market during the forecast period.
Disruptions in supply chain catering to the automobile industry, owing to the shutdown of production and manufacturing facilities caused by the coronavirus pandemic across the world, is estimated to contract the market in 2020-2021. Consequently, the coronavirus pandemic has hampered the global traffic jam assist (TJA) market.
The market is anticipated to recover by increasing production volume of vehicle components as well as vehicles in 2021. This, in turn, is projected to offer lucrative opportunity to players operating in the supply chain of the traffic jam assist (TJA) market during the forecast period.
North America and Europe combined to account for notable share of global traffic jam assist (TJA) market
In terms of region, the global traffic jam assist (TJA) market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa
North America and Europe have presence of economically stable countries. These regions are also home to technologically advanced research institutes catering to the development of vehicle safety technologies. Additionally, major automakers and aftermarket players have established their technological centers and manufacturing facilities in various countries in these regions including the U.S., Germany, the U.K., and France.
The traffic jam assist (TJA) market in North America and Europe region is expected to expand significantly owing to an increase in adoption of active safety systems in passenger and commercial vehicles such as adaptive cruise control and lane keep systems due to stringent governmental regulations regarding road safety in these regions
Key Players Operating in Traffic Jam Assist (TJA) Market
The global traffic jam assist (TJA) market is highly concentrated owing to the presence of top manufacturers. A few key players operating in the global traffic jam assist (TJA) market are:
Infineon Technologies AG
Magna International Inc.
Robert Bosch GmbH
The Ford Motor Company
ZF Friedrichshafen AG
Global Traffic Jam Assist (TJA) Market: Research Scope
Global Traffic Jam Assist (TJA) Market, by Propulsion
Global Traffic Jam Assist (TJA) Market, by Vehicle Type
Sports Utility Vehicle
Global Traffic Jam Assist (TJA) Market, by Component
Global Traffic Jam Assist (TJA) Market, by Automation Level
Global Traffic Jam Assist (TJA) Market, by System Type