Get In Touch

Global Thermoplastic Polyurethane (TPU) Market: Overview

Thermoplastic polyurethane refers to a highly versatile elastomer that comes with unique characteristics that offer flexibility in processing and superior performance as well. Thermoplastic polyurethane is considered an ideal polymer for use across a wide variety of applications in several end use segments, including specialty molded parts, film and sheet, footwear, adhesives, wire and cable, and compounding. Thermoplastic polyurethane has been offering several benefits to various end users, manufacturers, and designers for more than 60 years. The growing demand for the product is likely to drive the global thermoplastic polyurethane (TPU) market in the years to come.

Thermoplastic polyurethane refers to an unusual type of plastic that bridges the gap between plastics and rubbers. The key to the versatility of thermoplastic polyurethane lies in its highly customized hardness. Thermoplastic polyurethane can be as rigid as hard plastics or as soft a rubber. It can be either colored or transparent.

Application, end use, and region are the three key parameters based on which the global thermoplastic polyurethane (TPU) market has been divided. The objective of such segmentation is to provide a clearer, 360-degree view of the market.

To gauge the scope of customization in our reports Ask for a Sample

Global Thermoplastic Polyurethane (TPU) Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global thermoplastic polyurethane (TPU) market is mentioned below:

  • In May 2019, The Lubrizol Corporation entered into a partnership with Netherlands-based Ultimaker, 3D printer manufacturing company. Following the partnership, the former is developing new grades of thermoplastic polyurethane for the printers of Ultimaker. This new thermoplastic polyurethane come with various features such as fast printing time and renewability. This strategic move is likely to diversify the product portfolio of thermoplastic polyurethane, which is estimated to expand its market reach as well..

Some well-known organizations in the global thermoplastic polyurethane (TPU) market include the below-mentioned:

  • The Lubrizol Corporation
  • Wanhua Industrial Group
  • Polyone Corporation
  • Kuraray Co., Ltd
  • Huntsman Corporation

Looking for Regional Analysis or Competitive Landscape in Global Thermoplastic Polyurethane (TPU) Market, ask for a customized report

Global Thermoplastic Polyurethane (TPU) Market: Key Trends

The following drivers, restraints, and opportunities characterize the global thermoplastic polyurethane (TPU) market over the assessment period.

Growing Application in Diverse Industries to Shoot Up Demand

Thermoplastic polyurethane-based sealants and adhesives find use in a wide range of applications in various industries benefitting from their blend of features. Flexible sealing adhesion and temperature to several substrates make these adhesives ideal for use in many end use sectors, such as textile, transportation, footwear, and furniture. This factor is likely to encourage growth of the global thermoplastic polyurethane (TPU) market in the forthcoming years.

Thermoplastic polyurethane-based adhesives come with certain properties, such as excellent final bond and high green strength. This has bolstered their demand in the automotive industry for the making of interior parts of automotives, such as instrument panel, door panel, attachment clip, and others. Thermoplastic polyurethane-based adhesives find extensive use in heat sealable fabrics, such as foam lamination and soft trim, in the automotive industry.

Thermoplastic polyurethane-based adhesives find extensive use in the furniture sector where it is utilized in the lamination of plastic films onto bathroom or kitchen furniture. These adhesives offer excellent bonding to plastics and wood. In addition, textile industry makes wide use of these adhesives to produce heat sealable fabrics. In addition, thermoplastic polyurethane-based adhesives find wide use in the footwear industry for the purpose of joining shoes parts. Such diverse applications of the product is estimated to support the expansion of the global thermoplastic polyurethane (TPU) market in the years to come. 

Global Thermoplastic Polyurethane (TPU) Market: Geographical Analysis

In the global thermoplastic polyurethane (TPU) market, the Asia-Pacific region is estimated to account for a leading share. The growth of the market is ascribed to the rising demand for footwear and textile. A major demand for thermoplastic polyurethane-based adhesives for use in the footwear industry is likely to arise from India, China, and Thailand.

In addition, burgeoning demand for automotives in the Asia Pacific region due to rising disposable income is expected to drive the demand for thermoplastic polyurethane in the region.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Tpu Market