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Towel Warmers Market: Introduction

  • A towel warmer is a bathroom heater that can be used to dry and heat towels while also being environment friendly. The main purpose of towel warmers is to heat towels or bathrobes so that the user has a warm towel and/or bathrobe when drying off after a shower or leaving the pool, beach, or spa.
  • There are two types of towel warmers: traditional ones that are plumbed like a radiator with water heated from a central boiler, and electric ones that use an electrical resistance to heat water or oil contained in the unit. The towel warmer dries a towel after it has been used, saving laundry loads and water usage because the towels will not need to be washed as frequently. The market for towel warmers is expected to witness surge in its growth during the forecast period.

Key Drivers and Opportunities of the Global Towel Warmers Market

  • Towel warmers are equipped with safety features such as thermostats and automatic shut-off to prevent the unit from getting too hot, protecting users from burns. The warmers have other features such as in-built timers, switches, heated shelves, and robe hook. All these features within towel warmers is expected to drive the market during the forecast period.
  • Moreover, rising economic activity, urbanization, and home renovation activities in commercial and residential complexes are all contributing to the growth of the towel warmers market. Growing consumer awareness about the growth of germs in a wet towel is also propelling the market.
  • Various product developments, such as the introduction of programmable and Wi-Fi-enabled towel warmers that can be turned on or off according to the needs of the user, is driving market growth. Manufacturing companies are also working on durable and energy-efficient stainless steel versions of towel warmers that are recyclable, corrosion-resistant, and high-grade. Manufacturers now have the opportunity to meet the increasing demand for technologically advanced products, including towel warmers.
  • However, towel warmers are expensive and have a complicated installation due to which professionals are required. This makes the overall cost of the product higher because of high installation cost. The market for towel warmers is thus expected to be hindered due to the above mentioned factors.

Asia Pacific to Hold Major Share of the Global Towel Warmers Market

  • In terms of region, the towel warmers market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • Asia Pacific has the most number of developing and under-developed countries. Furthermore, the region is home to around 4.3 billion people. Demand for towel warmers is projected to be high due to increasing urbanization and modernization in developing countries. Therefore, it is expected that the demand for towel warmers would be high and the Asia Pacific region will hold major share of the market during the forecast period.

Key Players Operating in the Global Towel Warmers Market

  • Apollo Radiators Ltd.
  • Korado, A.S.
  • Pitacs Limited
  • Porcelanosa Group
  • Radox Radiators Ltd
  • Rettig USA Inc.
  • Runtal North America, Inc.
  • Stelrad Radiator Group Limited
  • Tangshan St. Lawrence Radiator Manufacturing Co., Ltd.
  • Vogue (UK) Ltd.

Global Towel Warmers Market: Research Scope

Global Towel Warmers Market, by Product Type

  • Electric
  • Hydronic

Global Towel Warmers Market, by Material

  • Stainless Steel
  • Steel
  • Plastic
  • Aluminum
  • Others (Brass, etc.)

Global Towel Warmers Market, by Application

  • Residential
  • Commercial

Global Towel Warmers Market, by Price

  • Low
  • Medium
  • High

Global Towel Warmers Market, by Distribution Channel

  • Online
    • E-commerce Websites
    • Company Owned Websites
  • Offline
    • Hypermarkets and Supermarkets
    • Specialty Stores
    • Independent Retailers
    • Other Retail Stores

Global Towel Warmers Market, by Region

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Towel Warmers Market

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