Introduction:

Tomato is considered one of the healthiest food, containing antioxidants, vitamins and trace minerals. Tomato puree is a thick liquid made by removing the stems and leaves of tomato, which is then mashed with or without the skin being removed to reach a desired consistency. Tomato puree has a thicker consistency which constitutes the major difference between tomato sauces and puree. The puree has a profound flavor and is widely used for adding flavor. Tomato puree is used for flavor purposes in soups, stews, sauces, or any other dish. Canned tomato puree can be easily found in supermarkets and other food stores.

Tomato puree is not just used for its flavor but for its nutritive value as well. Tomato is considered to be a rich source of lycopene which helps in reducing free radicals. Tomato puree extract contains antioxidants including lycopene, beta-carotene, vitamin E and other phytonutrients, which is associated with reducing blood pressure and improved immune function. Tomato puree is rich in Vitamin C, which is known for its immune enhancing properties. These health benefits are often been branded by marketers using tomato puree in the finished products

Tomato Puree Market Segmentation

Tomato puree is segmented on the basis of source, distribution channel and region. On the basis of source it is segmented as organic, conventional. The organic tomato puree has gained significant attention from health conscious consumer and manufacturers have also incorporated organic purees in the final product, this is subsequently acting as a driving tool for the tomato extract market growth

Based on distribution channel tomato puree market is segmented as, hypermarkets/supermarkets, online stores, convenience stores and other retail formats. Sales from supermarkets in Europe has witnessed growth in recent years, this is due to influx of private label brands.

On the basis of region the tomato puree is segmented into Asia Pacific, North America, Japan Western Europe and Middle East. Countries such as China, India, U.S and Turkey are some of the major producers of tomatoes globally. Tomato puree market is expected to witness a high growth rate in the Western European region attributed to its establishment of high end processing industries. The tomato puree market in Japan is also expected to represent an expansion in the market growth in the forecast period. The countries in the south eastern regions such as Maldives, Myanmar, Cambodia, Bangladesh, Philippines etc. have shown sizeable growth in food products manufacturing industrial sector, creating an immense demand for raw material and have created supply driven demand for finished food products. Tropical fruit purees are being packed under private label and are being sold at competitive prices.

Tomato Puree Market Trends and Market Drivers:

Tomato puree is an important product because of its wide use in numerous value-added products are produced including tomato juice, paste, strained tomato pulp, ketchup, pasta, pickles and pizza sauces, salsa, gravies, ready-to-eat curries and tomato-based powder products. Processed tomato products have wide applications in the household, food processing industry, snacks foods, hotels, restaurants and fast food retail chains. Moreover pulp producers as well as value-added product processers are more robustly developing networks with farmer groups and adoption of contract farming. These factors are expected to act as synergizing elements for the growth of global tomato puree market. Online product advertisement and social media influence is also expected to account for certain impact on growth of tomato extract market in the forecast period.

Tomato Puree Market Key Players:

Some of the global market players manufacturing tomato puree market include; Galla Foods, Doehler Gmbh., Kiril Mischeff Group, Exotic Fruits Pvt. Ltd., China Kunyu Industrial Co.,Ltd., Aditi Foods (India) Pvt. Ltd., Capricorn Food Products India Ltd., Riviana Foods Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

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Tomato Puree Market

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