Toilet Hygiene Products: Introduction

  • Toilet hygiene products are the products which help to keep the toilet clean and free of germs and bacteria. The toilet is a breeding ground for germs and if not kept clean can lead to various health issues. Toilet hygiene is one of the ways of eliminating the spread of disease. Poor toilet hygiene is related to many health concerns.
  • Access to a clean toilet is not a luxury but a necessity. Consumers prefer going to places where a clean toilet facility is available. Various products in the market help consumers maintain proper toilet hygiene.
  • The increasing number of public places, hygiene advertising, health awareness, and disposable income is expected to lead to favorable growth of the toilet hygiene products market during the forecast period.

Key Drivers and Opportunities of the Global Toilet Hygiene Products Market

  • The importance of toilet hygiene is spread extensively amongst all classes of society through advertising and other government initiatives. Children and elderly people are sensitive and more prone to infection caused from unhygienic toilets. The increase in health awareness and its importance is expected to drive the global toilet hygiene products market during the forecast period.
  • The current global pandemic (COVID-19) has further increased the demand for hygiene products and the world has also understood the importance of hygiene on a wider scale. This scenario is projected to increase the demand for various toilet hygiene products during the forecast period.
  • Many industries are currently closed due to COVID-19; once economic activity restarts, the end-use industries are expected to demand large amounts of products which is likely to create business opportunities for all manufacturers. The growth in end-use industries is anticipated to further drive the demand for toilet hygiene products during the forecast period.
  • Manufacturers are engaging in various business strategies to increase their market share. Merger & acquisition, partnerships, expansion in new geographies, new product development, existing product improvement, price strategy etc. are some examples of strategies adopted by manufacturers.
  • Emerging middle class, awareness amongst people, and increasing heath concerns are expected to create more business opportunities for the toilet hygiene products market during the forecast period.

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Asia Pacific to Hold Major Share of the Global Toilet Hygiene Products Market

  • Geographically, the global toilet hygiene products market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • Asia Pacific is expected to dominate the global toilet hygiene products market during the forecast period. China is estimated to lead the toilet hygiene products market in the region. Change in consumer attitude and increasing disposable income is projected to drive the demand for toilet hygiene products in Asia Pacific.
  • Asia Pacific is likely to be followed by North America and Europe. Growing health concern is expected to boost the demand for toilet hygiene products in these regions during the forecast period.

Key Players Operating in the Global Market

Major players operating in the global toilet hygiene products market include:

  • Neerava Hygiene Products Private Limited
  • Procter & Gamble
  • Kennedy Hygiene
  • Northwood Hygiene Products Ltd
  • Kao Corporation
  • Permobil
  • Ecover
  • Metsä Group (Katrin)
  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA

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Global Toilet Hygiene Products Market: Research Scope

Global Toilet Hygiene Products Market, by Type

  • Toilet Cleaners
  • Cleaning Brushes
  • Commode Cushions
  • Hand Towels
  • Dispensers
  • Toilet Wipes / Sprays
  • Others (Anti odor products, etc.)

Global Toilet Hygiene Products Market, by Application

  • Hotels and Restaurants
  • Leisure Centers
  • Schools & Colleges
  • Residential
  • Others (Public Toilets, etc.)

Global Toilet Hygiene Products Market, by Distribution Channel

  • Online
    • E commerce websites
    • Company Owned websites
  • Offline
    • Hypermarket & Supermarket
    • Retail Stores

Global Toilet Hygiene Products Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Toilet Hygiene Products Market