Toddler milk is specialized milk designed to fulfil the nutritional requirements of toddlers while protecting them from various health hazards. It is generally used as a substitute to breast milk. Toddler milk includes an adequate amount of calcium and phosphorus for the overall growth of toddlers. Manufacturers across the globe are focus on developing healthy milk products to prevent discomfort and indigestion in toddlers. Stringent regulations on toddler milk in terms of product quality, packaging, and labelling have improved the overall quality of the product. Specialty milk for toddlers, with nutritional enrichment and fortification with vitamins, is gaining popularity across the globe. Demand for innovative milk products with quality packaging and the ability to provide overall nutrition to toddlers is expected to remain high among end-users.   

Major drivers of the global toddler milk market are rise in the number of toddlers, increase in dependency of parents on toddler milk, owing to busy schedules, increase in disposable income, rise in awareness about the usage of products for the overall development of toddlers by end-users, and increase in the number of baby care centers across the globe. Moreover, robust growth in the demand for toddler specialty milk formulas is expected to propel the market during the forecast period. However, high cost of toddler milk products and social stigma related to the adoption of processed food products for toddler are likely to restrain the growth of the market in the near future. Nevertheless, factors such as development of innovative products, targeting new customers, promoting products through smart packaging, and wider reach of products through e-commerce are projected to offer attractive opportunities to the market in the near future.

The global toddler milk market can be segmented based on product, type, age range, end-user, distribution channel, and region. In terms of product, the market can be classified into breast or standard toddler milk, follow-on milk, cow milk formula, growing up milk, semi-skimmed or skimmed milk, and others. Based on type, the market can be segmented into organic, GMO-free, and conventional. In terms of age range, the global toddler milk market can be classified into below 12 months, 13 to 18 months, 19 to 23 months, and above 24 months. In terms of end-user, the global toddler milk market can be split into households and commercial. Based on distribution channel, the market can be categorized into offline channel and online channel. The offline segment can be sub-segmented into mega retail stores, specialty stores, independent retailers, and others.

Based on region, the global toddler milk market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The toddler milk market in North America is expected to expand significantly, due to a rise in the population of working women. In Europe, an increase in awareness about the product and dependency on processed food for the overall development of toddlers have promoted the usage of toddler milk. The market in Asia Pacific is expected to be driven by rapid growth in the toddler population and rise in lactose intolerance related to livestock milk. Additionally, a rapid increase in commercial baby care centers is likely to boost demand for toddler milk from end-users in the region. The market in Middle East & Africa is likely to be augmented by a decline in breastfeeding. The market in South America is anticipated to be driven by a rise in the purchasing power of end-users and awareness about the requirement of adequate nutrition for toddlers.

Major players operating in the global toddler milk market include Ausnutria B.V., Nestle SA, Mead Johnson Nutrition, The Hain Celestial Group , Danone S.A., Hipp GmbH & Co. Vertrieb KG, Royal Friesland Campina N.V., The H. J. Heinz Company, Meiji Holdings Co Ltd, Pfizer Inc, Dana Dairy Group Ltd, and Abbott Laboratories.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Toddler Milk Market

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