Toddler milk is specialized milk designed to fulfil the nutritional requirements of toddlers while protecting them from various health hazards. It is generally used as a substitute to breast milk. Toddler milk includes an adequate amount of calcium and phosphorus for the overall growth of toddlers. Manufacturers across the globe are focus on developing healthy milk products to prevent discomfort and indigestion in toddlers. Stringent regulations on toddler milk in terms of product quality, packaging, and labelling have improved the overall quality of the product. Specialty milk for toddlers, with nutritional enrichment and fortification with vitamins, is gaining popularity across the globe. Demand for innovative milk products with quality packaging and the ability to provide overall nutrition to toddlers is expected to remain high among end-users.
Major drivers of the global toddler milk market are rise in the number of toddlers, increase in dependency of parents on toddler milk, owing to busy schedules, increase in disposable income, rise in awareness about the usage of products for the overall development of toddlers by end-users, and increase in the number of baby care centers across the globe. Moreover, robust growth in the demand for toddler specialty milk formulas is expected to propel the market during the forecast period. However, high cost of toddler milk products and social stigma related to the adoption of processed food products for toddler are likely to restrain the growth of the market in the near future. Nevertheless, factors such as development of innovative products, targeting new customers, promoting products through smart packaging, and wider reach of products through e-commerce are projected to offer attractive opportunities to the market in the near future.
The global toddler milk market can be segmented based on product, type, age range, end-user, distribution channel, and region. In terms of product, the market can be classified into breast or standard toddler milk, follow-on milk, cow milk formula, growing up milk, semi-skimmed or skimmed milk, and others. Based on type, the market can be segmented into organic, GMO-free, and conventional. In terms of age range, the global toddler milk market can be classified into below 12 months, 13 to 18 months, 19 to 23 months, and above 24 months. In terms of end-user, the global toddler milk market can be split into households and commercial. Based on distribution channel, the market can be categorized into offline channel and online channel. The offline segment can be sub-segmented into mega retail stores, specialty stores, independent retailers, and others.
Based on region, the global toddler milk market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The toddler milk market in North America is expected to expand significantly, due to a rise in the population of working women. In Europe, an increase in awareness about the product and dependency on processed food for the overall development of toddlers have promoted the usage of toddler milk. The market in Asia Pacific is expected to be driven by rapid growth in the toddler population and rise in lactose intolerance related to livestock milk. Additionally, a rapid increase in commercial baby care centers is likely to boost demand for toddler milk from end-users in the region. The market in Middle East & Africa is likely to be augmented by a decline in breastfeeding. The market in South America is anticipated to be driven by a rise in the purchasing power of end-users and awareness about the requirement of adequate nutrition for toddlers.
Major players operating in the global toddler milk market include Ausnutria B.V., Nestle SA, Mead Johnson Nutrition, The Hain Celestial Group , Danone S.A., Hipp GmbH & Co. Vertrieb KG, Royal Friesland Campina N.V., The H. J. Heinz Company, Meiji Holdings Co Ltd, Pfizer Inc, Dana Dairy Group Ltd, and Abbott Laboratories.
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