Toaster Market – Introduction

Toaster is a small electric appliance designed to expose different types of sliced bread to radiant heat. Companies are introducing latest technologies in the global toaster market to increase the product demand. Furthermore, introduction of energy efficient toasters is expected to fuel the growth of global toaster market.

Global Toaster Market – Competition Landscape

De’Longhi Appliances S.r.l.

De’Longhi Appliances S.r.l. was founded in 1902 and is headquartered in Treviso, Italy. It has presence in 40 countries. The company has a worldwide distribution channel and operates from four offices. It also has direct commercial subsidiaries in 33 countries. As of 2017, the company had 8,396 employees. The De'Longhi Group operates their business through four brands: De'Longhi, Kenwood, Braun, and Ariete. Some of their popular toaster models are ICONA elements CTOE, Scultura CTZ, Distinta Flair, Distinta CTI, Argento, Avvolta CTA, and others.

Hamilton Beach

Incorporated in 1910, Hamilton Beach is headquartered in Glen Allen, Virginia, the U.S. The company markets, designs, and distributes home appliances and commercial restaurant equipment. Major markets of Hamilton Beach are the U.S., Canada, and Mexico. The company sells a large number of home appliance products and their accessories. Moreover, it also provides new recipes and tutorials on its blogs where employees display ways to use small kitchen appliance and offer tips to improve food quality. Some of their key products are air fryers, blenders, garment steamer, blenders, food dehydrators, food processors, irons, juicers, knife sharpeners, multi cookers & pressure cookers, stand mixers, toaster ovens, toasters, wine openers, and sous vide.

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Major companies operating in the global toaster market are Hamilton Beach, De’Longhi Appliances S.r.l., KitchenAid, Cuisinart, Star Manufacturing, Black & Decker, Breville USA, Inc., West Bend, Waring Commercial, and Dualit Limited. Companies are working on new product launches to increase their revenue in the market. For instance, U.S.-based Cuisinart has launched digital air fryer toaster ovens and normal air fryer toaster ovens, which have built-in air fryers.

Global Toaster Market – Driver

Increase in Number of Fast Food Restaurants

Rise in the number of food joints and fast food restaurants globally is driving the toaster market. There has been a surge in the number of coffee shops, quick service restaurants, and cafes. Toasters can help cook food quickly, which is driving food joints to purchase this product. In addition, companies are offering user-friendly toasters that cook fast and are easy to use. The demand for smart toasters is also high in the market. These products can be integrated with smartphones and other connected devices. For instance, Griffin Technology’s Connected Toaster uses Bluetooth for smartphone app connection. This application can store, track, and recall toasting preferences of users and ensures the desired end-product.

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Global Toaster Market – Segmentation

The global toaster market can be segmented on the basis of:

  • Product Type
  • Application
  • Distribution Channel

Global Toaster Market, by Product Type

In terms of product type, the global toaster market can be divided into:

  • Pop-up
  • Oven
  • Conveyor 

Global Toaster Market, by Application

Based on application, the global toaster market can be segmented into:

  • Residential
  • Commercial

Global Toaster Market, by Distribution Channel

On the basis of distribution channel, the global toaster market can be segregated into:

  • Online
  • Offline

The report on the global toaster market is a compilation of first-hand information, qualitative and quantitative assessment by market analysts, and inputs from market experts and market participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness of each segment. The report also maps the qualitative impact of various factors on segments of the market across regions.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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